Scottie Barnes Audience in United States
Scottie Barnes has an estimated audience of 1,452,278 people in United States. 39.5% are female, 60.5% are male, average age 34.8. Top brand affinities: Google Maps, Indeed.com, Capital One, CarGurus, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (15.8× the country average). Demographically, the Scottie Barnes audience skews more male with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Scottie Barnes fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 34.8 |
| Estimated audience size | 1,452,278 |
Audience persona
The typical Scottie Barnes fan in United States is more male, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.8× | Internet & Social Media |
| Indeed.com | 14.86× | Business & Career |
| Capital One | 13.02× | Business & Career |
| CarGurus | 14.99× | Cars & Mobility |
| Enterprise Rent-A-Car | 15.28× | Cars & Mobility |
| Aaron Rodgers | 16.1× | Sports |
| Google News | 12.71× | News |
| Circle K | 14.13× | Shopping |
| AccuWeather | 12.68× | Home & Garden |
| Autism Awareness | 17.67× | Health |
| Beetlejuice | 8.74× | Movies & TV |
| StubHub | 16.11× | Travel & Leisure |
| Diabetes mellitus awareness | 11.59× | Health |
| ICloud | 15.47× | Technology & Electronics |
| Depop | 20.72× | Fashion & Accessoires |
| DeviantArt | 11.36× | Internet & Social Media |
| Bruce Willis | 11.52× | Movies & TV |
| DuckDuckGo | 14.3× | Internet & Social Media |
| Khan Academy | 13.12× | Business & Career |
| Google Earth | 15.45× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.05 |
| Risk Appetite | THRILL | 1 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| Canada | 25.5% |
| Brazil | 4.7% |
See Scottie Barnes audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scottie Barnes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.