Rascasse Audience Intelligence

Scottie Barnes Audience in United States

A data profile of the people who buy, follow and care about Scottie Barnes in United States — modelled from more than twelve digital signal sources. Scottie Barnes has an estimated audience of 1,391,252 people in United States.

#213among Basketball in United States#3866among Person in United States#1706in Sports

The average Scottie Barnes fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include NBA Finals, Mobile game, NBA playoffs, with strongest over-indexing on NBA Finals (2.05× the country average).

Demographically, the Scottie Barnes audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scottie Barnes fan in United States is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scottie Barnes profile in United States.

Audience size
1.4M
in United States
Gender
40.4%♀
59.6% male
Age
31.7
average years
Country rank
#18768
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scottie Barnes fans

40.4% are female, 59.6% are male, average age 31.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Scottie Barnes audience in United States
MetricValue
Female40.4%
Male59.6%
Average age31.7
Estimated audience size1,391,252
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Scottie Barnes audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Scottie Barnes audience comes from United States.

Worldwide audience distribution share by country for Scottie Barnes
CountryShare
United States53.4%
Canada26.3%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scottie Barnes audience in United States is strongest.

Fig. 05

Top regions by affinity

Scottie Barnes fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.51×
02Ohio~60K1.47×
03New York~100K1.45×
04Maryland~30K1.42×
05New Jersey~50K1.34×
06Florida~100K1.31×
07Indiana~30K1.28×
08Michigan~50K1.26×
09Massachusetts~30K1.26×
10Illinois~60K1.25×
11North Carolina~50K1.23×
12Connecticut~20K1.20×
13Pennsylvania~50K1.19×
14Georgia~50K1.17×
15Washington, District of Columbia~5K1.15×
16Virginia~40K1.14×
17Tennessee~30K1.09×
18Kentucky~20K1.08×
19Delaware~4K1.07×
20Mississippi~10K1.06×
21Missouri~20K1.03×
22Arizona~30K1.02×
23South Carolina~20K0.99×
24Alabama~20K0.99×
25Arkansas~10K0.99×
26Texas~100K0.98×
27Rhode Island~4K0.98×
28California~100K0.97×
29Minnesota~20K0.96×
30Oklahoma~10K0.96×
31Maine~5K0.96×
32Kansas~10K0.95×
33Wisconsin~20K0.94×
34New Hampshire~5K0.92×
35Vermont~2K0.88×
36Iowa~10K0.87×
37Hawaii~5K0.87×
38Nevada~10K0.86×
39North Dakota~2K0.86×
40Oregon~10K0.84×
41West Virginia~5K0.82×
42South Dakota~3K0.82×
43Nebraska~5K0.80×
44Colorado~20K0.78×
45Washington~20K0.77×
46Alaska~2K0.76×
47Utah~8K0.69×
48Montana~3K0.68×
49New Mexico~4K0.63×
50Idaho~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Scottie Barnes, United States
0.63×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scottie Barnes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scottie Barnes audience
#·InterestCategoryAffinity×
01Reggie JacksonSports10.64×
02Brook LopezSports9.79×
03Minnesota TimberwolvesSports2.72×
04Houston RocketsSports2.70×
05Brooklyn NetsSports2.69×
06Phoenix SunsSports2.64×
07BPCars & Mobility2.34×
08LeBron JamesSports2.12×
09NBA FinalsSports2.05×
10Golden State WarriorsSports1.99×
11College basketballSports1.99×
12Hair ExtensionsBeauty & Wellness1.99×
13Anime conventionLiterature1.92×
14NBA playoffsSports1.91×
15Scooby-DooMovies & TV1.90×
16Mobile gameGames1.75×
17ReggaetonMusic & Radio1.67×
18Mixed martial artsSports1.65×
19Los Angeles LakersSports1.63×
20ESPNMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scottie Barnes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scottie Barnes audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Risk AppetiteTHRILL1.18×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scottie Barnes audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scottie Barnes have in United States?

Scottie Barnes has an estimated audience of 1,391,252 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Scottie Barnes fans?

40.4% of Scottie Barnes fans are female, 59.6% are male, with an average age of 31.7 years.

03

Which brands do Scottie Barnes fans like most?

Scottie Barnes fans show strongest brand affinity for NBA Finals (2.05×), Mobile game (1.75×), and NBA playoffs (1.91×) over the country average.

04

Where do Scottie Barnes fans live in United States?

Scottie Barnes fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scottie Barnes fans also like?

Beyond Scottie Barnes itself, the audience over-indexes on Mobile game (1.75×), NBA playoffs (1.91×), Golden State Warriors (1.99×), and College basketball (1.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scottie Barnes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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