Scottie Barnes Audience in United States
Scottie Barnes has an estimated audience of 1,452,278 people in United States. 39.5% are female, 60.5% are male, average age 34.8. Top brand affinities: Mathcore, Goop, Governor of Michigan, Grinch, Hipster.
Top brand affinities include Mathcore, Goop, Governor of Michigan, with strongest over-indexing on Mathcore (16.11× the country average). Demographically, the Scottie Barnes audience skews more male with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Scottie Barnes fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 34.8 |
| Estimated audience size | 1,452,278 |
Audience persona
The typical Scottie Barnes fan in United States is more male, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 16.11× | Music & Radio |
| Goop | 10.73× | Internet & Social Media |
| Governor of Michigan | 14.14× | Politics & Society |
| Grinch | 6.95× | Movies & TV |
| Hipster | 16.37× | Politics & Society |
| Elsword | 26.03× | Games |
| Harlow | 18.17× | Travel & Leisure |
| Fairy godmother | 11.44× | Literature |
| Wok | 9.59× | Food & Beverages |
| Vocal harmony | 6.27× | Music & Radio |
| Historic site | 5.8× | Arts & Culture |
| No Escape (1994 film) | 15.19× | Movies & TV |
| Google Home | 8.7× | Technology & Electronics |
| La Jolla | 11.7× | Travel & Leisure |
| Hibachi | 9.43× | Food & Beverages |
| Guitarist (magazine) | 12.19× | Music & Radio |
| TV Fanatic | 11.04× | Movies & TV |
| Pro-Ject | 4.15× | Music & Radio |
| El Paso County, Colorado | 12.9× | Travel & Leisure |
| headspace | 8.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| Early Adopter Mentality | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Social Media Usage | JOY | 1.05 |
| Risk Appetite | THRILL | 1 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| Canada | 25.5% |
| Brazil | 4.7% |
See Scottie Barnes audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scottie Barnes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.