Scottish Terrier Audience in United States
Scottish Terrier has an estimated audience of 300,995 people in United States. 62.0% are female, 38.0% are male, average age 38.7. Top brand affinities: Finnair, Dogo Argentino, Petco, Roche Bobois, Bachelor of Business Administration.
Top brand affinities include Finnair, Dogo Argentino, Petco, with strongest over-indexing on Finnair (675× the country average). Demographically, the Scottish Terrier audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of Scottish Terrier fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.7 |
| Estimated audience size | 300,995 |
Audience persona
The typical Scottish Terrier fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Dogo Argentino | 26.86× | Pets & Animals |
| Petco | 4.08× | Shopping |
| Roche Bobois | 20× | Home & Garden |
| Bachelor of Business Administration | 25.49× | Business & Career |
| Planet Fitness | 2.34× | Sports |
| Dollar General | 2.06× | Shopping |
| Pet food | 2.48× | Pets & Animals |
| Diaper bag | 3.37× | Kids & Family |
| Pet store | 2.77× | Pets & Animals |
| Texas Roadhouse | 1.96× | Food & Beverages |
| Hamster | 10.5× | Pets & Animals |
| Patagonia | 4.04× | Fashion & Accessoires |
| Maine Coon | 4.46× | Pets & Animals |
| Zadig & Voltaire | 20× | Fashion & Accessoires |
| BMW i3 | 20× | Cars & Mobility |
| Singer-songwriter | 1.79× | Music & Radio |
| Real property | 2.37× | Home & Garden |
| PSV Eindhoven | 15.91× | Sports |
| Dollar Tree | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.35 |
| Luxury Orientation | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.48 |
| Creativity | OPEN | 1.41 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 12.0% |
| United Kingdom | 11.1% |
See Scottish Terrier audiences in other countries
More Dog breed audiences in United States
- Labrador Retriever (27,891,146)
- French Bulldog (25,825,076)
- Dachshund (23,894,095)
- Yorkshire Terrier (23,806,508)
- Poodle (22,630,792)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scottish Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.