A data profile of the people who buy, follow and care about Scottish Terrier in United States — modelled from more than twelve digital signal sources. Scottish Terrier has an estimated audience of 300,995 people in United States.
Scottish Terrier has an estimated audience of 300,995 people in United States. 62.0% are female, 38.0% are male, average age 38.7. Top brand affinities: Dogo Argentino, Hamster, Roche Bobois, Cooking, Pinterest.
Top brand affinities include Dogo Argentino, Hamster, Roche Bobois, with strongest over-indexing on Dogo Argentino (43.97× the country average).
Demographically, the Scottish Terrier audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Patriotism.
The typical Scottish Terrier fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dogo Argentino.
The key figures that characterise the Scottish Terrier profile in United States.
62.0% are female, 38.0% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.7 |
| Estimated audience size | 300,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 16% | |
| 30-39 | 11% | |
| 40-49 | 16% | |
| 50+ | 28% |
of the worldwide Scottish Terrier audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 12.0% |
| United Kingdom | 11.1% |
The strongest cross-interests of the Scottish Terrier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogo Argentino | Pets & Animals | 43.97× | ||
| 02 | Hamster | Pets & Animals | 22.04× | ||
| 03 | Roche Bobois | Home & Garden | 20.00× | ||
| 04 | Dog agility | Pets & Animals | 6.25× | ||
| 05 | Dog training | Pets & Animals | 6.11× | ||
| 06 | Pet sitting | Pets & Animals | 3.88× | ||
| 07 | Veterinary medicine | Business & Career | 3.11× | ||
| 08 | FedEx | Business & Career | 2.88× | ||
| 09 | Petco | Shopping | 2.65× | ||
| 10 | Etsy | Fashion & Accessoires | 2.48× | ||
| 11 | Nordstrom | Shopping | 2.22× | ||
| 12 | Veganism | Food & Beverages | 2.05× | ||
| 13 | Internet & Social Media | 1.99× | |||
| 14 | Nonprofit organization | Politics & Society | 1.99× | ||
| 15 | Wine | Food & Beverages | 1.94× | ||
| 16 | Alcoholic beverages | Food & Beverages | 1.75× | ||
| 17 | Home improvement | Home & Garden | 1.72× | ||
| 18 | Coffee | Food & Beverages | 1.70× | ||
| 19 | Cooking | Food & Beverages | 1.63× | ||
| 20 | Recipes | Food & Beverages | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.36× | |
| Patriotism | CONSERVATISM | 1.94× | |
| Family Orientation | CONSERVATISM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Social Media Usage | JOY | 0.97× | |
| Career Orientation | POWER | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scottish Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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