A data profile of the people who buy, follow and care about Scream Queens (2015 TV series) in United States — modelled from more than twelve digital signal sources. Scream Queens (2015 TV series) has an estimated audience of 596,806 people in United States.
The average Scream Queens (2015 TV series) fan in United States is 28.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pizza Hut, Bella Thorne, Britney Spears, with strongest over-indexing on Pizza Hut (3.55× the country average).
Demographically, the Scream Queens (2015 TV series) audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Scream Queens (2015 TV series) fan in United States is more female, around 28.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.
The key figures that characterise the Scream Queens (2015 TV series) profile in United States.
76.0% are female, 24.0% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 28.7 |
| Estimated audience size | 596,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 1% |
Where the Scream Queens (2015 TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~7K | 1.22× | |
| 02 | Louisiana | ~9K | 1.15× | |
| 03 | Oklahoma | ~8K | 1.15× | |
| 04 | Texas | ~60K | 1.11× | |
| 05 | Oregon | ~8K | 1.11× | |
| 06 | Arkansas | ~6K | 1.10× | |
| 07 | Missouri | ~10K | 1.08× | |
| 08 | Kansas | ~5K | 1.08× | |
| 09 | Idaho | ~3K | 1.08× | |
| 10 | Illinois | ~20K | 1.07× | |
| 11 | Mississippi | ~5K | 1.07× | |
| 12 | West Virginia | ~3K | 1.07× | |
| 13 | Kentucky | ~8K | 1.06× | |
| 14 | California | ~70K | 1.05× | |
| 15 | Arizona | ~10K | 1.05× | |
| 16 | Washington | ~10K | 1.05× | |
| 17 | Georgia | ~20K | 1.04× | |
| 18 | Indiana | ~10K | 1.04× | |
| 19 | Tennessee | ~10K | 1.03× | |
| 20 | Michigan | ~20K | 1.02× | |
| 21 | Nebraska | ~3K | 1.02× | |
| 22 | Massachusetts | ~10K | 1.01× | |
| 23 | Ohio | ~20K | 1.00× | |
| 24 | North Carolina | ~20K | 1.00× | |
| 25 | Alabama | ~9K | 1.00× | |
| 26 | Iowa | ~5K | 1.00× | |
| 27 | New Mexico | ~3K | 1.00× | |
| 28 | Pennsylvania | ~20K | 0.99× | |
| 29 | Virginia | ~10K | 0.99× | |
| 30 | Colorado | ~10K | 0.99× | |
| 31 | Alaska | ~1K | 0.99× | |
| 32 | New York | ~30K | 0.97× | |
| 33 | Maryland | ~10K | 0.97× | |
| 34 | Minnesota | ~9K | 0.97× | |
| 35 | Washington, District of Columbia | ~2K | 0.97× | |
| 36 | Wisconsin | ~9K | 0.96× | |
| 37 | Montana | ~2K | 0.96× | |
| 38 | South Carolina | ~9K | 0.95× | |
| 39 | Connecticut | ~6K | 0.95× | |
| 40 | Nevada | ~6K | 0.95× | |
| 41 | Rhode Island | ~2K | 0.95× | |
| 42 | Florida | ~40K | 0.93× | |
| 43 | Delaware | ~2K | 0.93× | |
| 44 | North Dakota | ~1K | 0.92× | |
| 45 | New Hampshire | ~2K | 0.91× | |
| 46 | Vermont | <1K | 0.91× | |
| 47 | Maine | ~2K | 0.90× | |
| 48 | New Jersey | ~10K | 0.89× | |
| 49 | South Dakota | ~1K | 0.89× | |
| 50 | Hawaii | ~2K | 0.80× |
The strongest cross-interests of the Scream Queens (2015 TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bella Thorne | Movies & TV | 15.51× | ||
| 02 | Avril Lavigne | Music & Radio | 7.01× | ||
| 03 | Charli XCX | Music & Radio | 7.00× | ||
| 04 | Anne Hathaway | Movies & TV | 6.31× | ||
| 05 | Jennifer Lawrence | Movies & TV | 4.69× | ||
| 06 | Britney Spears | Music & Radio | 4.37× | ||
| 07 | Soap opera | Movies & TV | 3.86× | ||
| 08 | True Detective | Movies & TV | 3.78× | ||
| 09 | Pizza Hut | Food & Beverages | 3.55× | ||
| 10 | Subway | Food & Beverages | 3.12× | ||
| 11 | Apple TV | Movies & TV | 3.10× | ||
| 12 | Discount stores | Shopping | 2.80× | ||
| 13 | Domino's Pizza | Food & Beverages | 2.79× | ||
| 14 | TMZ | Internet & Social Media | 2.46× | ||
| 15 | McDonald's | Food & Beverages | 2.31× | ||
| 16 | Shopping malls | Shopping | 2.29× | ||
| 17 | TV talkshows | Movies & TV | 2.06× | ||
| 18 | Taylor Swift | Music & Radio | 2.05× | ||
| 19 | Starbucks | Food & Beverages | 2.00× | ||
| 20 | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| Price Sensitivity | PREMIUM | 1.81× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.66× |
Scream Queens (2015 TV series) has an estimated audience of 596,806 people in United States, concentrated in California and Texas.
76.0% of Scream Queens (2015 TV series) fans are female, 24.0% are male, with an average age of 28.7 years.
Scream Queens (2015 TV series) fans show strongest brand affinity for Pizza Hut (3.55×), Bella Thorne (15.51×), and Britney Spears (4.37×) over the country average.
Scream Queens (2015 TV series) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Scream Queens (2015 TV series) itself, the audience over-indexes on Bella Thorne (15.51×), Britney Spears (4.37×), Anne Hathaway (6.31×), and Subway (3.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scream Queens (2015 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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