Rascasse Audience Intelligence

Screen Rant Audience in United States

A data profile of the people who buy, follow and care about Screen Rant in United States — modelled from more than twelve digital signal sources. Screen Rant has an estimated audience of 4,935,661 people in United States.

#177among Website / Newspaper / Magazine in United States#92in Internet & Social Media

The average Screen Rant fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Superman, Bruce Willis, Reddit, with strongest over-indexing on Superman (2.43× the country average).

Demographically, the Screen Rant audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Screen Rant fan in United States is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Screen Rant profile in United States.

Audience size
4.9M
in United States
Gender
36.4%♀
63.6% male
Age
37.5
average years
Country rank
#6786
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Screen Rant

36.4% are female, 63.6% are male, average age 37.5.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Screen Rant audience in United States
MetricValue
Female36.4%
Male63.6%
Average age37.5
Estimated audience size4,935,661
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Screen Rant audience in United States
Age bracketShare%
16-1917%
20-2926%
30-3924%
40-4920%
50+13%
Fig. 04

Worldwide distribution

65.8%

of the worldwide Screen Rant audience comes from United States.

Worldwide audience distribution share by country for Screen Rant
CountryShare
United States65.8%
United Kingdom8.9%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Screen Rant audience in United States is strongest.

Fig. 05

Top regions by affinity

Screen Rant fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~90K3.72×
02New York~400K1.32×
03Michigan~200K1.28×
04Alabama~90K1.28×
05Indiana~100K1.23×
06Ohio~200K1.20×
07Louisiana~80K1.20×
08Arizona~100K1.15×
09Kansas~40K1.14×
10Delaware~20K1.14×
11Tennessee~100K1.10×
12Virginia~100K1.09×
13North Carolina~200K1.07×
14Massachusetts~100K1.07×
15Iowa~40K1.07×
16Pennsylvania~200K1.04×
17Maryland~90K1.04×
18Missouri~80K1.03×
19Colorado~80K1.03×
20Kentucky~60K1.03×
21Wyoming~7K1.00×
22Georgia~200K0.99×
23New Jersey~100K0.99×
24New Hampshire~20K0.99×
25Illinois~200K0.98×
26Minnesota~70K0.98×
27West Virginia~20K0.98×
28North Dakota~10K0.98×
29Florida~300K0.97×
30Oklahoma~50K0.97×
31Connecticut~50K0.93×
32Washington~90K0.92×
33South Carolina~70K0.90×
34Mississippi~40K0.89×
35Hawaii~20K0.88×
36South Dakota~10K0.88×
37Arkansas~40K0.87×
38Utah~40K0.86×
39Washington, District of Columbia~10K0.86×
40Texas~400K0.85×
41Oregon~50K0.84×
42Alaska~9K0.83×
43Rhode Island~10K0.82×
44California~400K0.81×
45Wisconsin~60K0.80×
46Nevada~40K0.80×
47Montana~10K0.77×
48Nebraska~20K0.75×
49Maine~10K0.75×
50Idaho~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Screen Rant, United States
0.74×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Screen Rant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Screen Rant audience
#·InterestCategoryAffinity×
01Taika WaititiMovies & TV13.63×
02IGNMovies & TV6.84×
03Josh BrolinMovies & TV6.79×
04Winona RyderMovies & TV5.75×
05Harrison FordMovies & TV5.42×
06Henry CavillMovies & TV5.37×
07Bored PandaInternet & Social Media5.29×
08Emily BluntMovies & TV5.19×
09Bruce WillisMovies & TV4.77×
10Rotten TomatoesMovies & TV4.46×
11FandomLiterature3.96×
12GameStopGames3.47×
13Game of ThronesMovies & TV3.08×
14Online newspaperNews2.91×
15RedditInternet & Social Media2.64×
16BeetlejuiceMovies & TV2.62×
17SupermanMovies & TV2.43×
18ComicsLiterature2.40×
19SubwayFood & Beverages2.19×
20MSNNews2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Screen Rant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Screen Rant audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.62×
IndividualismJOY1.43×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Screen Rant audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
DIY MentalityTHRILL0.73×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Screen Rant have in United States?

Screen Rant has an estimated audience of 4,935,661 people in United States, concentrated in California and New York.

02

What is the gender split and age of Screen Rant fans?

36.4% of Screen Rant fans are female, 63.6% are male, with an average age of 37.5 years.

03

Which brands do Screen Rant fans like most?

Screen Rant fans show strongest brand affinity for Superman (2.43×), Bruce Willis (4.77×), and Reddit (2.64×) over the country average.

04

Where do Screen Rant fans live in United States?

Screen Rant fans in United States are most concentrated in California (reach ~400K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Screen Rant fans also like?

Beyond Screen Rant itself, the audience over-indexes on Bruce Willis (4.77×), Reddit (2.64×), Fandom (3.96×), and IGN (6.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Screen Rant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Screen Rant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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