Rascasse Audience Intelligence

Selfridges, Oxford Street Audience in United States

A data profile of the people who buy, follow and care about Selfridges, Oxford Street in United States — modelled from more than twelve digital signal sources. Selfridges, Oxford Street has an estimated audience of 737,709 people in United States.

#2759among POI in United States#427in Shopping

The average Selfridges, Oxford Street fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FC Bayern Munich, Dillard's, Corriere della Sera, with strongest over-indexing on FC Bayern Munich (24.03× the country average).

Demographically, the Selfridges, Oxford Street audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Selfridges, Oxford Street fan in United States is balanced, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for FC Bayern Munich.

Category: Shopping · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selfridges, Oxford Street profile in United States.

Audience size
738K
in United States
Gender
53.2%♀
46.8% male
Age
35.5
average years
Country rank
#28942
POI in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Selfridges, Oxford Street fans

53.2% are female, 46.8% are male, average age 35.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Selfridges, Oxford Street audience in United States
MetricValue
Female53.2%
Male46.8%
Average age35.5
Estimated audience size737,709
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Selfridges, Oxford Street audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4926%
50+6%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Selfridges, Oxford Street audience comes from United States.

Worldwide audience distribution share by country for Selfridges, Oxford Street
CountryShare
United States58.2%
United Kingdom29.3%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selfridges, Oxford Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Selfridges, Oxford Street fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.46×
02Louisiana~10K1.42×
03New York~60K1.41×
04Washington, District of Columbia~3K1.15×
05Illinois~30K1.10×
06Massachusetts~20K1.10×
07Vermont~1K1.10×
08Maine~3K1.07×
09North Dakota~2K1.06×
10Rhode Island~2K1.04×
11Montana~2K1.04×
12New Hampshire~3K1.03×
13Delaware~2K1.03×
14West Virginia~4K1.02×
15Washington~10K1.01×
16Hawaii~3K1.01×
17South Dakota~2K1.01×
18Georgia~20K1.00×
19Virginia~20K1.00×
20Alaska~2K1.00×
21Idaho~4K0.99×
22New Mexico~4K0.99×
23Nebraska~4K0.99×
24Missouri~10K0.98×
25Connecticut~7K0.98×
26Mississippi~6K0.98×
27Pennsylvania~20K0.97×
28Arkansas~6K0.97×
29New Jersey~20K0.96×
30Iowa~6K0.96×
31Kansas~6K0.96×
32Florida~50K0.95×
33Tennessee~10K0.95×
34Kentucky~9K0.95×
35Oregon~8K0.95×
36Oklahoma~8K0.95×
37Utah~6K0.95×
38Maryland~10K0.94×
39Alabama~10K0.94×
40Nevada~7K0.94×
41Texas~60K0.93×
42South Carolina~10K0.93×
43Colorado~10K0.92×
44Wisconsin~10K0.92×
45Minnesota~10K0.92×
46North Carolina~20K0.91×
47Indiana~10K0.91×
48Arizona~10K0.90×
49Michigan~20K0.87×
50Ohio~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Selfridges, Oxford Street, United States
0.86×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selfridges, Oxford Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selfridges, Oxford Street audience
#·InterestCategoryAffinity×
01La RepubblicaNews69.53×
02Corriere della SeraNews66.22×
03El Corte InglésShopping43.58×
04FC Bayern MunichSports24.03×
05BoucheronFashion & Accessoires20.37×
06Napoleon DynamiteMovies & TV20.00×
07Society6Shopping20.00×
08Christian LouboutinFashion & Accessoires16.26×
09Jimmy ChooFashion & Accessoires14.01×
10CaudalieBeauty & Wellness13.10×
11Dillard'sFashion & Accessoires11.76×
12Lana Del ReyMusic & Radio11.73×
13Bottega VenetaFashion & Accessoires10.32×
14Jared LetoMovies & TV8.70×
15Boscov'sFashion & Accessoires8.22×
16High-net-worth individualBusiness & Career6.96×
17CruisesTravel & Leisure3.63×
18The UPS StoreShopping2.82×
19NordstromShopping2.58×
20Luxury goodsFashion & Accessoires1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selfridges, Oxford Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selfridges, Oxford Street audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.54×
IndulgenceJOY2.08×
Design AffinityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selfridges, Oxford Street audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
IndividualismJOY0.79×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Selfridges, Oxford Street have in United States?

Selfridges, Oxford Street has an estimated audience of 737,709 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Selfridges, Oxford Street fans?

53.2% of Selfridges, Oxford Street fans are female, 46.8% are male, with an average age of 35.5 years.

03

Which brands do Selfridges, Oxford Street fans like most?

Selfridges, Oxford Street fans show strongest brand affinity for FC Bayern Munich (24.03×), Dillard's (11.76×), and Corriere della Sera (66.22×) over the country average.

04

Where do Selfridges, Oxford Street fans live in United States?

Selfridges, Oxford Street fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Selfridges, Oxford Street fans also like?

Beyond Selfridges, Oxford Street itself, the audience over-indexes on Dillard's (11.76×), Corriere della Sera (66.22×), El Corte Inglés (43.58×), and La Repubblica (69.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Selfridges, Oxford Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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