Selfridges, Oxford Street Audience in United States

Selfridges, Oxford Street logo

Selfridges, Oxford Street has an estimated audience of 737,709 people in United States. 53.2% are female, 46.8% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, St. Ives, Lulu 黃路梓茵, Enrique Hernández (baseball), Historic site.

The average Selfridges, Oxford Street fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, St. Ives, Lulu 黃路梓茵, with strongest over-indexing on Stamp collecting (75.72× the country average). Demographically, the Selfridges, Oxford Street audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI

Demographics of Selfridges, Oxford Street fans

Demographic split for Selfridges, Oxford Street audience in United States
MetricValue
Female53.2%
Male46.8%
Average age35.5
Estimated audience size737,709

Audience persona

The typical Selfridges, Oxford Street fan in United States is balanced, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Selfridges, Oxford Street in United States
RegionReachAffinity
California76,0580.94×
New York48,0521.17×
Texas37,9400.6×
Florida36,3270.73×
Illinois19,9080.81×
Georgia16,9920.75×
New Jersey15,9710.85×
Massachusetts14,9391.03×
Virginia14,4820.81×
Pennsylvania14,2430.57×
North Carolina13,5870.61×
Ohio11,1780.49×
Washington10,8120.73×
Michigan9,3710.49×
Louisiana9,2570.97×
Maryland9,0720.72×
Tennessee8,8660.6×
Arizona8,1350.54×
Colorado7,2710.63×
South Carolina6,8460.62×
Connecticut6,0930.82×
Washington, District of Columbia6,0142.71×
Alabama5,8600.57×
Missouri5,8450.49×
Indiana5,7180.42×
Mississippi4,9980.82×
Minnesota4,9450.47×
Oklahoma4,7040.57×
Wisconsin4,6600.42×
Kentucky4,6290.5×
Oregon4,6160.55×
Arkansas4,4400.73×
Nevada4,4010.62×
Utah4,3190.65×
West Virginia4,1261.2×
Alaska4,1172.61×
Kansas3,8110.66×
Idaho3,8101.03×
Hawaii3,6391.15×
Iowa3,6180.6×
Nebraska3,6060.97×
Montana3,5891.75×
South Dakota3,5432.08×
North Dakota3,4492.28×
New Hampshire3,3991.17×
Wyoming3,3373.05×
New Mexico3,3110.9×
Rhode Island3,2831.4×
Maine3,2811.24×
Vermont3,2292.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Selfridges, Oxford Street audience
BrandAffinityCategory
Stamp collecting75.72×Home & Garden
St. Ives85.87×Travel & Leisure
Lulu 黃路梓茵Movies & TV
Enrique Hernández (baseball)34.15×Sports
Historic site8.74×Arts & Culture
Home equity2.75×Home & Garden
Product design2.71×Business & Career
Hebe8.54×Home & Garden
Natural rubber2.61×Cars & Mobility
Elsword20×Games
Bank account2.95×Business & Career
Combat sport1.79×Sports
Voltron: Legendary Defender16.61×Movies & TV
UK garage5.11×Music & Radio
Emperor Entertainment Group10.94×Business & Career
South Asian cuisine8.04×Food & Beverages
Regional styles of Mexican music2.43×Music & Radio
The Streets18.89×Music & Radio
Female education15.83×Business & Career
JDSU2.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Selfridges, Oxford Street audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Design AffinityPREMIUM2.14
LGBTQ+ IdentityOPEN2
Early Adopter MentalityPOWER1.69
Family OrientationCONSERVATISM1.59
Quality AwarenessPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Selfridges, Oxford Street
CountryShare
United States58.2%
United Kingdom29.3%
Italy4.6%

See Selfridges, Oxford Street audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Selfridges, Oxford Street have in United States?

Selfridges, Oxford Street has an estimated audience of 737,709 people in United States, concentrated in California and New York.

What is the gender split and age of Selfridges, Oxford Street fans?

53.2% of Selfridges, Oxford Street fans are female, 46.8% are male, with an average age of 35.5 years.

Which brands do Selfridges, Oxford Street fans like most?

Selfridges, Oxford Street fans show strongest brand affinity for Stamp collecting (75.72×), St. Ives (85.87×), and Lulu 黃路梓茵 (8×) over the country average.

Where do Selfridges, Oxford Street fans live in United States?

Selfridges, Oxford Street fans in United States are most concentrated in California (reach 76,058), New York (reach 48,052), and Texas (reach 37,940). These three regions account for the largest share of the active audience.

What other brands do Selfridges, Oxford Street fans also like?

Beyond Selfridges, Oxford Street itself, the audience over-indexes on St. Ives (85.87×), Lulu 黃路梓茵 (8×), Enrique Hernández (baseball) (34.15×), and Historic site (8.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Selfridges, Oxford Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.