Rascasse Audience Intelligence

Seth Jones Audience in United States

A data profile of the people who buy, follow and care about Seth Jones in United States — modelled from more than twelve digital signal sources. Seth Jones has an estimated audience of 289,754 people in United States.

#129among Ice hockey in United States#12310among Person in United States#4960in Sports

The average Seth Jones fan in United States is 37.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Illinois.

Top brand affinities include Florida Panthers, Bauer Hockey, Calgary Flames, with strongest over-indexing on Florida Panthers (107.99× the country average).

Demographically, the Seth Jones audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seth Jones fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Florida Panthers.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seth Jones profile in United States.

Audience size
290K
in United States
Gender
33.6%♀
66.4% male
Age
37.8
average years
Country rank
#49231
Person in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seth Jones fans

33.6% are female, 66.4% are male, average age 37.8.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Seth Jones audience in United States
MetricValue
Female33.6%
Male66.4%
Average age37.8
Estimated audience size289,754
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Seth Jones audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Seth Jones audience comes from United States.

Worldwide audience distribution share by country for Seth Jones
CountryShare
United States56.0%
Canada37.3%
Finland1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seth Jones audience in United States is strongest.

Fig. 05

Top regions by affinity

Seth Jones fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K2.91×
02Illinois~20K2.23×
03Ohio~10K1.63×
04Massachusetts~8K1.56×
05Minnesota~6K1.54×
06Washington, District of Columbia~1K1.42×
07Colorado~6K1.41×
08Pennsylvania~10K1.31×
09New York~20K1.28×
10New Jersey~8K1.14×
11Connecticut~3K1.14×
12New Hampshire~1K1.13×
13Michigan~8K1.11×
14Maine~1K1.11×
15North Dakota<1K1.11×
16Vermont<1K1.09×
17Tennessee~6K1.04×
18Rhode Island<1K1.01×
19Alaska<1K1.01×
20Virginia~7K1.00×
21Wisconsin~4K0.99×
22North Carolina~8K0.97×
23Missouri~4K0.97×
24West Virginia~1K0.96×
25South Dakota<1K0.96×
26Kentucky~3K0.94×
27Delaware<1K0.94×
28Montana<1K0.94×
29Indiana~5K0.93×
30Iowa~2K0.91×
31Hawaii~1K0.91×
32Maryland~4K0.90×
33Idaho~1K0.90×
34Nebraska~1K0.90×
35Texas~20K0.89×
36Oregon~3K0.89×
37New Mexico~1K0.89×
38Mississippi~2K0.88×
39Arkansas~2K0.87×
40Kansas~2K0.87×
41Utah~2K0.86×
42Nevada~2K0.85×
43South Carolina~3K0.84×
44Oklahoma~2K0.83×
45Louisiana~3K0.82×
46Alabama~3K0.80×
47Arizona~4K0.78×
48Washington~4K0.77×
49Georgia~6K0.75×
50California~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Seth Jones, United States
0.59×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seth Jones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seth Jones audience
#·InterestCategoryAffinity×
01Florida PanthersSports107.99×
02Bauer HockeySports38.86×
03Calgary FlamesSports29.13×
04Ottawa SenatorsSports18.24×
05Winnipeg JetsSports10.56×
06Montreal CanadiensSports10.53×
07New York IslandersSports9.18×
08New Jersey DevilsSports8.37×
09Columbus Blue JacketsSports7.70×
10Dallas StarsSports6.88×
11Colorado AvalancheSports6.33×
12San Jose SharksSports6.22×
13Buffalo SabresSports6.19×
14Ben StillerMovies & TV6.09×
15World SeriesSports5.05×
16NHLSports4.47×
17Aaron RodgersSports4.16×
18Seattle MarinersSports3.48×
19Ice hockeySports2.44×
20Mixed martial artsSports1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seth Jones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seth Jones audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Risk AppetiteTHRILL1.31×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seth Jones audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.82×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seth Jones have in United States?

Seth Jones has an estimated audience of 289,754 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Seth Jones fans?

33.6% of Seth Jones fans are female, 66.4% are male, with an average age of 37.8 years.

03

Which brands do Seth Jones fans like most?

Seth Jones fans show strongest brand affinity for Florida Panthers (107.99×), Bauer Hockey (38.86×), and Calgary Flames (29.13×) over the country average.

04

Where do Seth Jones fans live in United States?

Seth Jones fans in United States are most concentrated in Florida (reach ~50K), Texas (reach ~20K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Seth Jones fans also like?

Beyond Seth Jones itself, the audience over-indexes on Bauer Hockey (38.86×), Calgary Flames (29.13×), NHL (4.47×), and Montreal Canadiens (10.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Seth Jones audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seth Jones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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