Shamrock Audience in United States

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Shamrock has an estimated audience of 1,212,675 people in United States. 55.8% are female, 44.2% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Alaska, Urban Outfitters, Israel, Vocal harmony.

The average Shamrock fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Alaska, Urban Outfitters, with strongest over-indexing on Dog breed (1.57× the country average). Demographically, the Shamrock audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Shamrock fans

Demographic split for Shamrock audience in United States
MetricValue
Female55.8%
Male44.2%
Average age40.0
Estimated audience size1,212,675

Audience persona

The typical Shamrock fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Shamrock in United States
RegionReachAffinity
California109,8890.82×
Texas81,2610.78×
New York68,4661.01×
Florida54,8320.67×
Minnesota44,5112.56×
Illinois42,7301.06×
Colorado42,6012.23×
Pennsylvania38,4270.94×
Arizona35,6811.44×
Ohio33,4300.89×
Massachusetts31,8331.33×
Missouri30,7211.57×
New Jersey28,4470.92×
Michigan28,2510.89×
North Carolina28,0950.77×
Virginia27,9930.95×
Georgia26,2780.7×
Kentucky23,1701.52×
Tennessee20,5500.84×
Louisiana19,9781.28×
Indiana19,2770.87×
New Mexico18,5793.06×
Wisconsin17,2420.95×
Washington17,0310.7×
Oklahoma15,3521.14×
Maryland14,4450.69×
South Carolina12,5150.69×
Connecticut12,3841.02×
Kansas11,3511.19×
Oregon10,8710.78×
Arkansas10,6831.07×
Utah9,4770.87×
Alabama8,8780.52×
Iowa8,0100.8×
Nevada6,7740.58×
Idaho6,0541×
Mississippi5,1850.52×
Montana4,9401.47×
Nebraska4,8820.8×
New Hampshire4,4990.94×
West Virginia4,3110.76×
Maine3,5700.82×
Rhode Island3,4120.88×
South Dakota3,0681.09×
Hawaii2,5220.48×
Delaware2,2470.67×
Washington, District of Columbia2,1180.58×
North Dakota1,6820.68×
Vermont1,6230.76×
Wyoming1,6150.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shamrock audience
BrandAffinityCategory
Dog breed1.57×Pets & Animals
Alaska2.05×Travel & Leisure
Urban Outfitters2.04×Shopping
Israel2.14×Travel & Leisure
Vocal harmony4.06×Music & Radio
Historic site3.76×Arts & Culture
Grinch3.31×Movies & TV
Unique Gifts1.88×Shopping
Goop4.06×Internet & Social Media
Birthday Gifts2.2×Kids & Family
Regional styles of Mexican music1.85×Music & Radio
Google Home4.06×Technology & Electronics
Wok4.06×Food & Beverages
Jesse Plemons2.02×Movies & TV
Governor of Michigan4.06×Politics & Society
Fairy godmother4.06×Literature
Hibachi4.06×Food & Beverages
Nebraska Cornhuskers football1.84×Sports
JDSU1.53×Business & Career
Home staging2.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shamrock audience
TraitClusterScore
PatriotismCONSERVATISM1.51
Risk AppetiteTHRILL1.44
ExtroversionTHRILL1.29
Need for SecurityCONSERVATISM1.22
Convenience OrientationPREMIUM1.19
IndividualismJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Shamrock
CountryShare
United States54.9%
Japan10.9%
United Kingdom4.2%

See Shamrock audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Shamrock have in United States?

Shamrock has an estimated audience of 1,212,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Shamrock fans?

55.8% of Shamrock fans are female, 44.2% are male, with an average age of 40.0 years.

Which brands do Shamrock fans like most?

Shamrock fans show strongest brand affinity for Dog breed (1.57×), Alaska (2.05×), and Urban Outfitters (2.04×) over the country average.

Where do Shamrock fans live in United States?

Shamrock fans in United States are most concentrated in California (reach 109,889), Texas (reach 81,261), and New York (reach 68,466). These three regions account for the largest share of the active audience.

What other brands do Shamrock fans also like?

Beyond Shamrock itself, the audience over-indexes on Alaska (2.05×), Urban Outfitters (2.04×), Israel (2.14×), and Vocal harmony (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shamrock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.