Rascasse Audience Intelligence

Shenandoah National Park Audience in United States

A data profile of the people who buy, follow and care about Shenandoah National Park in United States — modelled from more than twelve digital signal sources. Shenandoah National Park has an estimated audience of 949,355 people in United States.

#14among National park in United States#2236among POI in United States#1839in Travel & Leisure

The average Shenandoah National Park fan in United States is 47.2 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Maryland, Pennsylvania.

Top brand affinities include Lavazza, Woolrich, Travel Blogger, with strongest over-indexing on Lavazza (42.59× the country average).

Demographically, the Shenandoah National Park audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shenandoah National Park fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Lavazza.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shenandoah National Park profile in United States.

Audience size
949K
in United States
Gender
65.0%♀
35.0% male
Age
47.2
average years
Country rank
#24507
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shenandoah National Park fans

65.0% are female, 35.0% are male, average age 47.2.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Shenandoah National Park audience in United States
MetricValue
Female65.0%
Male35.0%
Average age47.2
Estimated audience size949,355
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Shenandoah National Park audience in United States
Age bracketShare%
16-196%
20-2912%
30-3916%
40-4924%
50+41%
Fig. 04

Worldwide distribution

86.7%

of the worldwide Shenandoah National Park audience comes from United States.

Worldwide audience distribution share by country for Shenandoah National Park
CountryShare
United States86.7%
Japan2.2%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shenandoah National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Shenandoah National Park fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~200K9.00×
02Washington, District of Columbia~10K5.10×
03Maryland~70K4.03×
04Delaware~6K2.44×
05West Virginia~10K2.42×
06Pennsylvania~60K1.97×
07New Jersey~40K1.69×
08North Carolina~40K1.47×
09Ohio~30K1.03×
10Connecticut~9K0.98×
11Maine~3K0.98×
12Vermont~2K0.95×
13Tennessee~20K0.89×
14New York~50K0.86×
15New Hampshire~3K0.84×
16South Carolina~10K0.78×
17Kentucky~9K0.76×
18Massachusetts~10K0.75×
19Rhode Island~2K0.72×
20Indiana~10K0.70×
21Michigan~20K0.68×
22Georgia~20K0.64×
23Wisconsin~9K0.63×
24Florida~40K0.59×
25Montana~1K0.56×
26Illinois~20K0.53×
27Alaska~1K0.52×
28South Dakota~1K0.51×
29Missouri~8K0.50×
30Alabama~7K0.50×
31Iowa~4K0.50×
32North Dakota<1K0.50×
33Minnesota~6K0.47×
34Utah~4K0.46×
35Colorado~7K0.45×
36Mississippi~3K0.44×
37Kansas~3K0.44×
38Nebraska~2K0.44×
39Arkansas~3K0.43×
40Louisiana~5K0.42×
41Idaho~2K0.41×
42Hawaii~2K0.39×
43Texas~30K0.37×
44New Mexico~2K0.37×
45Oklahoma~4K0.36×
46Washington~7K0.35×
47Oregon~4K0.34×
48Arizona~6K0.30×
49Nevada~3K0.30×
50California~30K0.27×
Fig. 06

Affinity by region

Affinity by region — Shenandoah National Park, United States
0.27×1.00×9.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shenandoah National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shenandoah National Park audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires58.20×
02LavazzaFood & Beverages42.59×
03Bonnie TylerMusic & Radio14.72×
04Travel BloggerTravel & Leisure12.43×
05Virginia TechBusiness & Career12.41×
06Grand Canyon National ParkTravel & Leisure11.26×
07Grand Teton National ParkTravel & Leisure9.71×
08Hilton Hotels & ResortsTravel & Leisure8.91×
09Appalachian TrailTravel & Leisure7.77×
10Florida PanthersSports7.47×
11National parkTravel & Leisure3.15×
12SupermarketShopping1.90×
13Trader Joe'sShopping1.84×
14NatureHome & Garden1.72×
15Nonprofit organizationPolitics & Society1.72×
16MSNNews1.67×
17LivestockPets & Animals1.64×
18Hobby LobbyHome & Garden1.63×
19RecreationTravel & Leisure1.60×
20VacationsTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shenandoah National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shenandoah National Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.42×
TravellingTHRILL2.99×
SustainabilityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shenandoah National Park audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.75×
Family OrientationCONSERVATISM0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shenandoah National Park have in United States?

Shenandoah National Park has an estimated audience of 949,355 people in United States, concentrated in Virginia and Maryland.

02

What is the gender split and age of Shenandoah National Park fans?

65.0% of Shenandoah National Park fans are female, 35.0% are male, with an average age of 47.2 years.

03

Which brands do Shenandoah National Park fans like most?

Shenandoah National Park fans show strongest brand affinity for Lavazza (42.59×), Woolrich (58.2×), and Travel Blogger (12.43×) over the country average.

04

Where do Shenandoah National Park fans live in United States?

Shenandoah National Park fans in United States are most concentrated in Virginia (reach ~200K), Maryland (reach ~70K), and Pennsylvania (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Shenandoah National Park fans also like?

Beyond Shenandoah National Park itself, the audience over-indexes on Woolrich (58.2×), Travel Blogger (12.43×), Grand Canyon National Park (11.26×), and Hilton Hotels & Resorts (8.91×) compared to the United States average.

Appendix

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See Shenandoah National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shenandoah National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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