Shenandoah National Park Audience in United States

Shenandoah National Park has an estimated audience of 949,355 people in United States. 65.0% are female, 35.0% are male, average age 47.2. Top regions: Virginia, Maryland, Pennsylvania. Top brand affinities: Woolrich, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Shenandoah National Park fan in United States is 47.2 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Pennsylvania. Top brand affinities include Woolrich, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Woolrich (107.91× the country average). Demographically, the Shenandoah National Park audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Shenandoah National Park fans

Demographic split for Shenandoah National Park audience in United States
MetricValue
Female65.0%
Male35.0%
Average age47.2
Estimated audience size949,355

Audience persona

The typical Shenandoah National Park fan in United States is more female, around 47.2 years old, with strong Travelling tendencies and a notable affinity for Woolrich.

Top regions in United States

Top regions ranked by reach for Shenandoah National Park in United States
RegionReachAffinity
Virginia208,6579.02×
Maryland67,6394.14×
Pennsylvania62,1791.95×
New York49,5060.93×
North Carolina44,1101.54×
New Jersey42,0541.74×
Florida39,3810.61×
Texas32,1790.39×
California29,4790.28×
Ohio29,1541×
Georgia18,7060.64×
Illinois17,5500.55×
Tennessee17,4680.92×
Michigan17,2440.69×
Massachusetts14,5820.78×
Washington, District of Columbia14,4835.08×
Indiana12,3310.71×
South Carolina10,6910.75×
West Virginia10,3552.34×
Connecticut9,3640.98×
Kentucky9,2920.78×
Wisconsin9,2540.65×
Missouri7,8700.51×
Colorado7,1140.48×
Washington6,6570.35×
Minnesota6,4820.48×
Alabama6,2530.47×
Delaware6,1752.36×
Arizona5,5290.29×
Louisiana5,0010.41×
Utah3,8250.45×
Iowa3,4640.44×
Oregon3,4370.32×
Maine3,2190.95×
Oklahoma3,1340.3×
Kansas2,9740.4×
New Hampshire2,9330.78×
Mississippi2,9150.37×
Arkansas2,8860.37×
Nevada2,1560.23×
Rhode Island2,0340.67×
Nebraska1,6730.35×
Idaho1,5470.32×
Vermont1,3570.81×
New Mexico1,3030.27×
Montana1,2920.49×
Hawaii1,0520.26×
South Dakota7690.35×
Wyoming6430.46×
Alaska6110.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shenandoah National Park audience
BrandAffinityCategory
Woolrich107.91×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.74×News
Lavazza32.69×Food & Beverages
Income tax13.19×Business & Career
Travel Blogger15.26×Travel & Leisure
Staples (Canada)4.22×Business & Career
Horoscope7.46×Health
Charles, Prince of Wales18.87×Politics & Society
Hobby Lobby2.77×Home & Garden
Grand Canyon National Park12.47×Travel & Leisure
Indianapolis Motor Speedway9.75×Sports
Great Clips4.22×Beauty & Wellness
Cross-country skiing10.12×Sports
FC Bayern Munich4.38×Sports
Day trading7.58×Business & Career
Pet insurance10.25×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shenandoah National Park audience
TraitClusterScore
TravellingTHRILL3.3
SustainabilityBALANCE3.01
Luxury OrientationPREMIUM2.54
PatriotismCONSERVATISM2.17
Risk AppetiteTHRILL2
Sports ActivityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Shenandoah National Park
CountryShare
United States86.8%
Japan2.2%
Canada1.4%

See Shenandoah National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Shenandoah National Park have in United States?

Shenandoah National Park has an estimated audience of 949,355 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Shenandoah National Park fans?

65.0% of Shenandoah National Park fans are female, 35.0% are male, with an average age of 47.2 years.

Which brands do Shenandoah National Park fans like most?

Shenandoah National Park fans show strongest brand affinity for Woolrich (107.91×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Shenandoah National Park fans live in United States?

Shenandoah National Park fans in United States are most concentrated in Virginia (reach 208,657), Maryland (reach 67,639), and Pennsylvania (reach 62,179). These three regions account for the largest share of the active audience.

What other brands do Shenandoah National Park fans also like?

Beyond Shenandoah National Park itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shenandoah National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.