Shetland Sheepdog Audience in United States

Shetland Sheepdog logo

Shetland Sheepdog has an estimated audience of 710,668 people in United States. 78.3% are female, 21.7% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Certified diabetes educator, Bank account, Staycation, Fairy godmother.

The average Shetland Sheepdog fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Certified diabetes educator, Bank account, with strongest over-indexing on Collectable (2.17× the country average). Demographically, the Shetland Sheepdog audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Shetland Sheepdog fans

Demographic split for Shetland Sheepdog audience in United States
MetricValue
Female78.3%
Male21.7%
Average age41.7
Estimated audience size710,668

Audience persona

The typical Shetland Sheepdog fan in United States is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Shetland Sheepdog in United States
RegionReachAffinity
California62,4800.8×
Texas54,2360.89×
Florida43,3360.9×
New York32,8270.83×
Pennsylvania28,0021.17×
Ohio25,1871.15×
Illinois21,3240.9×
Michigan20,5681.11×
North Carolina20,3790.95×
Georgia18,1780.83×
Virginia16,8390.97×
New Jersey15,7230.87×
Tennessee15,4031.08×
Indiana15,1361.17×
Washington14,6651.03×
Massachusetts13,2330.95×
Missouri12,8271.12×
Wisconsin12,5791.18×
Arizona12,5310.86×
Colorado11,5751.03×
Minnesota10,4631.03×
Maryland10,3310.85×
Kentucky9,6151.08×
South Carolina9,0300.84×
Oklahoma9,0071.14×
Alabama8,8280.89×
Oregon8,0470.99×
Louisiana7,3340.8×
Connecticut6,9020.97×
Iowa6,7261.15×
Utah6,5381.03×
Kansas6,0061.07×
Arkansas5,8311×
Nevada5,5640.81×
Mississippi4,2890.73×
Nebraska4,0831.15×
Idaho4,0581.14×
West Virginia3,8311.16×
Maine3,4471.35×
New Hampshire3,0931.1×
New Mexico2,6500.74×
Hawaii2,5890.85×
Alaska2,3251.53×
Montana2,2491.14×
Rhode Island1,9550.86×
Washington, District of Columbia1,7250.81×
Delaware1,6660.85×
South Dakota1,6190.99×
Vermont1,4291.15×
North Dakota1,3910.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shetland Sheepdog audience
BrandAffinityCategory
Collectable2.17×Kids & Family
Certified diabetes educator13.68×Business & Career
Bank account2.52×Business & Career
Staycation3.3×Home & Garden
Fairy godmother5.74×Literature
Goop3.98×Internet & Social Media
Governor of Michigan5.31×Politics & Society
Elsword11.43×Games
Historic site2.89×Arts & Culture
edureka24.37×Business & Career
JDSU1.94×Business & Career
Hibachi4.74×Food & Beverages
Vocal harmony2.65×Music & Radio
Mathcore4.52×Music & Radio
Throne of Glass4.12×Literature
Home staging2.85×Home & Garden
Google Home3.29×Technology & Electronics
headspace4.74×Health
Wok3.27×Food & Beverages
Hipster4.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shetland Sheepdog audience
TraitClusterScore
Pet OwnershipJOY1.77
Design AffinityPREMIUM1.58
Urban LifestyleOPEN1.36
DIY MentalityTHRILL1.36
CreativityOPEN1.31
PatriotismCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Shetland Sheepdog
CountryShare
United States36.5%
United Kingdom8.4%
Australia6.8%

See Shetland Sheepdog audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Shetland Sheepdog have in United States?

Shetland Sheepdog has an estimated audience of 710,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Shetland Sheepdog fans?

78.3% of Shetland Sheepdog fans are female, 21.7% are male, with an average age of 41.7 years.

Which brands do Shetland Sheepdog fans like most?

Shetland Sheepdog fans show strongest brand affinity for Collectable (2.17×), Certified diabetes educator (13.68×), and Bank account (2.52×) over the country average.

Where do Shetland Sheepdog fans live in United States?

Shetland Sheepdog fans in United States are most concentrated in California (reach 62,480), Texas (reach 54,236), and Florida (reach 43,336). These three regions account for the largest share of the active audience.

What other brands do Shetland Sheepdog fans also like?

Beyond Shetland Sheepdog itself, the audience over-indexes on Certified diabetes educator (13.68×), Bank account (2.52×), Staycation (3.3×), and Fairy godmother (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shetland Sheepdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.