Rascasse Audience Intelligence

Shetland Sheepdog Audience in United States

A data profile of the people who buy, follow and care about Shetland Sheepdog in United States — modelled from more than twelve digital signal sources. Shetland Sheepdog has an estimated audience of 710,668 people in United States.

#44among Dog breed in United States#10001among Topic in United States#455in Pets & Animals

The average Shetland Sheepdog fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Pinterest, Dog agility, with strongest over-indexing on QVC (5.75× the country average).

Demographically, the Shetland Sheepdog audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shetland Sheepdog fan in United States is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shetland Sheepdog profile in United States.

Audience size
711K
in United States
Gender
78.3%♀
21.7% male
Age
41.7
average years
Country rank
#29635
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shetland Sheepdog fans

78.3% are female, 21.7% are male, average age 41.7.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Shetland Sheepdog audience in United States
MetricValue
Female78.3%
Male21.7%
Average age41.7
Estimated audience size710,668
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Shetland Sheepdog audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3915%
40-4923%
50+28%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Shetland Sheepdog audience comes from United States.

Worldwide audience distribution share by country for Shetland Sheepdog
CountryShare
United States35.7%
United Kingdom8.2%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shetland Sheepdog audience in United States is strongest.

Fig. 05

Top regions by affinity

Shetland Sheepdog fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.56×
02Maine~3K1.33×
03West Virginia~4K1.20×
04Indiana~20K1.17×
05Nebraska~4K1.17×
06Montana~2K1.16×
07Pennsylvania~30K1.13×
08Wisconsin~10K1.13×
09Idaho~4K1.13×
10Vermont~1K1.13×
11Ohio~20K1.12×
12Iowa~7K1.12×
13New Hampshire~3K1.12×
14Oklahoma~9K1.10×
15Kentucky~10K1.08×
16Michigan~20K1.07×
17Missouri~10K1.06×
18Kansas~6K1.06×
19North Dakota~2K1.06×
20Utah~7K1.05×
21South Dakota~2K1.05×
22Minnesota~10K1.03×
23Oregon~8K1.03×
24Washington~10K1.02×
25Tennessee~10K1.02×
26Arkansas~6K1.02×
27Colorado~10K1.00×
28Virginia~20K0.98×
29North Carolina~20K0.96×
30Connecticut~7K0.95×
31Delaware~2K0.93×
32Massachusetts~10K0.92×
33Alabama~9K0.89×
34Rhode Island~2K0.89×
35Texas~50K0.88×
36Florida~40K0.88×
37Illinois~20K0.87×
38Arizona~10K0.85×
39Hawaii~3K0.85×
40South Carolina~9K0.84×
41New Jersey~10K0.83×
42Maryland~10K0.83×
43Nevada~6K0.82×
44New York~30K0.81×
45Washington, District of Columbia~2K0.81×
46Louisiana~7K0.80×
47Georgia~20K0.79×
48New Mexico~3K0.78×
49Mississippi~4K0.77×
50California~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Shetland Sheepdog, United States
0.76×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shetland Sheepdog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shetland Sheepdog audience
#·InterestCategoryAffinity×
01HamsterPets & Animals11.43×
02Dog agilityPets & Animals8.08×
03QVCMovies & TV5.75×
04Dog trainingPets & Animals5.00×
05Animal testingPolitics & Society4.89×
06Weather forecastingHome & Garden4.51×
07Pet sittingPets & Animals4.15×
08Renewable energyBusiness & Career3.55×
09FedExBusiness & Career3.45×
10Sustainable energyHome & Garden3.42×
11Microwave ovenHome & Garden3.30×
12Discount storesShopping3.25×
13Veterinary medicineBusiness & Career2.84×
14PetcoShopping2.83×
15Mortgage loansBusiness & Career2.50×
16PinterestInternet & Social Media2.32×
17Shopping mallsShopping2.27×
18Trader Joe'sShopping1.99×
19AirbnbTravel & Leisure1.95×
20FurnitureHome & Garden1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shetland Sheepdog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shetland Sheepdog audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
Family OrientationCONSERVATISM1.91×
Pet OwnershipJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shetland Sheepdog audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.92×
Risk AppetiteTHRILL0.92×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shetland Sheepdog have in United States?

Shetland Sheepdog has an estimated audience of 710,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shetland Sheepdog fans?

78.3% of Shetland Sheepdog fans are female, 21.7% are male, with an average age of 41.7 years.

03

Which brands do Shetland Sheepdog fans like most?

Shetland Sheepdog fans show strongest brand affinity for QVC (5.75×), Pinterest (2.32×), and Dog agility (8.08×) over the country average.

04

Where do Shetland Sheepdog fans live in United States?

Shetland Sheepdog fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shetland Sheepdog fans also like?

Beyond Shetland Sheepdog itself, the audience over-indexes on Pinterest (2.32×), Dog agility (8.08×), Discount stores (3.25×), and FedEx (3.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Shetland Sheepdog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shetland Sheepdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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