A data profile of the people who buy, follow and care about Singing bowl in United States — modelled from more than twelve digital signal sources. Singing bowl has an estimated audience of 554,670 people in United States.
The average Singing bowl fan in United States is 46.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, Renewable energy, Acupuncture, with strongest over-indexing on Sustainable energy (10.62× the country average).
Demographically, the Singing bowl audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Singing bowl fan in United States is more female, around 46.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Singing bowl profile in United States.
72.2% are female, 27.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 46.2 |
| Estimated audience size | 554,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
Where the Singing bowl audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~30K | 1.87× | |
| 02 | Vermont | ~2K | 1.77× | |
| 03 | Colorado | ~10K | 1.52× | |
| 04 | Oregon | ~9K | 1.47× | |
| 05 | Washington | ~10K | 1.34× | |
| 06 | Maine | ~3K | 1.26× | |
| 07 | New Hampshire | ~3K | 1.22× | |
| 08 | Hawaii | ~3K | 1.20× | |
| 09 | Utah | ~6K | 1.19× | |
| 10 | Arizona | ~10K | 1.18× | |
| 11 | Montana | ~2K | 1.14× | |
| 12 | Idaho | ~3K | 1.13× | |
| 13 | Nevada | ~6K | 1.08× | |
| 14 | New Mexico | ~3K | 1.07× | |
| 15 | Alaska | ~1K | 1.06× | |
| 16 | Minnesota | ~8K | 1.04× | |
| 17 | North Dakota | ~1K | 1.02× | |
| 18 | Massachusetts | ~10K | 1.01× | |
| 19 | Connecticut | ~6K | 1.01× | |
| 20 | South Dakota | ~1K | 1.01× | |
| 21 | California | ~60K | 1.00× | |
| 22 | Wisconsin | ~8K | 1.00× | |
| 23 | Rhode Island | ~2K | 0.94× | |
| 24 | New York | ~30K | 0.93× | |
| 25 | Pennsylvania | ~20K | 0.91× | |
| 26 | North Carolina | ~20K | 0.91× | |
| 27 | Michigan | ~10K | 0.91× | |
| 28 | Missouri | ~8K | 0.91× | |
| 29 | West Virginia | ~2K | 0.91× | |
| 30 | New Jersey | ~10K | 0.90× | |
| 31 | Arkansas | ~4K | 0.89× | |
| 32 | Illinois | ~20K | 0.88× | |
| 33 | Ohio | ~10K | 0.88× | |
| 34 | Tennessee | ~10K | 0.88× | |
| 35 | Nebraska | ~2K | 0.88× | |
| 36 | Iowa | ~4K | 0.87× | |
| 37 | Kansas | ~4K | 0.87× | |
| 38 | Washington, District of Columbia | ~1K | 0.87× | |
| 39 | Delaware | ~1K | 0.87× | |
| 40 | Maryland | ~8K | 0.86× | |
| 41 | Indiana | ~8K | 0.83× | |
| 42 | South Carolina | ~7K | 0.82× | |
| 43 | Oklahoma | ~5K | 0.82× | |
| 44 | Kentucky | ~6K | 0.81× | |
| 45 | Georgia | ~10K | 0.80× | |
| 46 | Louisiana | ~6K | 0.79× | |
| 47 | Texas | ~40K | 0.77× | |
| 48 | Florida | ~30K | 0.77× | |
| 49 | Alabama | ~6K | 0.73× | |
| 50 | Mississippi | ~3K | 0.73× |
The strongest cross-interests of the Singing bowl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alex Grey | Arts & Culture | 32.85× | ||
| 02 | Homeopathy | Health | 20.74× | ||
| 03 | Acupuncture | Health | 16.51× | ||
| 04 | Sustainable energy | Home & Garden | 10.62× | ||
| 05 | Kundalini yoga | Health | 8.71× | ||
| 06 | Yin yoga | Sports | 7.21× | ||
| 07 | Renewable energy | Business & Career | 6.76× | ||
| 08 | Hatha yoga | Health | 6.08× | ||
| 09 | QVC | Movies & TV | 5.14× | ||
| 10 | First class travel | Travel & Leisure | 4.54× | ||
| 11 | FedEx | Business & Career | 3.96× | ||
| 12 | Massage | Health | 3.77× | ||
| 13 | Organic food | Food & Beverages | 3.22× | ||
| 14 | Airbnb | Travel & Leisure | 3.15× | ||
| 15 | Solar energy | Home & Garden | 3.00× | ||
| 16 | Mortgage loans | Business & Career | 2.88× | ||
| 17 | Internet & Social Media | 2.87× | |||
| 18 | Discount stores | Shopping | 2.85× | ||
| 19 | Shopping malls | Shopping | 2.49× | ||
| 20 | Furniture | Home & Garden | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.17× | |
| Mindfulness | BALANCE | 3.03× | |
| Family Orientation | CONSERVATISM | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Risk Appetite | THRILL | 0.98× | |
| DIY Mentality | THRILL | 0.99× |
Singing bowl has an estimated audience of 554,670 people in United States, concentrated in California and Texas.
72.2% of Singing bowl fans are female, 27.8% are male, with an average age of 46.2 years.
Singing bowl fans show strongest brand affinity for Sustainable energy (10.62×), Renewable energy (6.76×), and Acupuncture (16.51×) over the country average.
Singing bowl fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Singing bowl itself, the audience over-indexes on Renewable energy (6.76×), Acupuncture (16.51×), Pinterest (2.87×), and Airbnb (3.15×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Singing bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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