Single barrel whiskey Audience in United States

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Single barrel whiskey has an estimated audience of 697,812 people in United States. 25.6% are female, 74.4% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Alaska, Stamp collecting, Regional styles of Mexican music, St. Ives.

The average Single barrel whiskey fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Alaska, Stamp collecting, with strongest over-indexing on Elsword (26.19× the country average). Demographically, the Single barrel whiskey audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Single barrel whiskey fans

Demographic split for Single barrel whiskey audience in United States
MetricValue
Female25.6%
Male74.4%
Average age41.2
Estimated audience size697,812

Audience persona

The typical Single barrel whiskey fan in United States is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Single barrel whiskey in United States
RegionReachAffinity
California41,9970.55×
Texas40,2110.67×
Florida24,4400.52×
Illinois19,9730.86×
New York19,6980.51×
Tennessee16,5871.18×
Ohio15,4200.72×
North Carolina15,2020.72×
Georgia13,4030.62×
Colorado12,6661.15×
Michigan11,7230.64×
Indiana11,5050.9×
Pennsylvania11,1800.48×
Kentucky10,8611.24×
Virginia10,4800.62×
Alabama8,5410.88×
Missouri8,2100.73×
Washington8,1480.58×
Wisconsin8,0510.77×
Arizona7,7530.54×
Maryland7,3750.61×
New Jersey7,1040.4×
South Carolina6,8360.65×
Louisiana6,7060.75×
Oklahoma6,5520.85×
Mississippi5,9541.04×
Minnesota5,9530.6×
Massachusetts5,8920.43×
Nevada4,9810.74×
Arkansas4,9370.86×
Oregon4,6590.58×
Kansas4,5400.83×
Iowa4,3100.75×
Connecticut3,9600.57×
West Virginia3,9321.21×
Alaska3,9242.63×
Nebraska3,7011.06×
Idaho3,6311.04×
Hawaii3,4691.16×
Montana3,4211.77×
South Dakota3,3762.09×
North Dakota3,2882.29×
New Hampshire3,2401.18×
Wyoming3,1813.08×
New Mexico3,1560.9×
Rhode Island3,1291.41×
Maine3,1271.25×
Utah3,0870.49×
Vermont3,0772.51×
Delaware2,8021.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Single barrel whiskey audience
BrandAffinityCategory
Elsword26.19×Games
Alaska1.89×Travel & Leisure
Stamp collecting5.03×Home & Garden
Regional styles of Mexican music2.91×Music & Radio
St. Ives12.7×Travel & Leisure
Sinaloa3.18×Travel & Leisure
Nebraska2.06×Travel & Leisure
MeatEater5.1×Movies & TV
Ulysses S. Grant3.75×Politics & Society
Superintendent (education)5.12×Business & Career
nbc chicago2.58×Movies & TV
Jabal Amman16.36×Travel & Leisure
N1 road (South Africa)1.87×Travel & Leisure
Winemaking1.83×Food & Beverages
Acoustic music1.82×Music & Radio
Voter registration1.85×Politics & Society
Sailor1.78×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)4.07×Politics & Society
Judge Dredd (film)4.17×Movies & TV
Atkins diet1.81×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Single barrel whiskey audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
LGBTQ+ IdentityOPEN2.46
IndulgenceJOY2.36
Convenience OrientationPREMIUM1.81
Career OrientationPOWER1.61
PatriotismCONSERVATISM1.57

Worldwide distribution

Worldwide audience distribution share by country for Single barrel whiskey
CountryShare
United States48.8%
Taiwan11.0%
United Kingdom6.9%

See Single barrel whiskey audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Single barrel whiskey have in United States?

Single barrel whiskey has an estimated audience of 697,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Single barrel whiskey fans?

25.6% of Single barrel whiskey fans are female, 74.4% are male, with an average age of 41.2 years.

Which brands do Single barrel whiskey fans like most?

Single barrel whiskey fans show strongest brand affinity for Elsword (26.19×), Alaska (1.89×), and Stamp collecting (5.03×) over the country average.

Where do Single barrel whiskey fans live in United States?

Single barrel whiskey fans in United States are most concentrated in California (reach 41,997), Texas (reach 40,211), and Florida (reach 24,440). These three regions account for the largest share of the active audience.

What other brands do Single barrel whiskey fans also like?

Beyond Single barrel whiskey itself, the audience over-indexes on Alaska (1.89×), Stamp collecting (5.03×), Regional styles of Mexican music (2.91×), and St. Ives (12.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Single barrel whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.