Rascasse Audience Intelligence

Single barrel whiskey Audience in United States

A data profile of the people who buy, follow and care about Single barrel whiskey in United States — modelled from more than twelve digital signal sources. Single barrel whiskey has an estimated audience of 697,812 people in United States.

#63among Alcohol in United States#10069among Topic in United States#1654in Food & Beverages

The average Single barrel whiskey fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Straight whiskey, Single malt whisky, Malt whisky, with strongest over-indexing on Straight whiskey (55.15× the country average).

Demographically, the Single barrel whiskey audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Single barrel whiskey fan in United States is more male, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Straight whiskey.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single barrel whiskey profile in United States.

Audience size
698K
in United States
Gender
25.6%♀
74.4% male
Age
41.2
average years
Country rank
#29980
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single barrel whiskey fans

25.6% are female, 74.4% are male, average age 41.2.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Single barrel whiskey audience in United States
MetricValue
Female25.6%
Male74.4%
Average age41.2
Estimated audience size697,812
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Single barrel whiskey audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4924%
50+21%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Single barrel whiskey audience comes from United States.

Worldwide audience distribution share by country for Single barrel whiskey
CountryShare
United States48.8%
Taiwan11.0%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single barrel whiskey audience in United States is strongest.

Fig. 05

Top regions by affinity

Single barrel whiskey fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K1.41×
02Alaska~2K1.21×
03Tennessee~20K1.19×
04North Dakota~2K1.19×
05Vermont~1K1.17×
06South Dakota~2K1.14×
07Connecticut~8K1.11×
08Nebraska~4K1.11×
09Indiana~10K1.10×
10Montana~2K1.10×
11Colorado~10K1.07×
12Ohio~20K1.05×
13Alabama~10K1.05×
14Wisconsin~10K1.04×
15Illinois~20K1.03×
16West Virginia~3K1.03×
17Delaware~2K1.03×
18Missouri~10K1.02×
19Kansas~6K1.02×
20Rhode Island~2K1.02×
21Iowa~6K1.00×
22Maine~2K1.00×
23New Hampshire~3K0.99×
24Mississippi~6K0.98×
25Idaho~3K0.98×
26Hawaii~3K0.98×
27Arkansas~6K0.97×
28Washington, District of Columbia~2K0.97×
29South Carolina~10K0.96×
30Louisiana~9K0.96×
31Oklahoma~7K0.96×
32New Mexico~3K0.96×
33Michigan~20K0.95×
34North Carolina~20K0.94×
35Oregon~7K0.93×
36Nevada~6K0.91×
37Arizona~10K0.90×
38Georgia~20K0.89×
39Virginia~20K0.89×
40Minnesota~9K0.89×
41Maryland~10K0.86×
42Utah~5K0.86×
43Florida~40K0.83×
44Pennsylvania~20K0.83×
45Massachusetts~10K0.82×
46Washington~10K0.81×
47Texas~50K0.79×
48New Jersey~10K0.78×
49California~50K0.71×
50New York~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Single barrel whiskey, United States
0.69×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single barrel whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single barrel whiskey audience
#·InterestCategoryAffinity×
01Straight whiskeyFood & Beverages55.15×
02Single malt whiskyFood & Beverages22.33×
03Single malt scotchFood & Beverages20.89×
04Malt whiskyFood & Beverages18.45×
05Weber GrillsHome & Garden15.66×
06Gin and tonicFood & Beverages14.40×
07Jim BeamFood & Beverages12.50×
08Jack Daniel'sFood & Beverages10.51×
09Irish whiskeyFood & Beverages10.07×
10Liquor storeFood & Beverages9.73×
11White wineFood & Beverages8.48×
12Red wineFood & Beverages6.98×
13High-net-worth individualBusiness & Career6.63×
14Wine tastingFood & Beverages5.09×
15WhiskyFood & Beverages4.81×
16Sustainable energyHome & Garden4.77×
17Renewable energyBusiness & Career4.25×
18Masters TournamentSports4.14×
19FedExBusiness & Career4.02×
20Mortgage loansBusiness & Career2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single barrel whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single barrel whiskey audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.51×
Convenience OrientationPREMIUM2.42×
PatriotismCONSERVATISM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single barrel whiskey audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
MindfulnessBALANCE0.69×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single barrel whiskey have in United States?

Single barrel whiskey has an estimated audience of 697,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Single barrel whiskey fans?

25.6% of Single barrel whiskey fans are female, 74.4% are male, with an average age of 41.2 years.

03

Which brands do Single barrel whiskey fans like most?

Single barrel whiskey fans show strongest brand affinity for Straight whiskey (55.15×), Single malt whisky (22.33×), and Malt whisky (18.45×) over the country average.

04

Where do Single barrel whiskey fans live in United States?

Single barrel whiskey fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Single barrel whiskey fans also like?

Beyond Single barrel whiskey itself, the audience over-indexes on Single malt whisky (22.33×), Malt whisky (18.45×), Irish whiskey (10.07×), and Single malt scotch (20.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Single barrel whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Single barrel whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →