Rascasse Audience Intelligence

Skalp Audience in United States

A data profile of the people who buy, follow and care about Skalp in United States — modelled from more than twelve digital signal sources. Skalp has an estimated audience of 4,797,787 people in United States.

#55among Singer-songwriter in United States#3880among Topic in United States#614in Music & Radio

The average Skalp fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skin care, Walgreens, Hair care, with strongest over-indexing on Skin care (1.95× the country average).

Demographically, the Skalp audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skalp fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Skin care.

Category: Music & Radio · Type: Topic · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skalp profile in United States.

Audience size
4.8M
in United States
Gender
82.0%♀
18.0% male
Age
40.3
average years
Country rank
#6940
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skalp fans

82.0% are female, 18.0% are male, average age 40.3.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for Skalp audience in United States
MetricValue
Female82.0%
Male18.0%
Average age40.3
Estimated audience size4,797,787
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Skalp audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Skalp audience comes from United States.

Worldwide audience distribution share by country for Skalp
CountryShare
United States96.0%
France1.8%
Brazil0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skalp audience in United States is strongest.

Fig. 05

Top regions by affinity

Skalp fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.40×
02Rhode Island~20K1.31×
03Alaska~10K1.27×
04Maine~20K1.22×
05New Hampshire~20K1.17×
06Hawaii~20K1.16×
07Nebraska~30K1.15×
08Washington, District of Columbia~20K1.14×
09New Mexico~30K1.09×
10Mississippi~40K1.08×
11Vermont~9K1.08×
12South Dakota~10K1.06×
13Iowa~40K1.04×
14Arkansas~40K1.04×
15Montana~10K1.04×
16Kansas~40K1.03×
17Delaware~10K1.02×
18Connecticut~50K1.00×
19Utah~40K1.00×
20West Virginia~20K1.00×
21Louisiana~60K0.99×
22Kentucky~60K0.99×
23Oklahoma~50K0.99×
24Idaho~20K0.99×
25Alabama~70K0.97×
26Nevada~50K0.97×
27Oregon~50K0.96×
28Missouri~70K0.94×
29South Carolina~70K0.94×
30Wisconsin~70K0.94×
31Minnesota~60K0.93×
32Indiana~80K0.92×
33Tennessee~90K0.91×
34Maryland~80K0.91×
35Colorado~70K0.91×
36Arizona~90K0.90×
37Massachusetts~80K0.90×
38Michigan~100K0.89×
39Washington~90K0.89×
40Virginia~100K0.88×
41Ohio~100K0.87×
42Georgia~100K0.87×
43North Carolina~100K0.87×
44New Jersey~100K0.87×
45Pennsylvania~100K0.86×
46Illinois~100K0.85×
47New York~200K0.81×
48Florida~300K0.80×
49Texas~300K0.75×
50California~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Skalp, United States
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skalp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skalp audience
#·InterestCategoryAffinity×
01ToothpasteBeauty & Wellness2.85×
02Traditional medicineHealth2.70×
03Teyana TaylorMovies & TV2.61×
04Essential oilHome & Garden2.54×
05SmoothieFood & Beverages2.40×
06Eyelash extensionsBeauty & Wellness2.25×
07Hair careBeauty & Wellness2.13×
08PharmacyBusiness & Career2.00×
09Life insuranceBusiness & Career1.96×
10Skin careBeauty & Wellness1.95×
11Health insuranceBusiness & Career1.85×
12MassageHealth1.83×
13ManicureBeauty & Wellness1.82×
14Discounts and allowancesShopping1.73×
15WalgreensShopping1.72×
16Snack foodFood & Beverages1.59×
17Alternative medicineBusiness & Career1.58×
18ULTA BeautyBeauty & Wellness1.56×
19Credit (finance)Business & Career1.54×
20Charitable organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skalp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skalp audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.73×
Family OrientationCONSERVATISM1.57×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skalp audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.86×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skalp have in United States?

Skalp has an estimated audience of 4,797,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Skalp fans?

82.0% of Skalp fans are female, 18.0% are male, with an average age of 40.3 years.

03

Which brands do Skalp fans like most?

Skalp fans show strongest brand affinity for Skin care (1.95×), Walgreens (1.72×), and Hair care (2.13×) over the country average.

04

Where do Skalp fans live in United States?

Skalp fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Skalp fans also like?

Beyond Skalp itself, the audience over-indexes on Walgreens (1.72×), Hair care (2.13×), Pharmacy (2×), and Essential oil (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Skalp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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