Skalp Audience in United States
Skalp has an estimated audience of 4,797,787 people in United States. 82.0% are female, 18.0% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Tierra Cali, Tierra caliente, Lion of Judah, Cadbury World, E-box.
The average Skalp fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Tierra Cali, Tierra caliente, Lion of Judah, with strongest over-indexing on Tierra Cali (2.12× the country average). Demographically, the Skalp audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Singer-songwriter
Demographics of Skalp fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 40.3 |
| Estimated audience size | 4,797,787 |
Audience persona
The typical Skalp fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Tierra Cali.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 161,375 | 0.31× |
| New York | 118,160 | 0.44× |
| Texas | 111,058 | 0.27× |
| Florida | 83,774 | 0.26× |
| Mississippi | 65,308 | 1.65× |
| Louisiana | 58,067 | 0.94× |
| Arkansas | 58,018 | 1.47× |
| Oklahoma | 56,740 | 1.06× |
| Kentucky | 55,840 | 0.93× |
| Alabama | 54,051 | 0.81× |
| Georgia | 53,599 | 0.36× |
| Tennessee | 51,493 | 0.54× |
| South Carolina | 51,125 | 0.71× |
| Indiana | 49,812 | 0.57× |
| Kansas | 49,799 | 1.32× |
| New Jersey | 48,699 | 0.4× |
| Missouri | 48,242 | 0.62× |
| Illinois | 47,924 | 0.3× |
| Hawaii | 47,561 | 2.31× |
| Iowa | 47,276 | 1.2× |
| North Carolina | 46,318 | 0.32× |
| Ohio | 46,130 | 0.31× |
| Michigan | 45,922 | 0.37× |
| Wisconsin | 45,677 | 0.63× |
| North Dakota | 45,075 | 4.57× |
| New Hampshire | 44,423 | 2.35× |
| Arizona | 43,989 | 0.45× |
| Pennsylvania | 43,796 | 0.27× |
| Nebraska | 43,500 | 1.81× |
| Connecticut | 43,434 | 0.9× |
| New Mexico | 43,273 | 1.8× |
| Nevada | 43,133 | 0.93× |
| Rhode Island | 42,896 | 2.81× |
| Maine | 42,870 | 2.49× |
| Washington | 42,715 | 0.44× |
| Oregon | 42,583 | 0.77× |
| Utah | 42,328 | 0.99× |
| Virginia | 42,055 | 0.36× |
| Maryland | 41,843 | 0.51× |
| Minnesota | 40,811 | 0.59× |
| Massachusetts | 40,392 | 0.43× |
| Colorado | 39,320 | 0.52× |
| Washington, District of Columbia | 27,737 | 1.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tierra Cali | 2.12× | Travel & Leisure |
| Tierra caliente | 2.1× | Travel & Leisure |
| Lion of Judah | 2.25× | |
| Cadbury World | 1.95× | Travel & Leisure |
| E-box | 1.79× | Health |
| Cachorros | 1.68× | Pets & Animals |
| California University of Pennsylvania | 2.55× | Business & Career |
| JC Whitney | 1.59× | Shopping |
| Manizales | 1.93× | Travel & Leisure |
| Cake Craft and Decoration | 1.6× | Food & Beverages |
| The Specials | 1.63× | Music & Radio |
| Jebel Ali Free Zone | 2.77× | Business & Career |
| William Boyd (writer) | 1.74× | Literature |
| Cache Cache | 1.73× | Fashion & Accessoires |
| Cagnes-sur-Mer | 2.32× | Travel & Leisure |
| JBPM | 2.55× | |
| Tigre, Buenos Aires | 1.51× | Travel & Leisure |
| Caccamo | 2.13× | Travel & Leisure |
| Call of Duty: Modern Warfare: Mobilized | 2.13× | Games |
| Le Trio Joubran | 1.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Quality Awareness | PREMIUM | 1.28 |
| Family Orientation | CONSERVATISM | 1.23 |
| Mindfulness | BALANCE | 1.1 |
| Sustainability | BALANCE | 1.08 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.0% |
| France | 1.8% |
| Brazil | 0.8% |
See Skalp audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Skalp have in United States?
Skalp has an estimated audience of 4,797,787 people in United States, concentrated in California and New York.
What is the gender split and age of Skalp fans?
82.0% of Skalp fans are female, 18.0% are male, with an average age of 40.3 years.
Which brands do Skalp fans like most?
Skalp fans show strongest brand affinity for Tierra Cali (2.12×), Tierra caliente (2.1×), and Lion of Judah (2.25×) over the country average.
Where do Skalp fans live in United States?
Skalp fans in United States are most concentrated in California (reach 161,375), New York (reach 118,160), and Texas (reach 111,058). These three regions account for the largest share of the active audience.
What other brands do Skalp fans also like?
Beyond Skalp itself, the audience over-indexes on Tierra caliente (2.1×), Lion of Judah (2.25×), Cadbury World (1.95×), and E-box (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Skalp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.