Rascasse Audience Intelligence

Skillz Target Market in United States

A data profile of the people who buy, follow and care about Skillz in United States — modelled from more than twelve digital signal sources. Skillz has an estimated audience of 865,996 people in United States.

#2664among Brand in United States#536in Games

The average Skillz fan in United States is 32.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include King Bach, Instant messaging, Powerball, with strongest over-indexing on King Bach (32.24× the country average).

Demographically, the Skillz audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Skillz fan in United States is balanced, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for King Bach.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skillz profile in United States.

Audience size
866K
in United States
Gender
54.2%♀
45.8% male
Age
32.9
average years
Country rank
#26043
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Skillz

54.2% are female, 45.8% are male, average age 32.9.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Skillz audience in United States
MetricValue
Female54.2%
Male45.8%
Average age32.9
Estimated audience size865,996
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Skillz audience in United States
Age bracketShare%
16-1930%
20-2930%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Skillz audience comes from United States.

Worldwide audience distribution share by country for Skillz
CountryShare
United States77.0%
United Kingdom3.5%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skillz audience in United States is strongest.

Fig. 05

Top regions by affinity

Skillz customers by region in United States
#RegionReachAffinity×
01Nevada~50K6.19×
02Kentucky~20K2.12×
03Missouri~20K1.50×
04Oklahoma~10K1.38×
05Mississippi~10K1.37×
06Alabama~20K1.32×
07Utah~10K1.28×
08North Dakota~2K1.26×
09West Virginia~5K1.23×
10Colorado~20K1.21×
11California~100K1.14×
12Alaska~2K1.13×
13Nebraska~4K1.03×
14Oregon~10K1.01×
15Kansas~7K1.01×
16New Mexico~4K1.01×
17Texas~70K0.99×
18Washington~20K0.99×
19Iowa~7K0.94×
20Georgia~20K0.93×
21Idaho~4K0.92×
22Rhode Island~3K0.92×
23Indiana~10K0.91×
24Minnesota~10K0.91×
25Vermont~1K0.90×
26Hawaii~3K0.89×
27South Dakota~2K0.88×
28North Carolina~20K0.86×
29Montana~2K0.86×
30Ohio~20K0.85×
31South Carolina~10K0.85×
32Maine~3K0.85×
33Delaware~2K0.85×
34New Hampshire~3K0.83×
35Washington, District of Columbia~2K0.83×
36Arizona~10K0.82×
37Arkansas~6K0.82×
38Michigan~20K0.81×
39Massachusetts~10K0.79×
40New York~40K0.78×
41Pennsylvania~20K0.78×
42Virginia~20K0.78×
43Tennessee~10K0.75×
44Florida~40K0.72×
45Illinois~20K0.72×
46Louisiana~8K0.72×
47Wisconsin~9K0.69×
48Connecticut~6K0.67×
49New Jersey~10K0.65×
50Maryland~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Skillz, United States
0.65×1.00×6.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skillz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skillz audience
#·InterestCategoryAffinity×
01King BachMovies & TV32.24×
02TMC (TV channel)Movies & TV18.21×
03China Anne McClainMovies & TV13.41×
04Film scoreMusic & Radio4.40×
05Teyana TaylorMovies & TV3.70×
06City BankBusiness & Career3.08×
07British hip hopMusic & Radio2.80×
08Internet celebrityInternet & Social Media2.61×
09Mega MillionsGames2.45×
10PowerballGames2.23×
11Instant messagingInternet & Social Media2.19×
12YouTube MusicInternet & Social Media2.06×
13GamblingGames1.98×
14Mobile gameGames1.92×
15TattoosFashion & Accessoires1.68×
16HairstyleBeauty & Wellness1.65×
17T-MobileTechnology & Electronics1.64×
18Android (operating system)Technology & Electronics1.63×
19Viral videoInternet & Social Media1.63×
20PoetryLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skillz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skillz audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
Urban LifestyleOPEN1.25×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skillz audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.65×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Skillz's target market in United States?

Skillz's target market in United States covers an estimated 865,996 people, concentrated in California and Texas.

02

What is the gender split and age of Skillz customers?

54.2% of the Skillz audience are female, 45.8% are male, with an average age of 32.9 years.

03

Which brands do Skillz fans like most?

Skillz fans show strongest brand affinity for King Bach (32.24×), Instant messaging (2.19×), and Powerball (2.23×) over the country average.

04

Where do Skillz fans live in United States?

Skillz fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Nevada (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Skillz fans also like?

Beyond Skillz itself, the audience over-indexes on Instant messaging (2.19×), Powerball (2.23×), China Anne McClain (13.41×), and Film score (4.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Skillz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Skillz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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