Skillz Audience in United States

Skillz logo

Skillz has an estimated audience of 862,299 people in United States. 54.2% are female, 45.8% are male, average age 32.9. Top regions: California, Texas, Nevada. Top brand affinities: Google Maps, Indeed.com, Autism Awareness, Capital One, Diabetes mellitus awareness.

The average Skillz fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Google Maps, Indeed.com, Autism Awareness, with strongest over-indexing on Google Maps (10.15× the country average). Demographically, the Skillz audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Hip hop

Demographics of Skillz fans

Demographic split for Skillz audience in United States
MetricValue
Female54.2%
Male45.8%
Average age32.9
Estimated audience size862,299

Audience persona

The typical Skillz fan in United States is balanced, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Skillz in United States
RegionReachAffinity
California127,6811.35×
Texas84,1631.14×
Nevada45,5515.46×
Florida41,1490.7×
New York40,0470.83×
Georgia27,1501.02×
Ohio24,7120.93×
Kentucky24,6002.28×
Missouri22,8071.64×
North Carolina22,7510.88×
Illinois21,6900.76×
Pennsylvania21,1080.73×
Washington19,1251.11×
Colorado17,1411.26×
Virginia16,8480.8×
Alabama16,3441.36×
Michigan15,3660.68×
Massachusetts14,8180.87×
Indiana13,7630.87×
New Jersey13,7120.63×
Oklahoma12,9771.36×
Tennessee12,9630.75×
Arizona12,8960.73×
Minnesota11,9020.96×
Utah11,7601.52×
Oregon11,1771.13×
South Carolina9,1820.71×
Wisconsin8,2730.64×
Maryland8,0290.54×
Mississippi8,0201.13×
Kansas6,7270.99×
Iowa6,5310.92×
Louisiana5,5260.5×
Arkansas5,4320.76×
West Virginia4,5521.13×
Connecticut3,7340.43×
New Mexico3,6530.84×
Nebraska3,5390.82×
Idaho3,1330.72×
Hawaii3,0660.83×
North Dakota2,9061.64×
Rhode Island2,6340.96×
Maine2,1060.68×
Alaska1,9821.07×
New Hampshire1,9770.58×
Washington, District of Columbia1,8310.71×
Montana1,0080.42×
South Dakota9950.5×
Delaware9430.4×
Wyoming9370.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skillz audience
BrandAffinityCategory
Google Maps10.15×Internet & Social Media
Indeed.com9.63×Business & Career
Autism Awareness19.03×Health
Capital One7.86×Business & Career
Diabetes mellitus awareness12.48×Health
ICloud16.44×Technology & Electronics
Enterprise Rent-A-Car10.61×Cars & Mobility
Apple Store12.82×Shopping
Aaliyah27.38×Music & Radio
Microblogging12.67×Technology & Electronics
Circle K9.76×Shopping
Singer-songwriter5.51×Music & Radio
DeviantArt9.66×Internet & Social Media
Anna Kendrick17.24×Movies & TV
Khan Academy10.53×Business & Career
Google News7.31×News
The Smiths19.85×Music & Radio
Beetlejuice5.88×Movies & TV
Camila Cabello22.21×Music & Radio
Hair Cuttery19.37×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skillz audience
TraitClusterScore
ExtroversionTHRILL1.7
Early Adopter MentalityPOWER1.03
Social Media UsageJOY1
Price SensitivityPREMIUM0.99
Urban LifestyleOPEN0.96
LGBTQ+ IdentityOPEN0.92

Worldwide distribution

Worldwide audience distribution share by country for Skillz
CountryShare
United States77.0%
United Kingdom3.5%
Canada2.7%

See Skillz audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Skillz have in United States?

Skillz has an estimated audience of 862,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Skillz fans?

54.2% of Skillz fans are female, 45.8% are male, with an average age of 32.9 years.

Which brands do Skillz fans like most?

Skillz fans show strongest brand affinity for Google Maps (10.15×), Indeed.com (9.63×), and Autism Awareness (19.03×) over the country average.

Where do Skillz fans live in United States?

Skillz fans in United States are most concentrated in California (reach 127,681), Texas (reach 84,163), and Nevada (reach 45,551). These three regions account for the largest share of the active audience.

What other brands do Skillz fans also like?

Beyond Skillz itself, the audience over-indexes on Indeed.com (9.63×), Autism Awareness (19.03×), Capital One (7.86×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skillz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.