Skillz Audience in United States
Skillz has an estimated audience of 862,299 people in United States. 54.2% are female, 45.8% are male, average age 32.9. Top regions: California, Texas, Nevada. Top brand affinities: Historic site, Harlow, Goop, Vocal harmony, Grinch.
The average Skillz fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Historic site, Harlow, Goop, with strongest over-indexing on Historic site (10.76× the country average). Demographically, the Skillz audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Hip hop
Demographics of Skillz fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 32.9 |
| Estimated audience size | 862,299 |
Audience persona
The typical Skillz fan in United States is balanced, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 127,681 | 1.35× |
| Texas | 84,163 | 1.14× |
| Nevada | 45,551 | 5.46× |
| Florida | 41,149 | 0.7× |
| New York | 40,047 | 0.83× |
| Georgia | 27,150 | 1.02× |
| Ohio | 24,712 | 0.93× |
| Kentucky | 24,600 | 2.28× |
| Missouri | 22,807 | 1.64× |
| North Carolina | 22,751 | 0.88× |
| Illinois | 21,690 | 0.76× |
| Pennsylvania | 21,108 | 0.73× |
| Washington | 19,125 | 1.11× |
| Colorado | 17,141 | 1.26× |
| Virginia | 16,848 | 0.8× |
| Alabama | 16,344 | 1.36× |
| Michigan | 15,366 | 0.68× |
| Massachusetts | 14,818 | 0.87× |
| Indiana | 13,763 | 0.87× |
| New Jersey | 13,712 | 0.63× |
| Oklahoma | 12,977 | 1.36× |
| Tennessee | 12,963 | 0.75× |
| Arizona | 12,896 | 0.73× |
| Minnesota | 11,902 | 0.96× |
| Utah | 11,760 | 1.52× |
| Oregon | 11,177 | 1.13× |
| South Carolina | 9,182 | 0.71× |
| Wisconsin | 8,273 | 0.64× |
| Maryland | 8,029 | 0.54× |
| Mississippi | 8,020 | 1.13× |
| Kansas | 6,727 | 0.99× |
| Iowa | 6,531 | 0.92× |
| Louisiana | 5,526 | 0.5× |
| Arkansas | 5,432 | 0.76× |
| West Virginia | 4,552 | 1.13× |
| Connecticut | 3,734 | 0.43× |
| New Mexico | 3,653 | 0.84× |
| Nebraska | 3,539 | 0.82× |
| Idaho | 3,133 | 0.72× |
| Hawaii | 3,066 | 0.83× |
| North Dakota | 2,906 | 1.64× |
| Rhode Island | 2,634 | 0.96× |
| Maine | 2,106 | 0.68× |
| Alaska | 1,982 | 1.07× |
| New Hampshire | 1,977 | 0.58× |
| Washington, District of Columbia | 1,831 | 0.71× |
| Montana | 1,008 | 0.42× |
| South Dakota | 995 | 0.5× |
| Delaware | 943 | 0.4× |
| Wyoming | 937 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 10.76× | Arts & Culture |
| Harlow | 27.38× | Travel & Leisure |
| Goop | 9.35× | Internet & Social Media |
| Vocal harmony | 6.94× | Music & Radio |
| Grinch | 5.78× | Movies & TV |
| Fairy godmother | 10.18× | Literature |
| Mathcore | 10.57× | Music & Radio |
| TV Fanatic | 13.8× | Movies & TV |
| No Escape (1994 film) | 14.27× | Movies & TV |
| Governor of Michigan | 9.13× | Politics & Society |
| Combat sport | 1.74× | Sports |
| Hipster | 9.2× | Politics & Society |
| Hibachi | 7.38× | Food & Beverages |
| Google Photos | 2.15× | Technology & Electronics |
| Hog Hunting | 2.54× | Sports |
| Wok | 4.85× | Food & Beverages |
| Hardik Pandya | 10.91× | Sports |
| Grace Slick | 6.31× | Music & Radio |
| Guitarist (magazine) | 7.94× | Music & Radio |
| La Jolla | 6.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.7 |
| Early Adopter Mentality | POWER | 1.03 |
| Social Media Usage | JOY | 1 |
| Price Sensitivity | PREMIUM | 0.99 |
| Urban Lifestyle | OPEN | 0.96 |
| LGBTQ+ Identity | OPEN | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.0% |
| United Kingdom | 3.5% |
| Canada | 2.7% |
See Skillz audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Skillz have in United States?
Skillz has an estimated audience of 862,299 people in United States, concentrated in California and Texas.
What is the gender split and age of Skillz fans?
54.2% of Skillz fans are female, 45.8% are male, with an average age of 32.9 years.
Which brands do Skillz fans like most?
Skillz fans show strongest brand affinity for Historic site (10.76×), Harlow (27.38×), and Goop (9.35×) over the country average.
Where do Skillz fans live in United States?
Skillz fans in United States are most concentrated in California (reach 127,681), Texas (reach 84,163), and Nevada (reach 45,551). These three regions account for the largest share of the active audience.
What other brands do Skillz fans also like?
Beyond Skillz itself, the audience over-indexes on Harlow (27.38×), Goop (9.35×), Vocal harmony (6.94×), and Grinch (5.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Skillz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.