Smithsonian (magazine) Audience in United States

Smithsonian (magazine) logo

Smithsonian (magazine) has an estimated audience of 3,157,167 people in United States. 44.4% are female, 55.6% are male, average age 46.5. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Hibachi, Israel, Wok, Goop, Vocal harmony.

The average Smithsonian (magazine) fan in United States is 46.5 years old, more male, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Hibachi, Israel, Wok, with strongest over-indexing on Hibachi (26.12× the country average). Demographically, the Smithsonian (magazine) audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Website / Newspaper / Magazine

Demographics of Smithsonian (magazine) fans

Demographic split for Smithsonian (magazine) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age46.5
Estimated audience size3,157,167

Audience persona

The typical Smithsonian (magazine) fan in United States is more male, around 46.5 years old, with strong Sustainability tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Smithsonian (magazine) in United States
RegionReachAffinity
Washington, District of Columbia228,37424.07×
Virginia218,5242.84×
Maryland149,4412.75×
California139,6820.4×
Texas103,6500.38×
New York98,9630.56×
Florida90,8320.42×
Pennsylvania69,0010.65×
North Carolina53,1520.56×
Illinois44,0270.42×
Georgia43,3250.45×
Ohio41,9300.43×
New Jersey35,7290.44×
Massachusetts35,0320.56×
Michigan34,2620.42×
Washington31,6580.5×
Tennessee27,3030.43×
Colorado22,9330.46×
Indiana22,7520.39×
Arizona22,3910.35×
Missouri22,2540.44×
South Carolina20,8730.44×
Wisconsin19,6870.41×
Minnesota19,5990.43×
Oregon17,3850.48×
Kentucky17,0240.43×
Alabama16,2130.37×
Louisiana14,7780.36×
Connecticut14,7230.46×
Oklahoma13,7740.39×
Utah13,3220.47×
Nevada11,0100.36×
Arkansas10,6350.41×
Iowa10,4740.4×
Kansas10,4300.42×
West Virginia9,0250.61×
Mississippi8,0140.31×
New Mexico7,1950.45×
Delaware6,7220.77×
Maine6,2830.56×
Idaho6,2220.39×
Nebraska6,0300.38×
New Hampshire5,5180.44×
Hawaii5,3500.39×
Rhode Island4,5810.46×
Montana3,9260.45×
Vermont2,9560.53×
Alaska2,7920.41×
North Dakota2,3730.37×
South Dakota2,3670.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smithsonian (magazine) audience
BrandAffinityCategory
Hibachi26.12×Food & Beverages
Israel5.08×Travel & Leisure
Wok13.17×Food & Beverages
Goop9.05×Internet & Social Media
Vocal harmony7.44×Music & Radio
Governor of Michigan11.37×Politics & Society
Grinch6.16×Movies & TV
Grace Slick13.3×Music & Radio
Google Home9.49×Technology & Electronics
headspace13.52×Health
Cherish (group)13.97×Music & Radio
Ira Glass20.81×Music & Radio
Goma20.06×Travel & Leisure
Urban Outfitters2.08×Shopping
Cryptic crossword16.26×Technology & Electronics
Jeep Wagoneer5.93×Cars & Mobility
El Paso County, Colorado11.9×Travel & Leisure
Glossier4.85×Beauty & Wellness
Guitarist (magazine)10.38×Music & Radio
Hitchcock (film)12.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smithsonian (magazine) audience
TraitClusterScore
SustainabilityBALANCE2.04
PatriotismCONSERVATISM1.73
Early Adopter MentalityPOWER1.58
TravellingTHRILL1.54
IndividualismJOY1.48
TraditionCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Smithsonian (magazine)
CountryShare
United States63.1%
United Kingdom4.8%
Canada3.9%

See Smithsonian (magazine) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Smithsonian (magazine) have in United States?

Smithsonian (magazine) has an estimated audience of 3,157,167 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of Smithsonian (magazine) fans?

44.4% of Smithsonian (magazine) fans are female, 55.6% are male, with an average age of 46.5 years.

Which brands do Smithsonian (magazine) fans like most?

Smithsonian (magazine) fans show strongest brand affinity for Hibachi (26.12×), Israel (5.08×), and Wok (13.17×) over the country average.

Where do Smithsonian (magazine) fans live in United States?

Smithsonian (magazine) fans in United States are most concentrated in Washington, District of Columbia (reach 228,374), Virginia (reach 218,524), and Maryland (reach 149,441). These three regions account for the largest share of the active audience.

What other brands do Smithsonian (magazine) fans also like?

Beyond Smithsonian (magazine) itself, the audience over-indexes on Israel (5.08×), Wok (13.17×), Goop (9.05×), and Vocal harmony (7.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smithsonian (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.