Rascasse Audience Intelligence

Solanum Audience in United States

A data profile of the people who buy, follow and care about Solanum in United States — modelled from more than twelve digital signal sources. Solanum has an estimated audience of 836,851 people in United States.

#11among Plant in United States#9345among Topic in United States#1208in Home & Garden

The average Solanum fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Mineral water, with strongest over-indexing on Microwave oven (6.63× the country average).

Demographically, the Solanum audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Solanum fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Microwave oven.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solanum profile in United States.

Audience size
837K
in United States
Gender
83.7%♀
16.3% male
Age
43.2
average years
Country rank
#26644
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solanum fans

83.7% are female, 16.3% are male, average age 43.2.

Fig. 02

Gender split

83.7%
Female
16.3%
Male
Demographic split for Solanum audience in United States
MetricValue
Female83.7%
Male16.3%
Average age43.2
Estimated audience size836,851
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Solanum audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3920%
40-4931%
50+25%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Solanum audience comes from United States.

Worldwide audience distribution share by country for Solanum
CountryShare
United States44.8%
Italy7.5%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solanum audience in United States is strongest.

Fig. 05

Top regions by affinity

Solanum fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.52×
02Washington~20K1.42×
03Maryland~20K1.19×
04Vermont~2K1.18×
05Montana~3K1.13×
06California~100K1.12×
07Wisconsin~10K1.11×
08Idaho~5K1.10×
09Maine~3K1.10×
10Oklahoma~10K1.09×
11Utah~8K1.09×
12New Hampshire~3K1.05×
13South Dakota~2K1.04×
14Alaska~2K1.04×
15Michigan~20K1.02×
16New Mexico~4K1.01×
17North Dakota~2K1.01×
18Rhode Island~3K1.00×
19Arizona~20K0.99×
20Massachusetts~20K0.99×
21Minnesota~10K0.99×
22Iowa~7K0.99×
23Kansas~7K0.99×
24West Virginia~4K0.99×
25Missouri~10K0.98×
26Hawaii~4K0.98×
27Ohio~20K0.97×
28Pennsylvania~30K0.96×
29Virginia~20K0.96×
30Kentucky~10K0.96×
31Connecticut~8K0.96×
32Arkansas~7K0.96×
33Nebraska~4K0.96×
34North Carolina~20K0.95×
35Indiana~10K0.94×
36Colorado~10K0.93×
37Delaware~2K0.93×
38Tennessee~20K0.92×
39Washington, District of Columbia~2K0.91×
40Alabama~10K0.89×
41Texas~60K0.88×
42Illinois~20K0.88×
43Louisiana~9K0.88×
44Mississippi~6K0.88×
45Nevada~7K0.85×
46New York~40K0.84×
47Georgia~20K0.84×
48South Carolina~10K0.84×
49Florida~50K0.81×
50New Jersey~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Solanum, United States
0.79×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solanum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solanum audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages8.86×
02Microwave ovenHome & Garden6.63×
03Non-alcoholic beverageFood & Beverages5.18×
04Mineral waterFood & Beverages5.03×
05HypermarketShopping4.15×
06CappuccinoFood & Beverages3.95×
07FertilizerHome & Garden3.87×
08Potato chipFood & Beverages3.32×
09Convenience storeFood & Beverages2.97×
10Britney SpearsMusic & Radio2.91×
11Rail transportTravel & Leisure2.76×
12QVCMovies & TV2.75×
13Fast casual restaurantsFood & Beverages2.53×
14Discount storesShopping2.41×
15Pizza HutFood & Beverages2.06×
16Charitable organizationPolitics & Society2.04×
17United Parcel ServiceBusiness & Career2.03×
18Organic foodFood & Beverages1.89×
19IKEAHome & Garden1.59×
20SubwayFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solanum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solanum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.42×
Community OrientationOPEN2.04×
Career OrientationPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solanum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Need for SecurityCONSERVATISM0.79×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solanum have in United States?

Solanum has an estimated audience of 836,851 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Solanum fans?

83.7% of Solanum fans are female, 16.3% are male, with an average age of 43.2 years.

03

Which brands do Solanum fans like most?

Solanum fans show strongest brand affinity for Microwave oven (6.63×), Non-alcoholic beverage (5.18×), and Mineral water (5.03×) over the country average.

04

Where do Solanum fans live in United States?

Solanum fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Solanum fans also like?

Beyond Solanum itself, the audience over-indexes on Non-alcoholic beverage (5.18×), Mineral water (5.03×), Hypermarket (4.15×), and Baking powder (8.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Solanum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Solanum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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