Soup Audience in United States
Soup has an estimated audience of 3,896,473 people in United States. 54.1% are female, 45.9% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Staples (Canada).
The average Soup fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (25.93× the country average). Demographically, the Soup audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Soup fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.5 |
| Estimated audience size | 3,896,473 |
Audience persona
The typical Soup fan in United States is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 601,863 | 1.4× |
| Texas | 393,139 | 1.17× |
| New York | 305,439 | 1.4× |
| Florida | 242,938 | 0.92× |
| Illinois | 149,075 | 1.15× |
| Pennsylvania | 126,308 | 0.96× |
| Ohio | 117,107 | 0.98× |
| Michigan | 111,255 | 1.09× |
| North Carolina | 111,071 | 0.95× |
| Georgia | 109,944 | 0.92× |
| Washington | 100,584 | 1.29× |
| Virginia | 93,170 | 0.98× |
| New Jersey | 90,831 | 0.92× |
| Arizona | 88,122 | 1.11× |
| Colorado | 76,537 | 1.25× |
| Tennessee | 73,174 | 0.94× |
| Massachusetts | 68,560 | 0.89× |
| Indiana | 68,328 | 0.96× |
| Wisconsin | 62,656 | 1.07× |
| Missouri | 59,032 | 0.94× |
| Maryland | 58,429 | 0.87× |
| Oregon | 56,520 | 1.27× |
| Minnesota | 53,665 | 0.96× |
| South Carolina | 49,317 | 0.84× |
| Nevada | 48,099 | 1.28× |
| Oklahoma | 46,614 | 1.08× |
| Louisiana | 46,272 | 0.92× |
| Utah | 45,844 | 1.31× |
| Alabama | 42,672 | 0.78× |
| Kentucky | 40,365 | 0.83× |
| Kansas | 34,769 | 1.13× |
| Connecticut | 34,290 | 0.88× |
| Arkansas | 29,286 | 0.91× |
| Iowa | 27,269 | 0.85× |
| Mississippi | 25,022 | 0.78× |
| New Mexico | 22,099 | 1.13× |
| Idaho | 21,925 | 1.12× |
| Nebraska | 19,146 | 0.98× |
| Hawaii | 17,601 | 1.05× |
| Washington, District of Columbia | 13,180 | 1.13× |
| West Virginia | 13,075 | 0.72× |
| New Hampshire | 12,395 | 0.81× |
| Rhode Island | 12,054 | 0.97× |
| Montana | 11,583 | 1.07× |
| Maine | 11,010 | 0.79× |
| Alaska | 8,415 | 1.01× |
| South Dakota | 7,835 | 0.87× |
| Delaware | 7,620 | 0.71× |
| North Dakota | 7,317 | 0.91× |
| Vermont | 6,037 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.93× | Cars & Mobility |
| Honda HR-V | 17.05× | Cars & Mobility |
| MSN | 2.39× | News |
| Pre-school playgroup | 18.73× | Kids & Family |
| Staples (Canada) | 2.67× | Business & Career |
| Los Angeles Dodgers | 3.63× | Sports |
| Houston Astros | 4.27× | Sports |
| Hobby Lobby | 1.94× | Home & Garden |
| Concerts | 1.69× | Music & Radio |
| Livemusic | 2.51× | Music & Radio |
| Taco Bell | 1.91× | Food & Beverages |
| Aldi | 1.82× | Shopping |
| Best Buy | 1.78× | Shopping |
| Jeep Grand Cherokee | 4.85× | Cars & Mobility |
| Aubrey Plaza | 5.3× | Movies & TV |
| Jack Black | 5.17× | Movies & TV |
| Great Clips | 2.58× | Beauty & Wellness |
| Bars | 1.55× | Travel & Leisure |
| Non-fiction books | 3.05× | Literature |
| Ben Stiller | 5.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.14 |
| Indulgence | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
| Community Orientation | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.9% |
| United Kingdom | 6.8% |
| Japan | 6.5% |
See Soup audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
Frequently asked questions
How many fans does Soup have in United States?
Soup has an estimated audience of 3,896,473 people in United States, concentrated in California and Texas.
What is the gender split and age of Soup fans?
54.1% of Soup fans are female, 45.9% are male, with an average age of 40.5 years.
Which brands do Soup fans like most?
Soup fans show strongest brand affinity for Kia Sportage (25.93×), Honda HR-V (17.05×), and MSN (2.39×) over the country average.
Where do Soup fans live in United States?
Soup fans in United States are most concentrated in California (reach 601,863), Texas (reach 393,139), and New York (reach 305,439). These three regions account for the largest share of the active audience.
What other brands do Soup fans also like?
Beyond Soup itself, the audience over-indexes on Honda HR-V (17.05×), MSN (2.39×), Pre-school playgroup (18.73×), and Staples (Canada) (2.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.