Sp5der Audience in United States

Sp5der has an estimated audience of 1,420,012 people in United States. 58.6% are female, 41.4% are male, average age 37.2. Top brand affinities: Goop, Governor of Michigan, Historic site, Vocal harmony, Fairy godmother.

Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (10.19× the country average). Demographically, the Sp5der audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Sp5der fans

Demographic split for Sp5der audience in United States
MetricValue
Female58.6%
Male41.4%
Average age37.2
Estimated audience size1,420,012

Audience persona

The typical Sp5der fan in United States is more female, around 37.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sp5der audience
BrandAffinityCategory
Goop10.19×Internet & Social Media
Governor of Michigan12.37×Politics & Society
Historic site6.26×Arts & Culture
Vocal harmony6.63×Music & Radio
Fairy godmother9.87×Literature
Grinch5.25×Movies & TV
Wok7.81×Food & Beverages
Hibachi8.64×Food & Beverages
Google Home6.97×Technology & Electronics
Hipster10.09×Politics & Society
Combat sport1.66×Sports
Cherish (group)11.14×Music & Radio
headspace9.41×Health
Grace Slick8.41×Music & Radio
Elsword15.48×Games
No Escape (1994 film)10.69×Movies & TV
TV Fanatic9.36×Movies & TV
Bank account2.08×Business & Career
Mathcore6.67×Music & Radio
El Paso County, Colorado10.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sp5der audience
TraitClusterScore
Luxury OrientationPREMIUM1.45
LGBTQ+ IdentityOPEN1.42
Design AffinityPREMIUM1.41
Early Adopter MentalityPOWER1.35
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Sp5der
CountryShare
United States60.2%
Japan9.3%
Canada6.4%

See Sp5der audiences in other countries

More Luxury fashion audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sp5der. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.