Rascasse Audience Intelligence

Sp5der Target Market in United States

A data profile of the people who buy, follow and care about Sp5der in United States — modelled from more than twelve digital signal sources. Sp5der has an estimated audience of 1,325,960 people in United States.

#48among Luxury fashion in United States#1988among Brand in United States#829in Fashion & Accessoires

The average Sp5der fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Luxury goods, Streetwear, Sneaker collecting, with strongest over-indexing on Luxury goods (1.88× the country average).

Demographically, the Sp5der audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sp5der fan in United States is more female, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Luxury goods.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sp5der profile in United States.

Audience size
1.3M
in United States
Gender
56.5%♀
43.5% male
Age
34.3
average years
Country rank
#19431
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sp5der

56.5% are female, 43.5% are male, average age 34.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Sp5der audience in United States
MetricValue
Female56.5%
Male43.5%
Average age34.3
Estimated audience size1,325,960
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Sp5der audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

60.7%

of the worldwide Sp5der audience comes from United States.

Worldwide audience distribution share by country for Sp5der
CountryShare
United States60.7%
Japan10.0%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sp5der audience in United States is strongest.

Fig. 05

Top regions by affinity

Sp5der customers by region in United States
#RegionReachAffinity×
01New York~100K1.88×
02Georgia~80K1.80×
03New Jersey~50K1.55×
04Delaware~6K1.54×
05Illinois~70K1.49×
06Connecticut~20K1.47×
07California~200K1.42×
08Massachusetts~40K1.34×
09Rhode Island~6K1.34×
10Virginia~40K1.29×
11Pennsylvania~60K1.28×
12Maryland~30K1.26×
13North Carolina~50K1.25×
14Nevada~20K1.17×
15Missouri~20K1.13×
16Ohio~50K1.11×
17Indiana~30K1.05×
18Florida~100K1.04×
19South Carolina~20K1.04×
20Texas~100K1.03×
21Michigan~40K1.03×
22Alabama~20K1.01×
23New Mexico~7K1.01×
24Mississippi~10K0.99×
25Washington~30K0.97×
26Kentucky~20K0.97×
27Oregon~20K0.97×
28Nebraska~7K0.96×
29Kansas~10K0.94×
30Minnesota~20K0.93×
31Washington, District of Columbia~4K0.89×
32Arizona~20K0.87×
33South Dakota~3K0.87×
34Arkansas~10K0.86×
35West Virginia~5K0.83×
36Tennessee~20K0.82×
37Louisiana~10K0.79×
38New Hampshire~4K0.79×
39Wisconsin~20K0.78×
40Hawaii~5K0.78×
41Oklahoma~10K0.77×
42Alaska~2K0.77×
43North Dakota~2K0.74×
44Vermont~2K0.74×
45Iowa~8K0.72×
46Colorado~10K0.70×
47Utah~8K0.67×
48Maine~3K0.66×
49Idaho~4K0.65×
50Montana~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Sp5der, United States
0.64×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sp5der audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sp5der audience
#·InterestCategoryAffinity×
01Sneaker collectingFashion & Accessoires2.57×
02BalenciagaFashion & Accessoires2.51×
03Louis VuittonFashion & Accessoires2.25×
04StreetwearFashion & Accessoires2.21×
05GucciFashion & Accessoires2.10×
06Designer clothingFashion & Accessoires2.06×
07Haute coutureFashion & Accessoires1.96×
08Luxury goodsFashion & Accessoires1.88×
09InnovationBusiness & Career1.84×
10SunglassesFashion & Accessoires1.70×
11NikeFashion & Accessoires1.69×
12AdidasFashion & Accessoires1.66×
13TrousersFashion & Accessoires1.62×
14Vintage clothingFashion & Accessoires1.61×
15ULTA BeautyBeauty & Wellness1.56×
16Self-loveHealth1.54×
17Men's clothingFashion & Accessoires1.53×
18Nordstrom rackFashion & Accessoires1.53×
19LeatherFashion & Accessoires1.52×
20Swimming poolSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sp5der audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sp5der audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
Luxury OrientationPREMIUM1.47×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sp5der audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
TraditionCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sp5der's target market in United States?

Sp5der's target market in United States covers an estimated 1,325,960 people, concentrated in California and New York.

02

What is the gender split and age of Sp5der customers?

56.5% of the Sp5der audience are female, 43.5% are male, with an average age of 34.3 years.

03

Which brands do Sp5der fans like most?

Sp5der fans show strongest brand affinity for Luxury goods (1.88×), Streetwear (2.21×), and Sneaker collecting (2.57×) over the country average.

04

Where do Sp5der fans live in United States?

Sp5der fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sp5der fans also like?

Beyond Sp5der itself, the audience over-indexes on Streetwear (2.21×), Sneaker collecting (2.57×), Louis Vuitton (2.25×), and Men's clothing (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Sp5der audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sp5der. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →