Spark (Transformers) Audience in United States

Spark (Transformers) logo

Spark (Transformers) has an estimated audience of 322,145 people in United States. 23.7% are female, 76.3% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Saving, Collectable, WFTS-TV, English literature.

The average Spark (Transformers) fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Saving, Collectable, with strongest over-indexing on Dog breed (1.82× the country average). Demographically, the Spark (Transformers) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Spark (Transformers) fans

Demographic split for Spark (Transformers) audience in United States
MetricValue
Female23.7%
Male76.3%
Average age41.1
Estimated audience size322,145

Audience persona

The typical Spark (Transformers) fan in United States is more male, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Spark (Transformers) in United States
RegionReachAffinity
California34,3300.97×
Texas30,3361.1×
Florida18,6270.85×
Oklahoma14,1583.96×
New York13,3540.74×
Georgia11,6421.17×
Illinois10,5360.98×
Nevada9,8643.17×
Pennsylvania9,8460.91×
Ohio8,7910.89×
North Carolina8,7670.9×
Maryland7,3921.33×
Virginia7,3210.93×
Tennessee6,8951.07×
Michigan6,7410.8×
Louisiana6,5201.57×
Alabama5,9571.32×
New Jersey5,7190.7×
Missouri5,6901.1×
Arizona5,4600.83×
Washington5,4220.84×
South Carolina5,1611.06×
Indiana5,1180.87×
Wisconsin4,6700.96×
Colorado4,3240.85×
Kentucky4,0701.01×
Massachusetts4,0570.64×
Arkansas3,9891.5×
Mississippi3,7841.43×
Minnesota3,3630.73×
Utah3,1171.08×
Oregon2,7410.74×
Kansas2,6031.03×
Iowa2,0820.78×
Connecticut2,0130.62×
West Virginia1,7411.16×
New Mexico1,4440.89×
Idaho1,4100.87×
Nebraska1,3780.85×
Maine8290.72×
New Hampshire7340.58×
Montana7010.78×
Hawaii6770.49×
Washington, District of Columbia6740.7×
Delaware6150.69×
Rhode Island5870.57×
South Dakota5440.73×
North Dakota4710.71×
Wyoming3730.78×
Alaska3530.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spark (Transformers) audience
BrandAffinityCategory
Dog breed1.82×Pets & Animals
Saving3.94×Business & Career
Collectable1.61×Kids & Family
WFTS-TV1.88×Movies & TV
English literature1.92×Literature
Jorja Fox3.6×Movies & TV
Falafel2.26×Food & Beverages
Underarm hair1.7×Beauty & Wellness
Buenavista (Madrid)1.9×Travel & Leisure
Lindsey Shaw1.73×Movies & TV
E-box1.9×Health
Shannon Leto3.38×Movies & TV
Cadbury World1.89×Travel & Leisure
Divergent series1.61×Movies & TV
Gary Clark, Jr.1.77×Music & Radio
Artillery1.57×Music & Radio
iPEC Coaching1.89×Business & Career
Cash Cab (U.S. game show)1.93×Movies & TV
All You Need Is Love2.25×Music & Radio
Nielsen Corporation1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spark (Transformers) audience
TraitClusterScore
ExtroversionTHRILL1.5
Price SensitivityPREMIUM1.31
CreativityOPEN1.25
Risk AppetiteTHRILL1.25
IndulgenceJOY1.22
Healthy LifestyleBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Spark (Transformers)
CountryShare
Japan22.5%
Germany15.5%
Colombia8.5%

See Spark (Transformers) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Spark (Transformers) have in United States?

Spark (Transformers) has an estimated audience of 322,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Spark (Transformers) fans?

23.7% of Spark (Transformers) fans are female, 76.3% are male, with an average age of 41.1 years.

Which brands do Spark (Transformers) fans like most?

Spark (Transformers) fans show strongest brand affinity for Dog breed (1.82×), Saving (3.94×), and Collectable (1.61×) over the country average.

Where do Spark (Transformers) fans live in United States?

Spark (Transformers) fans in United States are most concentrated in California (reach 34,330), Texas (reach 30,336), and Florida (reach 18,627). These three regions account for the largest share of the active audience.

What other brands do Spark (Transformers) fans also like?

Beyond Spark (Transformers) itself, the audience over-indexes on Saving (3.94×), Collectable (1.61×), WFTS-TV (1.88×), and English literature (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spark (Transformers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.