Rascasse Audience Intelligence

Spark (Transformers) Audience in United States

A data profile of the people who buy, follow and care about Spark (Transformers) in United States — modelled from more than twelve digital signal sources. Spark (Transformers) has an estimated audience of 323,976 people in United States.

#385among Fictional Character in United States#8444in Movies & TV

The average Spark (Transformers) fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Oklahoma.

Top brand affinities include Gluten-free diet, Beauty salons, Cooking, with strongest over-indexing on Gluten-free diet (5.52× the country average).

Demographically, the Spark (Transformers) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spark (Transformers) fan in United States is more male, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Gluten-free diet.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spark (Transformers) profile in United States.

Audience size
324K
in United States
Gender
23.7%♀
76.3% male
Age
41.1
average years
Country rank
#46441
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spark (Transformers) fans

23.7% are female, 76.3% are male, average age 41.1.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for Spark (Transformers) audience in United States
MetricValue
Female23.7%
Male76.3%
Average age41.1
Estimated audience size323,976
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Spark (Transformers) audience in United States
Age bracketShare%
16-199%
20-2917%
30-3933%
40-4927%
50+14%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Spark (Transformers) audience comes from United States.

Worldwide audience distribution share by country for Spark (Transformers)
CountryShare
Japan22.4%
Germany15.3%
Colombia9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spark (Transformers) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spark (Transformers) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K5.18×
02Nevada~10K3.79×
03Mississippi~4K1.62×
04Louisiana~6K1.54×
05Arkansas~4K1.53×
06Alabama~6K1.33×
07Maryland~7K1.30×
08Utah~4K1.24×
09West Virginia~2K1.21×
10Kentucky~4K1.10×
11Georgia~10K1.09×
12Tennessee~7K1.09×
13South Carolina~5K1.07×
14Texas~30K1.00×
15Missouri~5K0.98×
16Kansas~2K0.97×
17Illinois~9K0.88×
18Wisconsin~4K0.88×
19New Mexico~1K0.88×
20Virginia~7K0.86×
21California~30K0.84×
22Pennsylvania~9K0.84×
23North Carolina~8K0.84×
24South Dakota<1K0.84×
25Iowa~2K0.82×
26Nebraska~1K0.82×
27Florida~20K0.81×
28Ohio~8K0.81×
29Indiana~5K0.81×
30Wyoming<1K0.81×
31Montana<1K0.77×
32Colorado~4K0.76×
33Idaho~1K0.76×
34North Dakota<1K0.75×
35Minnesota~3K0.74×
36Michigan~6K0.73×
37Arizona~5K0.73×
38Washington~4K0.70×
39Maine<1K0.70×
40Oregon~3K0.68×
41Delaware<1K0.65×
42Alaska<1K0.64×
43Rhode Island<1K0.62×
44New York~10K0.61×
45New Jersey~5K0.61×
46New Hampshire<1K0.59×
47Washington, District of Columbia<1K0.59×
48Connecticut~2K0.58×
49Massachusetts~3K0.55×
50Hawaii<1K0.54×
Fig. 06

Affinity by region

Affinity by region — Spark (Transformers), United States
0.54×1.00×5.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spark (Transformers) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spark (Transformers) audience
#·InterestCategoryAffinity×
01Gluten-free dietFood & Beverages5.52×
02EtsyFashion & Accessoires3.03×
03VeganismFood & Beverages2.58×
04IKEAHome & Garden2.52×
05Beauty salonsBeauty & Wellness2.47×
06Horror moviesMovies & TV2.42×
07CoffeeFood & Beverages2.09×
08WineFood & Beverages2.09×
09CouponsShopping2.07×
10WalmartShopping2.00×
11BeerFood & Beverages1.94×
12RecipesFood & Beverages1.90×
13Alcoholic beveragesFood & Beverages1.89×
14FurnitureHome & Garden1.87×
15PinterestInternet & Social Media1.82×
16CookingFood & Beverages1.78×
17MedicineBusiness & Career1.78×
18Home improvementHome & Garden1.72×
19XInternet & Social Media1.69×
20Donald TrumpPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spark (Transformers) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spark (Transformers) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.46×
TraditionCONSERVATISM1.77×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spark (Transformers) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.38×
TravellingTHRILL0.55×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spark (Transformers) have in United States?

Spark (Transformers) has an estimated audience of 323,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spark (Transformers) fans?

23.7% of Spark (Transformers) fans are female, 76.3% are male, with an average age of 41.1 years.

03

Which brands do Spark (Transformers) fans like most?

Spark (Transformers) fans show strongest brand affinity for Gluten-free diet (5.52×), Beauty salons (2.47×), and Cooking (1.78×) over the country average.

04

Where do Spark (Transformers) fans live in United States?

Spark (Transformers) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Oklahoma (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spark (Transformers) fans also like?

Beyond Spark (Transformers) itself, the audience over-indexes on Beauty salons (2.47×), Cooking (1.78×), Etsy (3.03×), and Veganism (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Spark (Transformers) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spark (Transformers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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