Rascasse Audience Intelligence

Spinach Audience in United States

A data profile of the people who buy, follow and care about Spinach in United States — modelled from more than twelve digital signal sources. Spinach has an estimated audience of 2,776,927 people in United States.

#23among Vegetable in United States#5321among Topic in United States#681in Food & Beverages

The average Spinach fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Breakfast, Organic food, Trader Joe's, with strongest over-indexing on Breakfast (2.31× the country average).

Demographically, the Spinach audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spinach fan in United States is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Breakfast.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spinach profile in United States.

Audience size
2.8M
in United States
Gender
70.1%♀
29.9% male
Age
43.6
average years
Country rank
#10950
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spinach fans

70.1% are female, 29.9% are male, average age 43.6.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Spinach audience in United States
MetricValue
Female70.1%
Male29.9%
Average age43.6
Estimated audience size2,776,927
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Spinach audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Spinach audience comes from United States.

Worldwide audience distribution share by country for Spinach
CountryShare
United States25.3%
Taiwan5.0%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spinach audience in United States is strongest.

Fig. 05

Top regions by affinity

Spinach fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.29×
02New York~200K1.28×
03California~400K1.20×
04Maryland~60K1.17×
05Georgia~100K1.15×
06Texas~300K1.14×
07New Jersey~80K1.12×
08Washington~60K1.11×
09Virginia~70K1.09×
10Massachusetts~60K1.09×
11Louisiana~40K1.09×
12North Carolina~90K1.08×
13Connecticut~30K1.07×
14Pennsylvania~100K1.05×
15Arkansas~20K1.04×
16Mississippi~20K1.04×
17Illinois~100K1.03×
18Delaware~8K1.03×
19Florida~200K1.02×
20Minnesota~40K1.02×
21Kansas~20K1.02×
22Oregon~30K1.01×
23New Mexico~10K1.01×
24Alaska~6K1.01×
25Arizona~60K1.00×
26Indiana~50K1.00×
27Alabama~40K1.00×
28Michigan~70K0.99×
29Oklahoma~30K0.99×
30Nevada~30K0.98×
31Kentucky~30K0.97×
32Nebraska~10K0.97×
33Ohio~80K0.96×
34Missouri~40K0.96×
35North Dakota~5K0.96×
36South Carolina~40K0.95×
37Washington, District of Columbia~8K0.95×
38Iowa~20K0.94×
39Rhode Island~8K0.94×
40Tennessee~50K0.92×
41Idaho~10K0.92×
42South Dakota~6K0.92×
43Maine~9K0.91×
44New Hampshire~10K0.90×
45Wisconsin~40K0.89×
46Utah~20K0.88×
47Vermont~4K0.88×
48West Virginia~10K0.84×
49Colorado~40K0.83×
50Montana~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Spinach, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spinach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spinach audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages6.38×
02Paleolithic dietHealth3.50×
03CholesterolFood & Beverages3.00×
04SmoothieFood & Beverages2.81×
05Non-alcoholic beverageFood & Beverages2.75×
06Microwave ovenHome & Garden2.73×
07BreakfastFood & Beverages2.31×
08Organic foodFood & Beverages2.06×
09Trader Joe'sShopping1.92×
10GeneticsKids & Family1.90×
11Panda ExpressFood & Beverages1.89×
12LunchFood & Beverages1.79×
13Discount storesShopping1.78×
14Snack foodFood & Beverages1.73×
15DinnerFood & Beverages1.67×
16CocktailFood & Beverages1.58×
17GrillingFood & Beverages1.57×
18Pizza HutFood & Beverages1.54×
19KrogerFood & Beverages1.54×
20Texas RoadhouseFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spinach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spinach audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Family OrientationCONSERVATISM1.40×
SustainabilityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spinach audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
ExtroversionTHRILL0.79×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spinach have in United States?

Spinach has an estimated audience of 2,776,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spinach fans?

70.1% of Spinach fans are female, 29.9% are male, with an average age of 43.6 years.

03

Which brands do Spinach fans like most?

Spinach fans show strongest brand affinity for Breakfast (2.31×), Organic food (2.06×), and Trader Joe's (1.92×) over the country average.

04

Where do Spinach fans live in United States?

Spinach fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spinach fans also like?

Beyond Spinach itself, the audience over-indexes on Organic food (2.06×), Trader Joe's (1.92×), Microwave oven (2.73×), and Paleolithic diet (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Spinach audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spinach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →