Standard-definition television Audience in United States
Standard-definition television has an estimated audience of 7,938,556 people in United States. 67.3% are female, 32.7% are male, average age 34.3. Top brand affinities: Litter box, Bank account, 3D printing, Saving, Mothercare.
Top brand affinities include Litter box, Bank account, 3D printing, with strongest over-indexing on Litter box (1.79× the country average). Demographically, the Standard-definition television audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Standard-definition television fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 34.3 |
| Estimated audience size | 7,938,556 |
Audience persona
The typical Standard-definition television fan in United States is more female, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Litter box.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.79× | Pets & Animals |
| Bank account | 2.04× | Business & Career |
| 3D printing | 1.56× | Technology & Electronics |
| Saving | 1.62× | Business & Career |
| Mothercare | 1.69× | Kids & Family |
| Mortgage insurance | 1.77× | Business & Career |
| Cachorro | 2.04× | Pets & Animals |
| Arnold Palmer | 1.79× | Sports |
| Julius Caesar (play) | 1.67× | |
| Graham Greene | 1.54× | Literature |
| Picnic | 1.71× | Kids & Family |
| Commercial mortgage | 1.55× | Business & Career |
| Ellen Burstyn | 2.11× | Movies & TV |
| Tierra Cali | 1.77× | Travel & Leisure |
| Assassin's Creed II | 1.57× | Games |
| Chili con carne | 1.61× | Food & Beverages |
| Dana Carvey | 1.73× | Movies & TV |
| Jabberwocky (band) | 1.77× | Music & Radio |
| E-box | 2.37× | Health |
| Warren Zevon | 1.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.55 |
| Early Adopter Mentality | POWER | 1.32 |
| Design Affinity | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.28 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 24.8% |
| Portugal | 3.3% |
See Standard-definition television audiences in other countries
- Standard-definition television — Germany
- Standard-definition television — United Kingdom
- Standard-definition television — France
- Standard-definition television — Italy
- Standard-definition television — Spain
- Standard-definition television — Brazil
- Standard-definition television — Japan
- Standard-definition television — South Korea
- Standard-definition television — India
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Standard-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.