A data profile of the people who buy, follow and care about Standard-definition television in Brazil — modelled from more than twelve digital signal sources. Standard-definition television has an estimated audience of 6,502,320 people in Brazil.
Standard-definition television has an estimated audience of 6,502,320 people in Brazil. 62.0% are female, 38.0% are male, average age 36.0. Top brand affinities: Instagram, Country music, Rock music, Pop music, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.3× the country average).
Demographically, the Standard-definition television audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Standard-definition television fan in Brazil is more female, around 36.0 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Standard-definition television profile in Brazil.
62.0% are female, 38.0% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 36.0 |
| Estimated audience size | 6,502,320 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Standard-definition television audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.3% |
| Brazil | 24.8% |
| Portugal | 3.3% |
The strongest cross-interests of the Standard-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 2.47× | ||
| 02 | Rock music | Music & Radio | 2.47× | ||
| 03 | Pop music | Music & Radio | 2.47× | ||
| 04 | Internet & Social Media | 2.30× | |||
| 05 | Hip hop music | Music & Radio | 2.30× | ||
| 06 | Shopping malls | Shopping | 1.97× | ||
| 07 | Medicine | Business & Career | 1.97× | ||
| 08 | Jazz music | Music & Radio | 1.97× | ||
| 09 | Soul music | Music & Radio | 1.97× | ||
| 10 | Action movies | Movies & TV | 1.97× | ||
| 11 | Basketball | Sports | 1.81× | ||
| 12 | Heavy metal music | Music & Radio | 1.81× | ||
| 13 | Entrepreneurship | Business & Career | 1.63× | ||
| 14 | Animated movies | Movies & TV | 1.61× | ||
| 15 | Telecommunication | Technology & Electronics | 1.61× | ||
| 16 | Brad Pitt | Movies & TV | 1.57× | ||
| 17 | Fragrances | Beauty & Wellness | 1.56× | ||
| 18 | Microsoft | Technology & Electronics | 1.56× | ||
| 19 | Tablet computers | Technology & Electronics | 1.56× | ||
| 20 | TV reality shows | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.40× | |
| Social Media Usage | JOY | 1.30× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.69× | |
| Pet Ownership | JOY | 0.71× | |
| Extroversion | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Standard-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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