Rascasse Audience Intelligence

Standard-definition television Audience in Germany

A data profile of the people who buy, follow and care about Standard-definition television in Germany — modelled from more than twelve digital signal sources. Standard-definition television has an estimated audience of 394,281 people in Germany.

#5318among Topic in Germany#586in Technology & Electronics

The average Standard-definition television fan in Germany is 33.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Online newspaper, Sandra Bullock, with strongest over-indexing on Robert Redford (5.33× the country average).

Demographically, the Standard-definition television audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Standard-definition television fan in Germany is balanced, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Robert Redford.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Standard-definition television profile in Germany.

Audience size
394K
in Germany
Gender
46.4%♀
53.6% male
Age
33.2
average years
Country rank
#14169
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Standard-definition television fans

46.4% are female, 53.6% are male, average age 33.2.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Standard-definition television audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age33.2
Estimated audience size394,281
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Standard-definition television audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Standard-definition television audience comes from Germany.

Worldwide audience distribution share by country for Standard-definition television
CountryShare
United States30.3%
Brazil24.8%
Portugal3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Standard-definition television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Standard-definition television fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.36×
02Bremen~4K1.25×
03Sachsen-Anhalt~10K1.22×
04Sachsen~20K1.19×
05Thüringen~10K1.17×
06Mecklenburg-Vorpommern~9K1.17×
07Saarland~5K1.13×
08Rheinland-Pfalz~20K0.92×
09Berlin~20K0.92×
10Hessen~30K0.89×
11Nordrhein-Westfalen~80K0.88×
12Schleswig-Holstein~10K0.88×
13Hamburg~8K0.88×
14Niedersachsen~30K0.79×
15Bayern~50K0.75×
16Baden-Württemberg~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Standard-definition television, Germany
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Standard-definition television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Standard-definition television audience
#·InterestCategoryAffinity×
01Robert RedfordMovies & TV5.33×
02Sandra BullockMovies & TV4.81×
03Non-alcoholic beverageFood & Beverages4.44×
04RT (TV network)Movies & TV4.23×
05Tom CruiseMovies & TV4.01×
06Internet celebrityInternet & Social Media3.65×
07CNNMovies & TV3.65×
08Ryan GoslingMovies & TV3.17×
09Public transportCars & Mobility2.55×
10Online newspaperNews2.35×
11Solar energyHome & Garden2.25×
12La LigaSports2.24×
13Pay televisionMovies & TV2.22×
14ReligionBusiness & Career2.06×
15RedditInternet & Social Media1.98×
16FlixBusCars & Mobility1.98×
17PostbankBusiness & Career1.85×
18Efficient energy useTechnology & Electronics1.81×
19TipicoGames1.76×
20EnergyHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Standard-definition television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Standard-definition television audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.27×
SpiritualityBALANCE2.01×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Standard-definition television audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.51×
MindfulnessBALANCE0.57×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Standard-definition television have in Germany?

Standard-definition television has an estimated audience of 394,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Standard-definition television fans?

46.4% of Standard-definition television fans are female, 53.6% are male, with an average age of 33.2 years.

03

Which brands do Standard-definition television fans like most?

Standard-definition television fans show strongest brand affinity for Robert Redford (5.33×), Online newspaper (2.35×), and Sandra Bullock (4.81×) over the country average.

04

Where do Standard-definition television fans live in Germany?

Standard-definition television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Standard-definition television fans also like?

Beyond Standard-definition television itself, the audience over-indexes on Online newspaper (2.35×), Sandra Bullock (4.81×), Tom Cruise (4.01×), and Non-alcoholic beverage (4.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Standard-definition television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Standard-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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