Rascasse Audience Intelligence

Standard Schnauzer Audience in United States

A data profile of the people who buy, follow and care about Standard Schnauzer in United States — modelled from more than twelve digital signal sources. Standard Schnauzer has an estimated audience of 284,923 people in United States.

#83among Dog breed in United States#13694among Topic in United States#683in Pets & Animals

The average Standard Schnauzer fan in United States is 35.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dogo Argentino, QVC, Weather forecasting, with strongest over-indexing on Dogo Argentino (44.93× the country average).

Demographically, the Standard Schnauzer audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Standard Schnauzer fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Dogo Argentino.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Standard Schnauzer profile in United States.

Audience size
285K
in United States
Gender
66.4%♀
33.6% male
Age
35.3
average years
Country rank
#49639
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Standard Schnauzer fans

66.4% are female, 33.6% are male, average age 35.3.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Standard Schnauzer audience in United States
MetricValue
Female66.4%
Male33.6%
Average age35.3
Estimated audience size284,923
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Standard Schnauzer audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3915%
40-4917%
50+16%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Standard Schnauzer audience comes from United States.

Worldwide audience distribution share by country for Standard Schnauzer
CountryShare
United States39.6%
Japan19.4%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Standard Schnauzer audience in United States is strongest.

Fig. 05

Top regions by affinity

Standard Schnauzer fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~5K1.48×
02Louisiana~5K1.34×
03Arkansas~3K1.32×
04Idaho~2K1.30×
05Tennessee~7K1.29×
06Alabama~5K1.29×
07Texas~30K1.28×
08Utah~3K1.24×
09Mississippi~3K1.24×
10Alaska<1K1.17×
11Colorado~5K1.12×
12Kentucky~4K1.12×
13Georgia~10K1.11×
14Wyoming<1K1.11×
15West Virginia~1K1.07×
16North Carolina~9K1.06×
17Arizona~6K1.06×
18Missouri~5K1.06×
19Montana<1K1.06×
20Kansas~2K1.04×
21Nevada~3K1.03×
22Nebraska~1K1.03×
23Virginia~7K1.02×
24South Carolina~4K1.02×
25New Mexico~1K1.02×
26Florida~20K0.99×
27Ohio~9K0.97×
28Washington~6K0.97×
29Iowa~2K0.97×
30Indiana~5K0.96×
31Oregon~3K0.96×
32South Dakota<1K0.91×
33Connecticut~3K0.89×
34Washington, District of Columbia<1K0.88×
35North Dakota<1K0.88×
36Illinois~8K0.87×
37New Hampshire<1K0.87×
38Maine<1K0.87×
39California~30K0.86×
40Delaware<1K0.86×
41Maryland~4K0.85×
42Rhode Island<1K0.85×
43Michigan~6K0.84×
44Minnesota~3K0.84×
45Wisconsin~4K0.83×
46Pennsylvania~8K0.82×
47New Jersey~6K0.77×
48Massachusetts~4K0.73×
49New York~10K0.70×
50Hawaii<1K0.70×
Fig. 06

Affinity by region

Affinity by region — Standard Schnauzer, United States
0.70×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Standard Schnauzer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Standard Schnauzer audience
#·InterestCategoryAffinity×
01Dogo ArgentinoPets & Animals44.93×
02ExxonMobilCars & Mobility9.00×
03QVCMovies & TV8.70×
04Weather forecastingHome & Garden6.49×
05Garden centreHome & Garden5.73×
06Animal testingPolitics & Society4.91×
07FedExBusiness & Career4.14×
08Sustainable energyHome & Garden3.80×
09Renewable energyBusiness & Career3.79×
10Discount storesShopping3.70×
11Microwave ovenHome & Garden3.29×
12Mortgage loansBusiness & Career3.16×
13Veterinary medicineBusiness & Career3.02×
14Shopping mallsShopping2.91×
15PinterestInternet & Social Media2.83×
16Solar energyHome & Garden2.80×
17PetcoShopping2.65×
18FurnitureHome & Garden2.06×
19AirbnbTravel & Leisure2.02×
20McDonald'sFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Standard Schnauzer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Standard Schnauzer audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.31×
Convenience OrientationPREMIUM2.10×
PatriotismCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Standard Schnauzer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Standard Schnauzer have in United States?

Standard Schnauzer has an estimated audience of 284,923 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Standard Schnauzer fans?

66.4% of Standard Schnauzer fans are female, 33.6% are male, with an average age of 35.3 years.

03

Which brands do Standard Schnauzer fans like most?

Standard Schnauzer fans show strongest brand affinity for Dogo Argentino (44.93×), QVC (8.7×), and Weather forecasting (6.49×) over the country average.

04

Where do Standard Schnauzer fans live in United States?

Standard Schnauzer fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Standard Schnauzer fans also like?

Beyond Standard Schnauzer itself, the audience over-indexes on QVC (8.7×), Weather forecasting (6.49×), Pinterest (2.83×), and FedEx (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Standard Schnauzer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard Schnauzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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