Standard Schnauzer Audience in United States

Standard Schnauzer logo

Standard Schnauzer has an estimated audience of 284,923 people in United States. 66.4% are female, 33.6% are male, average age 35.3. Top regions: Texas, California, Florida. Top brand affinities: Pet insurance, Dogo Argentino, Autism Awareness, Diabetes mellitus awareness, Horoscope.

The average Standard Schnauzer fan in United States is 35.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pet insurance, Dogo Argentino, Autism Awareness, with strongest over-indexing on Pet insurance (26.5× the country average). Demographically, the Standard Schnauzer audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Standard Schnauzer fans

Demographic split for Standard Schnauzer audience in United States
MetricValue
Female66.4%
Male33.6%
Average age35.3
Estimated audience size284,923

Audience persona

The typical Standard Schnauzer fan in United States is more female, around 35.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pet insurance.

Top regions in United States

Top regions ranked by reach for Standard Schnauzer in United States
RegionReachAffinity
Texas32,6021.33×
California28,2240.9×
Florida19,9591.03×
New York11,8240.74×
Georgia10,3981.18×
North Carolina9,4901.11×
Ohio8,9391.02×
Illinois8,8080.93×
Pennsylvania7,9300.83×
Tennessee7,7901.36×
Virginia7,2891.05×
Arizona6,3321.09×
Michigan6,2910.84×
New Jersey5,7760.8×
Washington5,4880.96×
Colorado5,3711.2×
Alabama5,3121.33×
Louisiana5,1191.39×
Missouri5,0001.09×
Indiana4,9840.96×
Oklahoma4,9571.57×
South Carolina4,5371.06×
Kentucky4,1351.16×
Maryland4,1120.84×
Massachusetts4,0580.72×
Wisconsin3,5370.83×
Minnesota3,3460.82×
Arkansas3,2141.37×
Oregon3,0940.95×
Utah3,0761.21×
Mississippi2,9821.27×
Nevada2,8351.03×
Connecticut2,5010.88×
Kansas2,3731.06×
Iowa2,1780.93×
Idaho1,8581.3×
Nebraska1,4941.05×
New Mexico1,4781.03×
West Virginia1,4241.07×
New Hampshire8640.77×
Montana8571.08×
Washington, District of Columbia7540.88×
Alaska7481.23×
Maine7410.73×
Rhode Island6390.7×
Delaware5260.67×
Hawaii5000.41×
South Dakota4780.73×
Wyoming4761.13×
North Dakota4120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Standard Schnauzer audience
BrandAffinityCategory
Pet insurance26.5×Pets & Animals
Dogo Argentino51.68×Pets & Animals
Autism Awareness9.26×Health
Diabetes mellitus awareness6.34×Health
Horoscope8.68×Health
Singer-songwriter3.19×Music & Radio
Petco3.96×Shopping
Microblogging6.36×Technology & Electronics
Real property3.14×Home & Garden
MSN2.28×News
Fox News Channel1.64×Movies & TV
Income tax6.65×Business & Career
Hobby Lobby2.13×Home & Garden
ModCloth12.49×Fashion & Accessoires
Texas Roadhouse2.11×Food & Beverages
Whole grain7.74×Food & Beverages
Dollar General2.03×Shopping
Curling10.73×Sports
Staples (Canada)2.69×Business & Career
Livemusic2.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Standard Schnauzer audience
TraitClusterScore
Urban LifestyleOPEN1.48
PatriotismCONSERVATISM1.47
Pet OwnershipJOY1.42
Risk AppetiteTHRILL1.35
Community OrientationOPEN1.33
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Standard Schnauzer
CountryShare
United States39.7%
Japan19.5%
United Kingdom6.5%

See Standard Schnauzer audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Standard Schnauzer have in United States?

Standard Schnauzer has an estimated audience of 284,923 people in United States, concentrated in Texas and California.

What is the gender split and age of Standard Schnauzer fans?

66.4% of Standard Schnauzer fans are female, 33.6% are male, with an average age of 35.3 years.

Which brands do Standard Schnauzer fans like most?

Standard Schnauzer fans show strongest brand affinity for Pet insurance (26.5×), Dogo Argentino (51.68×), and Autism Awareness (9.26×) over the country average.

Where do Standard Schnauzer fans live in United States?

Standard Schnauzer fans in United States are most concentrated in Texas (reach 32,602), California (reach 28,224), and Florida (reach 19,959). These three regions account for the largest share of the active audience.

What other brands do Standard Schnauzer fans also like?

Beyond Standard Schnauzer itself, the audience over-indexes on Dogo Argentino (51.68×), Autism Awareness (9.26×), Diabetes mellitus awareness (6.34×), and Horoscope (8.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard Schnauzer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.