Steamboat Audience in United States

Steamboat logo

Steamboat has an estimated audience of 1,185,245 people in United States. 58.0% are female, 42.0% are male, average age 44.1. Top regions: Colorado, Texas, California. Top brand affinities: Pro-Ject, Urban Outfitters, Israel, Pillow, Historic site.

The average Steamboat fan in United States is 44.1 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Pro-Ject, Urban Outfitters, Israel, with strongest over-indexing on Pro-Ject (4.22× the country average). Demographically, the Steamboat audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Steamboat fans

Demographic split for Steamboat audience in United States
MetricValue
Female58.0%
Male42.0%
Average age44.1
Estimated audience size1,185,245

Audience persona

The typical Steamboat fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Steamboat in United States
RegionReachAffinity
Colorado177,7759.52×
Texas98,4290.97×
California88,0740.68×
Florida56,4620.7×
New York42,8450.65×
Illinois30,8460.78×
Louisiana29,5871.94×
Pennsylvania25,0360.63×
Georgia23,8600.65×
Virginia22,3380.77×
Massachusetts22,0420.94×
Tennessee21,6620.91×
North Carolina20,4500.57×
Washington20,1840.85×
Ohio18,1180.5×
Arizona17,6230.73×
New Jersey17,1010.57×
Michigan16,6460.54×
Utah14,3781.35×
Missouri13,8830.73×
Minnesota13,4140.79×
Alabama12,1130.73×
Indiana11,7500.54×
Wisconsin11,4930.64×
Oregon10,7820.79×
Maryland10,7590.53×
South Carolina9,5470.54×
Kentucky8,6060.58×
Iowa8,6060.88×
Nevada8,4110.73×
Wyoming8,2824.71×
Connecticut7,9580.67×
Kansas7,8710.84×
Oklahoma7,8300.59×
Nebraska6,4131.08×
Mississippi5,7000.58×
New Mexico5,1040.86×
Arkansas5,0180.51×
Idaho4,3850.74×
New Hampshire3,6500.78×
Montana3,5591.08×
West Virginia3,0520.55×
Maine2,9660.7×
Washington, District of Columbia2,6720.75×
Hawaii2,5990.51×
South Dakota2,5840.94×
Vermont2,3391.12×
Alaska1,7770.7×
Rhode Island1,7710.47×
North Dakota1,5590.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steamboat audience
BrandAffinityCategory
Pro-Ject4.22×Music & Radio
Urban Outfitters1.82×Shopping
Israel2.01×Travel & Leisure
Pillow1.72×Home & Garden
Historic site3.38×Arts & Culture
Jingoism1.54×Politics & Society
Sailor3.31×Travel & Leisure
Monogram2.38×Home & Garden
Home staging3.11×Home & Garden
Staycation1.95×Home & Garden
JDSU1.71×Business & Career
Vocal harmony2.39×Music & Radio
Wikia1.74×Internet & Social Media
UK garage2.79×Music & Radio
Nebraska Cornhuskers football1.82×Sports
Fairy godmother3.66×Literature
Stamp collecting2.23×Home & Garden
Women's empowerment1.98×Politics & Society
Governor of Michigan2.89×Politics & Society
Goop2.08×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steamboat audience
TraitClusterScore
PatriotismCONSERVATISM1.58
Quality AwarenessPREMIUM1.54
IndulgenceJOY1.38
TravellingTHRILL1.32
Price SensitivityPREMIUM1.31
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Steamboat
CountryShare
United States28.7%
Malaysia17.4%
Singapore5.5%

See Steamboat audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Steamboat have in United States?

Steamboat has an estimated audience of 1,185,245 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Steamboat fans?

58.0% of Steamboat fans are female, 42.0% are male, with an average age of 44.1 years.

Which brands do Steamboat fans like most?

Steamboat fans show strongest brand affinity for Pro-Ject (4.22×), Urban Outfitters (1.82×), and Israel (2.01×) over the country average.

Where do Steamboat fans live in United States?

Steamboat fans in United States are most concentrated in Colorado (reach 177,775), Texas (reach 98,429), and California (reach 88,074). These three regions account for the largest share of the active audience.

What other brands do Steamboat fans also like?

Beyond Steamboat itself, the audience over-indexes on Urban Outfitters (1.82×), Israel (2.01×), Pillow (1.72×), and Historic site (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steamboat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.