Street Kings Audience in United States

Street Kings logo

Street Kings has an estimated audience of 267,279 people in United States. 16.3% are female, 83.7% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, AutoZone, Discount Tire, Capital One.

The average Street Kings fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, AutoZone, with strongest over-indexing on CarGurus (5.83× the country average). Demographically, the Street Kings audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of Street Kings fans

Demographic split for Street Kings audience in United States
MetricValue
Female16.3%
Male83.7%
Average age26.0
Estimated audience size267,279

Audience persona

The typical Street Kings fan in United States is more male, around 26.0 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Street Kings in United States
RegionReachAffinity
California40,8651.39×
Texas29,2811.27×
Florida16,2170.9×
New York12,3880.83×
Illinois8,9761.01×
Louisiana8,1542.37×
Pennsylvania8,1400.9×
Georgia7,7330.94×
North Carolina7,4540.93×
Michigan7,1121.02×
Arizona6,7471.24×
Washington5,9831.12×
Virginia5,5950.86×
Ohio5,4860.67×
New Jersey5,3410.79×
Tennessee5,0010.93×
Colorado4,5021.07×
Missouri4,4401.03×
Mississippi4,3181.96×
Indiana4,2570.87×
Oklahoma3,8911.31×
Massachusetts3,7970.72×
South Carolina3,7830.94×
Maryland3,7270.81×
Wisconsin3,5970.89×
Nevada3,5801.39×
Oregon3,5561.16×
Kentucky3,4171.02×
Minnesota3,1470.82×
Alabama2,7400.73×
Kansas2,3851.13×
Arkansas2,3031.05×
Connecticut2,2160.83×
Utah2,1730.91×
Iowa1,9160.87×
New Mexico1,7251.29×
Idaho1,5111.13×
Nebraska1,3421×
Hawaii1,2411.08×
West Virginia1,0610.85×
New Hampshire8750.83×
Montana8231.11×
Rhode Island6610.78×
South Dakota5540.9×
Delaware5290.72×
North Dakota5100.93×
Maine5060.53×
Alaska5030.88×
Washington, District of Columbia4730.59×
Wyoming4221.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street Kings audience
BrandAffinityCategory
CarGurus5.83×Cars & Mobility
Google Maps3.22×Internet & Social Media
AutoZone3.23×Cars & Mobility
Discount Tire4.55×Shopping
Capital One2.91×Business & Career
Kia Sportage15.16×Cars & Mobility
Enterprise Rent-A-Car3.76×Cars & Mobility
Indeed.com2.54×Business & Career
Advance Auto Parts3.77×Cars & Mobility
O'Reilly Auto Parts3.71×Cars & Mobility
FIFA World Cup2.19×Sports
Diabetes mellitus awareness3.56×Health
Motocross4.68×Sports
Honda HR-V13.29×Cars & Mobility
Autism Awareness4.78×Health
Racing games3.93×Games
Livemusic2.68×Music & Radio
Singer-songwriter2×Music & Radio
NBA1.53×Sports
Exxon4.08×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street Kings audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
ExtroversionTHRILL1.46
Need for SecurityCONSERVATISM1.44
Quality AwarenessPREMIUM1.41
Risk AppetiteTHRILL1.39
PatriotismCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Street Kings
CountryShare
United States69.1%
Germany15.5%
Mexico6.4%

See Street Kings audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does Street Kings have in United States?

Street Kings has an estimated audience of 267,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Street Kings fans?

16.3% of Street Kings fans are female, 83.7% are male, with an average age of 26.0 years.

Which brands do Street Kings fans like most?

Street Kings fans show strongest brand affinity for CarGurus (5.83×), Google Maps (3.22×), and AutoZone (3.23×) over the country average.

Where do Street Kings fans live in United States?

Street Kings fans in United States are most concentrated in California (reach 40,865), Texas (reach 29,281), and Florida (reach 16,217). These three regions account for the largest share of the active audience.

What other brands do Street Kings fans also like?

Beyond Street Kings itself, the audience over-indexes on Google Maps (3.22×), AutoZone (3.23×), Discount Tire (4.55×), and Capital One (2.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Street Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.