Rascasse Audience Intelligence

Street Kings Audience in United States

A data profile of the people who buy, follow and care about Street Kings in United States — modelled from more than twelve digital signal sources. Street Kings has an estimated audience of 268,191 people in United States.

#55among Thriller in United States#4561among Movie / TV Show / Series in United States#9149in Movies & TV

The average Street Kings fan in United States is 26.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Car club, Discount Tire, Solar energy, with strongest over-indexing on Car club (15.16× the country average).

Demographically, the Street Kings audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street Kings fan in United States is more male, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Car club.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street Kings profile in United States.

Audience size
268K
in United States
Gender
16.3%♀
83.7% male
Age
26.0
average years
Country rank
#51131
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street Kings viewers

16.3% are female, 83.7% are male, average age 26.0.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Street Kings audience in United States
MetricValue
Female16.3%
Male83.7%
Average age26.0
Estimated audience size268,191
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Street Kings audience in United States
Age bracketShare%
16-1958%
20-2922%
30-3913%
40-495%
50+1%
Fig. 04

Worldwide distribution

64.4%

of the worldwide Street Kings audience comes from United States.

Worldwide audience distribution share by country for Street Kings
CountryShare
United States64.4%
Germany14.7%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street Kings audience in United States is strongest.

Fig. 05

Top regions by affinity

Street Kings fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~7K2.16×
02Mississippi~4K1.88×
03California~40K1.40×
04Nevada~4K1.38×
05New Mexico~2K1.35×
06Arizona~7K1.26×
07Oklahoma~4K1.21×
08Texas~30K1.19×
09Idaho~2K1.18×
10Montana<1K1.12×
11Oregon~3K1.10×
12Hawaii~1K1.08×
13Alaska<1K1.08×
14Washington~6K1.07×
15Kansas~2K1.06×
16Wyoming<1K1.06×
17Colorado~4K1.03×
18North Dakota<1K1.02×
19Missouri~4K1.00×
20Arkansas~2K0.99×
21Nebraska~1K0.97×
22South Dakota<1K0.96×
23Michigan~7K0.95×
24Kentucky~3K0.95×
25Illinois~8K0.94×
26Tennessee~5K0.93×
27Utah~2K0.93×
28West Virginia~1K0.93×
29Indiana~4K0.91×
30South Carolina~4K0.91×
31Iowa~2K0.90×
32Georgia~7K0.88×
33Wisconsin~4K0.88×
34New Hampshire<1K0.88×
35Florida~20K0.87×
36North Carolina~7K0.87×
37Rhode Island<1K0.87×
38Connecticut~2K0.86×
39Pennsylvania~8K0.85×
40Alabama~3K0.85×
41Maryland~4K0.84×
42Delaware<1K0.84×
43Minnesota~3K0.81×
44New York~10K0.80×
45Virginia~5K0.80×
46New Jersey~5K0.79×
47Maine<1K0.79×
48Ohio~6K0.76×
49Massachusetts~4K0.76×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Street Kings, United States
0.71×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street Kings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street Kings audience
#·InterestCategoryAffinity×
01Car clubCars & Mobility15.16×
02BridgestoneCars & Mobility12.15×
03Air pollutionHealth5.82×
04Electric motorcycles and scootersCars & Mobility5.58×
05Discount TireShopping5.46×
06Keanu ReevesMovies & TV5.25×
07Solar energyHome & Garden4.63×
08Electric vehicleCars & Mobility3.70×
09Internet celebrityInternet & Social Media3.43×
10Rail transportTravel & Leisure3.18×
11Public transportCars & Mobility3.04×
12O'Reilly Auto PartsCars & Mobility2.99×
13Advance Auto PartsCars & Mobility2.98×
14Used CarsCars & Mobility2.81×
15AutoZoneCars & Mobility2.55×
16Used carCars & Mobility2.36×
17FIFA World CupSports1.93×
18Burger KingFood & Beverages1.92×
19SUVsCars & Mobility1.82×
20T-MobileTechnology & Electronics1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street Kings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street Kings audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Need for SecurityCONSERVATISM1.76×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street Kings audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street Kings have in United States?

Street Kings has an estimated audience of 268,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Street Kings viewers?

16.3% of Street Kings fans are female, 83.7% are male, with an average age of 26.0 years.

03

Which brands do Street Kings fans like most?

Street Kings fans show strongest brand affinity for Car club (15.16×), Discount Tire (5.46×), and Solar energy (4.63×) over the country average.

04

Where do Street Kings fans live in United States?

Street Kings fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Street Kings fans also like?

Beyond Street Kings itself, the audience over-indexes on Discount Tire (5.46×), Solar energy (4.63×), Air pollution (5.82×), and AutoZone (2.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Street Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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