Swedish Fish Audience in United States

Swedish Fish logo

Swedish Fish has an estimated audience of 264,856 people in United States. 60.7% are female, 39.3% are male, average age 24.9. Top regions: California, Texas, Florida. Top brand affinities: Haribo, Kia Sportage, Circle K, Confectionery, Drop shipping.

The average Swedish Fish fan in United States is 24.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Haribo, Kia Sportage, Circle K, with strongest over-indexing on Haribo (121.84× the country average). Demographically, the Swedish Fish audience skews more female with an average age of 24.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Swedish Fish fans

Demographic split for Swedish Fish audience in United States
MetricValue
Female60.7%
Male39.3%
Average age24.9
Estimated audience size264,856

Audience persona

The typical Swedish Fish fan in United States is more female, around 24.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Haribo.

Top regions in United States

Top regions ranked by reach for Swedish Fish in United States
RegionReachAffinity
California28,0220.96×
Texas22,2350.98×
Florida18,2761.02×
New York17,8871.21×
Pennsylvania14,0491.58×
Illinois9,7701.11×
Ohio8,7771.08×
New Jersey8,7061.29×
North Carolina7,9661×
Georgia7,7330.95×
Michigan7,2251.04×
Virginia6,4631×
Massachusetts6,2081.19×
Washington5,8001.09×
Tennessee4,9870.94×
Maryland4,9811.09×
Indiana4,8911.01×
Arizona4,8070.89×
Missouri4,3951.03×
Wisconsin4,3231.08×
Minnesota4,1221.09×
South Carolina3,9470.99×
Colorado3,4770.83×
Louisiana3,2300.95×
Kentucky3,2280.97×
Alabama3,1710.86×
Connecticut3,1101.17×
Oregon2,8620.94×
Oklahoma2,8170.96×
Utah2,6951.14×
Nevada2,2410.87×
Iowa2,0530.94×
Arkansas2,0450.94×
Kansas1,9010.91×
Mississippi1,7680.81×
Nebraska1,2260.92×
Idaho1,2210.92×
Hawaii1,2121.06×
Maine1,1661.23×
New Hampshire1,1321.09×
West Virginia1,1180.91×
Rhode Island9731.15×
New Mexico9180.69×
Delaware8291.13×
Washington, District of Columbia7480.94×
South Dakota5760.94×
Montana5610.76×
North Dakota4730.87×
Alaska4720.83×
Vermont4430.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swedish Fish audience
BrandAffinityCategory
Haribo121.84×Food & Beverages
Kia Sportage27.84×Cars & Mobility
Circle K8.5×Shopping
Confectionery6.7×Food & Beverages
Drop shipping5.65×Shopping
Google Maps3.41×Internet & Social Media
Candy4.26×Food & Beverages
Capital One3.08×Business & Career
Honda HR-V19.59×Cars & Mobility
Ritter Sport62.51×Food & Beverages
Indeed.com2.81×Business & Career
Mobile game3.07×Games
Anime and manga fandom4.07×Literature
Pre-school playgroup21.89×Kids & Family
Wingstop3.07×Food & Beverages
Superman1.64×Movies & TV
Staples (Canada)3.16×Business & Career
Sneaker collecting3.67×Fashion & Accessoires
Air Jordan5.48×Fashion & Accessoires
Pizza Hut2.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swedish Fish audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Family OrientationCONSERVATISM1.56
Early Adopter MentalityPOWER1.4
Luxury OrientationPREMIUM1.39
ExtroversionTHRILL1.34
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Swedish Fish
CountryShare
United States54.9%
United Kingdom15.8%
Canada11.2%

See Swedish Fish audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Swedish Fish have in United States?

Swedish Fish has an estimated audience of 264,856 people in United States, concentrated in California and Texas.

What is the gender split and age of Swedish Fish fans?

60.7% of Swedish Fish fans are female, 39.3% are male, with an average age of 24.9 years.

Which brands do Swedish Fish fans like most?

Swedish Fish fans show strongest brand affinity for Haribo (121.84×), Kia Sportage (27.84×), and Circle K (8.5×) over the country average.

Where do Swedish Fish fans live in United States?

Swedish Fish fans in United States are most concentrated in California (reach 28,022), Texas (reach 22,235), and Florida (reach 18,276). These three regions account for the largest share of the active audience.

What other brands do Swedish Fish fans also like?

Beyond Swedish Fish itself, the audience over-indexes on Kia Sportage (27.84×), Circle K (8.5×), Confectionery (6.7×), and Drop shipping (5.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swedish Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.