Tartan Audience in United States
Tartan has an estimated audience of 2,288,289 people in United States. 74.2% are female, 25.8% are male, average age 39.9. Top regions: California, Texas, New York. Top brand affinities: Home equity, Historic site, Throne of Glass, Bank account, Fairy godmother.
The average Tartan fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Historic site, Throne of Glass, with strongest over-indexing on Home equity (8.61× the country average). Demographically, the Tartan audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tartan fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 39.9 |
| Estimated audience size | 2,288,289 |
Audience persona
The typical Tartan fan in United States is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 300,325 | 1.19× |
| Texas | 175,948 | 0.89× |
| New York | 161,514 | 1.26× |
| Florida | 120,376 | 0.78× |
| Pennsylvania | 90,738 | 1.18× |
| Illinois | 82,017 | 1.08× |
| North Carolina | 76,154 | 1.11× |
| Ohio | 70,392 | 1× |
| New Jersey | 62,800 | 1.08× |
| Georgia | 61,713 | 0.88× |
| Virginia | 60,965 | 1.09× |
| Massachusetts | 60,942 | 1.35× |
| Michigan | 58,379 | 0.98× |
| Washington | 57,541 | 1.25× |
| Minnesota | 47,014 | 1.43× |
| Tennessee | 46,482 | 1.01× |
| Colorado | 43,563 | 1.21× |
| Maryland | 40,559 | 1.03× |
| Indiana | 39,772 | 0.95× |
| Missouri | 36,600 | 0.99× |
| Wisconsin | 35,096 | 1.02× |
| Arizona | 34,319 | 0.73× |
| Oregon | 31,757 | 1.21× |
| South Carolina | 30,217 | 0.88× |
| Kentucky | 27,783 | 0.97× |
| Oklahoma | 27,255 | 1.07× |
| Connecticut | 26,651 | 1.16× |
| Utah | 24,472 | 1.19× |
| Alabama | 22,653 | 0.71× |
| Louisiana | 22,464 | 0.76× |
| Iowa | 18,188 | 0.96× |
| Nevada | 17,243 | 0.78× |
| Kansas | 17,232 | 0.96× |
| Arkansas | 15,836 | 0.84× |
| Idaho | 11,877 | 1.04× |
| Mississippi | 11,720 | 0.62× |
| New Hampshire | 11,266 | 1.25× |
| Nebraska | 10,705 | 0.93× |
| Washington, District of Columbia | 9,359 | 1.36× |
| New Mexico | 9,114 | 0.79× |
| Maine | 8,845 | 1.08× |
| Hawaii | 8,689 | 0.88× |
| West Virginia | 8,343 | 0.78× |
| Rhode Island | 7,283 | 1× |
| Montana | 6,300 | 0.99× |
| Vermont | 5,577 | 1.39× |
| Delaware | 5,160 | 0.82× |
| South Dakota | 3,930 | 0.74× |
| Alaska | 3,874 | 0.79× |
| North Dakota | 3,778 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 8.61× | Home & Garden |
| Historic site | 8.48× | Arts & Culture |
| Throne of Glass | 8.61× | Literature |
| Bank account | 2.34× | Business & Career |
| Fairy godmother | 6.87× | Literature |
| Kendra Scott | 2.44× | Fashion & Accessoires |
| Figure painting (hobby) | 4.5× | Arts & Culture |
| Goop | 4.18× | Internet & Social Media |
| Jingoism | 1.67× | Politics & Society |
| Unique Gifts | 1.73× | Shopping |
| Governor of Michigan | 4.85× | Politics & Society |
| Guy Fieri | 2.5× | Movies & TV |
| Hibachi | 4.53× | Food & Beverages |
| Home staging | 3× | Home & Garden |
| Vocal harmony | 2.58× | Music & Radio |
| JDSU | 1.67× | Business & Career |
| Google Home | 3.53× | Technology & Electronics |
| Mothercare | 1.67× | Kids & Family |
| Wok | 3.36× | Food & Beverages |
| headspace | 4.79× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.62 |
| Creativity | OPEN | 1.55 |
| DIY Mentality | THRILL | 1.43 |
| Price Sensitivity | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.4 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| United Kingdom | 13.7% |
| Thailand | 6.8% |
See Tartan audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tartan have in United States?
Tartan has an estimated audience of 2,288,289 people in United States, concentrated in California and Texas.
What is the gender split and age of Tartan fans?
74.2% of Tartan fans are female, 25.8% are male, with an average age of 39.9 years.
Which brands do Tartan fans like most?
Tartan fans show strongest brand affinity for Home equity (8.61×), Historic site (8.48×), and Throne of Glass (8.61×) over the country average.
Where do Tartan fans live in United States?
Tartan fans in United States are most concentrated in California (reach 300,325), Texas (reach 175,948), and New York (reach 161,514). These three regions account for the largest share of the active audience.
What other brands do Tartan fans also like?
Beyond Tartan itself, the audience over-indexes on Historic site (8.48×), Throne of Glass (8.61×), Bank account (2.34×), and Fairy godmother (6.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tartan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.