A data profile of the people who buy, follow and care about Tenor in United States — modelled from more than twelve digital signal sources. Tenor has an estimated audience of 401,433 people in United States.
The average Tenor fan in United States is 45.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (6.7× the country average).
Demographically, the Tenor audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tenor fan in United States is more female, around 45.2 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Tenor profile in United States.
56.8% are female, 43.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.2 |
| Estimated audience size | 401,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Tenor audience comes from United States.
| Country | Share |
|---|---|
| Indonesia | 18.6% |
| United States | 8.5% |
| Germany | 5.7% |
Where the Tenor audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~5K | 1.65× | |
| 02 | Illinois | ~20K | 1.45× | |
| 03 | Arkansas | ~4K | 1.35× | |
| 04 | Arizona | ~10K | 1.34× | |
| 05 | Texas | ~40K | 1.29× | |
| 06 | North Carolina | ~20K | 1.28× | |
| 07 | Pennsylvania | ~20K | 1.25× | |
| 08 | New York | ~30K | 1.24× | |
| 09 | South Dakota | ~1K | 1.24× | |
| 10 | California | ~50K | 1.23× | |
| 11 | Oklahoma | ~5K | 1.17× | |
| 12 | Indiana | ~9K | 1.16× | |
| 13 | New Mexico | ~2K | 1.16× | |
| 14 | Louisiana | ~6K | 1.13× | |
| 15 | Alabama | ~6K | 1.12× | |
| 16 | New Jersey | ~10K | 1.10× | |
| 17 | Washington | ~9K | 1.10× | |
| 18 | Virginia | ~10K | 1.08× | |
| 19 | Tennessee | ~9K | 1.08× | |
| 20 | Delaware | ~1K | 1.07× | |
| 21 | Georgia | ~10K | 1.04× | |
| 22 | Florida | ~30K | 1.03× | |
| 23 | Maryland | ~7K | 1.01× | |
| 24 | Oregon | ~5K | 1.00× | |
| 25 | Hawaii | ~2K | 1.00× | |
| 26 | Michigan | ~10K | 0.99× | |
| 27 | Kentucky | ~5K | 0.98× | |
| 28 | Missouri | ~6K | 0.96× | |
| 29 | South Carolina | ~6K | 0.95× | |
| 30 | Ohio | ~10K | 0.94× | |
| 31 | Alaska | <1K | 0.94× | |
| 32 | Nevada | ~4K | 0.91× | |
| 33 | Montana | ~1K | 0.91× | |
| 34 | Kansas | ~3K | 0.90× | |
| 35 | Idaho | ~2K | 0.90× | |
| 36 | Utah | ~3K | 0.89× | |
| 37 | Massachusetts | ~7K | 0.87× | |
| 38 | West Virginia | ~2K | 0.87× | |
| 39 | Rhode Island | ~1K | 0.86× | |
| 40 | Connecticut | ~3K | 0.85× | |
| 41 | Wisconsin | ~5K | 0.84× | |
| 42 | Nebraska | ~2K | 0.81× | |
| 43 | Colorado | ~5K | 0.80× | |
| 44 | Minnesota | ~5K | 0.79× | |
| 45 | Maine | ~1K | 0.79× | |
| 46 | North Dakota | <1K | 0.75× | |
| 47 | Iowa | ~2K | 0.74× | |
| 48 | New Hampshire | ~1K | 0.74× | |
| 49 | Vermont | <1K | 0.69× | |
| 50 | Washington, District of Columbia | <1K | 0.66× |
The strongest cross-interests of the Tenor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oblivion (2013 film) | Movies & TV | 20.00× | ||
| 02 | Larry Page | Politics & Society | 14.97× | ||
| 03 | Andrea Bocelli | Music & Radio | 10.97× | ||
| 04 | Hyundai Elantra | Cars & Mobility | 10.51× | ||
| 05 | Elderly care | Health | 8.41× | ||
| 06 | Sustainable energy | Home & Garden | 6.70× | ||
| 07 | Renewable energy | Business & Career | 5.08× | ||
| 08 | QVC | Movies & TV | 5.00× | ||
| 09 | FedEx | Business & Career | 4.68× | ||
| 10 | First class travel | Travel & Leisure | 4.52× | ||
| 11 | Milwaukee Brewers | Sports | 4.42× | ||
| 12 | Weather forecasting | Home & Garden | 3.87× | ||
| 13 | Mortgage loans | Business & Career | 3.22× | ||
| 14 | Discount stores | Shopping | 2.92× | ||
| 15 | Airbnb | Travel & Leisure | 2.56× | ||
| 16 | Classical music | Music & Radio | 2.56× | ||
| 17 | Internet & Social Media | 2.55× | |||
| 18 | Shopping malls | Shopping | 2.38× | ||
| 19 | McDonald's | Food & Beverages | 1.94× | ||
| 20 | Furniture | Home & Garden | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.32× | |
| Patriotism | CONSERVATISM | 2.20× | |
| Sustainability | BALANCE | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Tenor has an estimated audience of 401,433 people in United States, concentrated in California and Texas.
56.8% of Tenor fans are female, 43.2% are male, with an average age of 45.2 years.
Tenor fans show strongest brand affinity for Sustainable energy (6.7×), FedEx (4.68×), and Renewable energy (5.08×) over the country average.
Tenor fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Tenor itself, the audience over-indexes on FedEx (4.68×), Renewable energy (5.08×), Pinterest (2.55×), and Mortgage loans (3.22×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tenor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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