Rascasse Audience Intelligence

The American Audience in United States

A data profile of the people who buy, follow and care about The American in United States — modelled from more than twelve digital signal sources. The American has an estimated audience of 2,139,052 people in United States.

#800among Movie / TV Show / Series in United States#2059in Movies & TV

The average The American fan in United States is 52.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tradition, Donald Trump, Freedom of speech, with strongest over-indexing on Tradition (4.22× the country average).

Demographically, the The American audience skews balanced with an average age of 52.5, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The American fan in United States is balanced, around 52.5 years old, with strong Individualism tendencies and a notable affinity for Tradition.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The American profile in United States.

Audience size
2.1M
in United States
Gender
49.2%♀
50.8% male
Age
52.5
average years
Country rank
#13526
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The American viewers

49.2% are female, 50.8% are male, average age 52.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for The American audience in United States
MetricValue
Female49.2%
Male50.8%
Average age52.5
Estimated audience size2,139,052
Fig. 03

Age distribution

Ø 52.5
average years
Age distribution of the The American audience in United States
Age bracketShare%
16-194%
20-295%
30-398%
40-4920%
50+63%
Fig. 04

Worldwide distribution

34.2%

of the worldwide The American audience comes from United States.

Worldwide audience distribution share by country for The American
CountryShare
United States34.2%
Germany9.1%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The American audience in United States is strongest.

Fig. 05

Top regions by affinity

The American fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.65×
02Massachusetts~50K1.39×
03Vermont~4K1.32×
04Maine~9K1.26×
05Virginia~60K1.25×
06Minnesota~30K1.25×
07New Hampshire~9K1.24×
08Connecticut~20K1.21×
09Oregon~30K1.19×
10New York~100K1.18×
11Washington~40K1.17×
12Colorado~40K1.17×
13Rhode Island~7K1.16×
14California~200K1.14×
15Pennsylvania~70K1.14×
16Missouri~30K1.14×
17Illinois~70K1.12×
18Maryland~40K1.10×
19New Jersey~50K1.07×
20Montana~5K1.04×
21Wisconsin~30K1.03×
22Delaware~5K1.03×
23Kansas~20K1.01×
24North Carolina~60K0.99×
25Ohio~60K0.98×
26Michigan~50K0.97×
27Iowa~10K0.94×
28Florida~100K0.93×
29South Carolina~30K0.93×
30Nebraska~9K0.93×
31Idaho~9K0.93×
32Indiana~30K0.91×
33Kentucky~20K0.91×
34Georgia~50K0.90×
35Tennessee~30K0.89×
36North Dakota~3K0.89×
37Utah~10K0.84×
38Oklahoma~20K0.83×
39West Virginia~7K0.83×
40Arkansas~10K0.82×
41New Mexico~8K0.82×
42South Dakota~4K0.82×
43Alaska~3K0.82×
44Texas~100K0.81×
45Arizona~30K0.81×
46Nevada~10K0.78×
47Louisiana~20K0.76×
48Hawaii~6K0.76×
49Alabama~20K0.68×
50Mississippi~10K0.68×
Fig. 06

Affinity by region

Affinity by region — The American, United States
0.68×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The American audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The American audience
#·InterestCategoryAffinity×
01Freedom of thoughtPolitics & Society30.30×
02Freedom of speechPolitics & Society12.12×
03IndividualismPolitics & Society7.26×
04Tom HardyMovies & TV6.53×
05New York MetsSports5.02×
06FanaticsFashion & Accessoires4.47×
07TraditionPolitics & Society4.22×
08Home insuranceBusiness & Career4.18×
09Online newspaperNews4.03×
10Rail transportTravel & Leisure3.76×
11Life insuranceBusiness & Career3.69×
12Atlanta BravesSports3.67×
13Health insuranceBusiness & Career3.33×
14New England PatriotsSports3.30×
15Nonprofit organizationPolitics & Society3.17×
16Charitable organizationPolitics & Society3.01×
17Breaking newsMovies & TV2.78×
18American AirlinesTravel & Leisure2.70×
19Donald TrumpPolitics & Society2.43×
20CNNMovies & TV2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The American audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The American audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.48×
TraditionCONSERVATISM4.22×
Community OrientationOPEN3.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The American audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
Sports ActivityPOWER0.50×
Luxury OrientationPREMIUM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The American have in United States?

The American has an estimated audience of 2,139,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The American viewers?

49.2% of The American fans are female, 50.8% are male, with an average age of 52.5 years.

03

Which brands do The American fans like most?

The American fans show strongest brand affinity for Tradition (4.22×), Donald Trump (2.43×), and Freedom of speech (12.12×) over the country average.

04

Where do The American fans live in United States?

The American fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The American fans also like?

Beyond The American itself, the audience over-indexes on Donald Trump (2.43×), Freedom of speech (12.12×), Nonprofit organization (3.17×), and Breaking news (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The American audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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