The American Audience in United States

The American has an estimated audience of 1,905,240 people in United States. 49.2% are female, 50.8% are male, average age 52.5. Top regions: California, Texas, Florida. Top brand affinities: Enfamil, Parma, Al Ahly SC, Cachorros, Cajeme.
The average The American fan in United States is 52.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enfamil, Parma, Al Ahly SC, with strongest over-indexing on Enfamil (3.43× the country average). Demographically, the The American audience skews balanced with an average age of 52.5, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The American fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 52.5 |
| Estimated audience size | 1,905,240 |
Audience persona
The typical The American fan in United States is balanced, around 52.5 years old, with strong Tradition tendencies and a notable affinity for Enfamil.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 206,871 | 0.99× |
| Texas | 136,964 | 0.84× |
| Florida | 125,419 | 0.97× |
| New York | 122,077 | 1.15× |
| Illinois | 75,581 | 1.19× |
| Pennsylvania | 73,359 | 1.14× |
| Ohio | 61,340 | 1.05× |
| Virginia | 60,039 | 1.29× |
| North Carolina | 57,929 | 1.01× |
| Georgia | 53,592 | 0.91× |
| Michigan | 50,886 | 1.02× |
| Massachusetts | 50,865 | 1.36× |
| New Jersey | 50,701 | 1.05× |
| Washington | 46,063 | 1.21× |
| Colorado | 37,693 | 1.26× |
| Maryland | 36,590 | 1.12× |
| Minnesota | 36,038 | 1.32× |
| Indiana | 34,402 | 0.99× |
| Tennessee | 34,324 | 0.9× |
| Missouri | 33,151 | 1.08× |
| Wisconsin | 31,232 | 1.09× |
| South Carolina | 27,755 | 0.97× |
| Oregon | 27,141 | 1.24× |
| Arizona | 25,165 | 0.65× |
| Connecticut | 23,281 | 1.22× |
| Kentucky | 22,122 | 0.93× |
| Louisiana | 18,495 | 0.75× |
| Oklahoma | 18,072 | 0.85× |
| Iowa | 15,675 | 1× |
| Kansas | 15,400 | 1.03× |
| Utah | 14,457 | 0.85× |
| Alabama | 13,929 | 0.52× |
| Nevada | 13,916 | 0.76× |
| Arkansas | 12,918 | 0.82× |
| Mississippi | 10,064 | 0.64× |
| New Hampshire | 9,120 | 1.21× |
| Washington, District of Columbia | 9,101 | 1.59× |
| Idaho | 9,092 | 0.95× |
| Nebraska | 9,080 | 0.95× |
| Maine | 8,654 | 1.27× |
| New Mexico | 7,947 | 0.83× |
| West Virginia | 7,234 | 0.82× |
| Rhode Island | 6,854 | 1.13× |
| Hawaii | 6,063 | 0.74× |
| Montana | 5,463 | 1.03× |
| Delaware | 5,115 | 0.97× |
| Vermont | 4,400 | 1.32× |
| South Dakota | 3,412 | 0.77× |
| North Dakota | 3,221 | 0.82× |
| Alaska | 2,708 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enfamil | 3.43× | Kids & Family |
| Parma | 2.36× | Travel & Leisure |
| Al Ahly SC | 1.5× | Sports |
| Cachorros | 1.65× | Pets & Animals |
| Cajeme | 2.12× | Travel & Leisure |
| Cachaça | 2.45× | Food & Beverages |
| Jbc | 3.64× | Kids & Family |
| Islamic eschatology | 1.53× | Politics & Society |
| Indiana University School of Medicine | 1.74× | Business & Career |
| William F. Buckley, Jr. | 2.18× | |
| Cake Craft and Decoration | 1.86× | Food & Beverages |
| Jc caylen | 3.94× | Internet & Social Media |
| Just Cause 3 | 1.89× | Games |
| Assisi | 1.52× | Travel & Leisure |
| Astellas Pharma | 1.91× | Health |
| JBM | 3.68× | Music & Radio |
| The Joseph Smith Papers | 2.83× | Literature |
| John Gray (U.S. author) | 1.57× | Literature |
| Junior Chamber International | 1.54× | Politics & Society |
| Puja (Buddhism) | 3.22× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.52 |
| Individualism | JOY | 1.81 |
| Community Orientation | OPEN | 1.6 |
| Convenience Orientation | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Germany | 9.5% |
| Australia | 6.7% |
See The American audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does The American have in United States?
The American has an estimated audience of 1,905,240 people in United States, concentrated in California and Texas.
What is the gender split and age of The American fans?
49.2% of The American fans are female, 50.8% are male, with an average age of 52.5 years.
Which brands do The American fans like most?
The American fans show strongest brand affinity for Enfamil (3.43×), Parma (2.36×), and Al Ahly SC (1.5×) over the country average.
Where do The American fans live in United States?
The American fans in United States are most concentrated in California (reach 206,871), Texas (reach 136,964), and Florida (reach 125,419). These three regions account for the largest share of the active audience.
What other brands do The American fans also like?
Beyond The American itself, the audience over-indexes on Parma (2.36×), Al Ahly SC (1.5×), Cachorros (1.65×), and Cajeme (2.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.