The American Audience in United States

The American has an estimated audience of 1,905,240 people in United States. 49.2% are female, 50.8% are male, average age 52.5. Top regions: California, Texas, Florida. Top brand affinities: Breaking news, New England Patriots, Tradition, American Airlines, Home insurance.

The average The American fan in United States is 52.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Breaking news, New England Patriots, Tradition, with strongest over-indexing on Breaking news (2.29× the country average). Demographically, the The American audience skews balanced with an average age of 52.5, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The American fans

Demographic split for The American audience in United States
MetricValue
Female49.2%
Male50.8%
Average age52.5
Estimated audience size1,905,240

Audience persona

The typical The American fan in United States is balanced, around 52.5 years old, with strong Tradition tendencies and a notable affinity for Breaking news.

Top regions in United States

Top regions ranked by reach for The American in United States
RegionReachAffinity
California206,8710.99×
Texas136,9640.84×
Florida125,4190.97×
New York122,0771.15×
Illinois75,5811.19×
Pennsylvania73,3591.14×
Ohio61,3401.05×
Virginia60,0391.29×
North Carolina57,9291.01×
Georgia53,5920.91×
Michigan50,8861.02×
Massachusetts50,8651.36×
New Jersey50,7011.05×
Washington46,0631.21×
Colorado37,6931.26×
Maryland36,5901.12×
Minnesota36,0381.32×
Indiana34,4020.99×
Tennessee34,3240.9×
Missouri33,1511.08×
Wisconsin31,2321.09×
South Carolina27,7550.97×
Oregon27,1411.24×
Arizona25,1650.65×
Connecticut23,2811.22×
Kentucky22,1220.93×
Louisiana18,4950.75×
Oklahoma18,0720.85×
Iowa15,675
Kansas15,4001.03×
Utah14,4570.85×
Alabama13,9290.52×
Nevada13,9160.76×
Arkansas12,9180.82×
Mississippi10,0640.64×
New Hampshire9,1201.21×
Washington, District of Columbia9,1011.59×
Idaho9,0920.95×
Nebraska9,0800.95×
Maine8,6541.27×
New Mexico7,9470.83×
West Virginia7,2340.82×
Rhode Island6,8541.13×
Hawaii6,0630.74×
Montana5,4631.03×
Delaware5,1150.97×
Vermont4,4001.32×
South Dakota3,4120.77×
North Dakota3,2210.82×
Alaska2,7080.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The American audience
BrandAffinityCategory
Breaking news2.29×Movies & TV
New England Patriots3.27×Sports
Tradition2.52×Politics & Society
American Airlines2.09×Travel & Leisure
Home insurance3.35×Business & Career
Nonprofit organization1.84×Politics & Society
CNN1.53×Movies & TV
Life insurance2.69×Business & Career
Local news1.74×News
Arnold Schwarzenegger3.54×Movies & TV
Freedom of speech5.35×Politics & Society
Online newspaper2.12×News
Health insurance2.21×Business & Career
Card games1.95×Games
National Rifle Association3.62×Politics & Society
Dallas Cowboys2.22×Sports
Charitable organization1.6×Politics & Society
New York Mets2.7×Sports
The Daily Caller2.93×Internet & Social Media
Individualism3.43×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The American audience
TraitClusterScore
TraditionCONSERVATISM2.52
IndividualismJOY1.81
Community OrientationOPEN1.6
Convenience OrientationPREMIUM1.23
Need for SecurityCONSERVATISM1.22
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for The American
CountryShare
United States32.4%
Germany9.5%
Australia6.7%

See The American audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The American have in United States?

The American has an estimated audience of 1,905,240 people in United States, concentrated in California and Texas.

What is the gender split and age of The American fans?

49.2% of The American fans are female, 50.8% are male, with an average age of 52.5 years.

Which brands do The American fans like most?

The American fans show strongest brand affinity for Breaking news (2.29×), New England Patriots (3.27×), and Tradition (2.52×) over the country average.

Where do The American fans live in United States?

The American fans in United States are most concentrated in California (reach 206,871), Texas (reach 136,964), and Florida (reach 125,419). These three regions account for the largest share of the active audience.

What other brands do The American fans also like?

Beyond The American itself, the audience over-indexes on New England Patriots (3.27×), Tradition (2.52×), American Airlines (2.09×), and Home insurance (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The American. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.