The American Conservative Audience in United States

The American Conservative has an estimated audience of 968,659 people in United States. 39.1% are female, 60.9% are male, average age 51.3. Top regions: California, New York, Texas. Top brand affinities: Halsey, Oregon, Urban Outfitters, Iowa Speedway, JDSU, Israel.
The average The American Conservative fan in United States is 51.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Halsey, Oregon, Urban Outfitters, Iowa Speedway, with strongest over-indexing on Halsey, Oregon (20× the country average). Demographically, the The American Conservative audience skews more male with an average age of 51.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of The American Conservative fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 51.3 |
| Estimated audience size | 968,659 |
Audience persona
The typical The American Conservative fan in United States is more male, around 51.3 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,644 | 0.64× |
| New York | 58,673 | 1.08× |
| Texas | 58,328 | 0.7× |
| Florida | 42,096 | 0.64× |
| Pennsylvania | 39,813 | 1.22× |
| Virginia | 36,544 | 1.55× |
| Illinois | 34,292 | 1.06× |
| Georgia | 32,177 | 1.08× |
| Michigan | 29,775 | 1.18× |
| Ohio | 28,574 | 0.96× |
| North Carolina | 25,869 | 0.89× |
| Massachusetts | 24,120 | 1.26× |
| Maryland | 24,023 | 1.44× |
| Wisconsin | 23,612 | 1.62× |
| Washington | 19,884 | 1.02× |
| New Jersey | 19,283 | 0.78× |
| Indiana | 18,535 | 1.05× |
| Arizona | 18,198 | 0.92× |
| Missouri | 16,840 | 1.08× |
| Tennessee | 16,407 | 0.84× |
| Alabama | 16,298 | 1.2× |
| Colorado | 13,638 | 0.89× |
| Oregon | 13,188 | 1.19× |
| Minnesota | 12,549 | 0.9× |
| Kentucky | 12,069 | 0.99× |
| Washington, District of Columbia | 11,948 | 4.1× |
| Louisiana | 10,393 | 0.83× |
| Idaho | 8,764 | 1.8× |
| South Carolina | 8,695 | 0.6× |
| Connecticut | 8,678 | 0.89× |
| Iowa | 8,251 | 1.03× |
| Oklahoma | 6,827 | 0.63× |
| Rhode Island | 6,149 | 1.99× |
| Nevada | 5,766 | 0.62× |
| Utah | 5,753 | 0.66× |
| Arkansas | 5,731 | 0.72× |
| Kansas | 4,734 | 0.62× |
| New Mexico | 4,403 | 0.91× |
| Mississippi | 4,365 | 0.55× |
| Delaware | 3,994 | 1.49× |
| New Hampshire | 3,530 | 0.92× |
| Maine | 3,343 | 0.96× |
| Nebraska | 3,166 | 0.65× |
| Montana | 2,926 | 1.09× |
| West Virginia | 2,002 | 0.44× |
| Hawaii | 1,943 | 0.47× |
| Alaska | 1,518 | 0.73× |
| North Dakota | 1,205 | 0.61× |
| Vermont | 1,034 | 0.61× |
| Wyoming | 777 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Halsey, Oregon | 20× | Travel & Leisure |
| Urban Outfitters | 3.45× | Shopping |
| Iowa Speedway | 41.96× | Sports |
| JDSU | 3.61× | Business & Career |
| Israel | 2.3× | Travel & Leisure |
| Edamame | 23.15× | Food & Beverages |
| Corona (band) | 5.13× | Music & Radio |
| University at Albany, SUNY | 17.78× | Business & Career |
| Grammarly | 3.62× | Business & Career |
| 3D printing | 1.78× | Technology & Electronics |
| Noodle (Gorillaz) | 2.44× | Music & Radio |
| Jeep Wagoneer | 3.65× | Cars & Mobility |
| Home staging | 3.25× | Home & Garden |
| Kendra Scott | 1.68× | Fashion & Accessoires |
| Jesse Plemons | 1.81× | Movies & TV |
| Fat Albert (film) | 4.27× | Movies & TV |
| NBC10 Philadelphia | 4.29× | Movies & TV |
| UK garage | 2.69× | Music & Radio |
| Enfamil | 3.33× | Kids & Family |
| Layne Staley | 3.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.37 |
| Spirituality | BALANCE | 2 |
| Tradition | CONSERVATISM | 1.74 |
| Individualism | JOY | 1.57 |
| Need for Security | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.2% |
| Canada | 2.2% |
| China | 2.1% |
See The American Conservative audiences in other countries
- The American Conservative — Germany
- The American Conservative — United Kingdom
- The American Conservative — France
- The American Conservative — Italy
- The American Conservative — Spain
- The American Conservative — Brazil
- The American Conservative — Japan
- The American Conservative — South Korea
- The American Conservative — India
More News audiences in United States
Frequently asked questions
How many fans does The American Conservative have in United States?
The American Conservative has an estimated audience of 968,659 people in United States, concentrated in California and New York.
What is the gender split and age of The American Conservative fans?
39.1% of The American Conservative fans are female, 60.9% are male, with an average age of 51.3 years.
Which brands do The American Conservative fans like most?
The American Conservative fans show strongest brand affinity for Halsey, Oregon (20×), Urban Outfitters (3.45×), and Iowa Speedway (41.96×) over the country average.
Where do The American Conservative fans live in United States?
The American Conservative fans in United States are most concentrated in California (reach 68,644), New York (reach 58,673), and Texas (reach 58,328). These three regions account for the largest share of the active audience.
What other brands do The American Conservative fans also like?
Beyond The American Conservative itself, the audience over-indexes on Urban Outfitters (3.45×), Iowa Speedway (41.96×), JDSU (3.61×), and Israel (2.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The American Conservative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.