Rascasse Audience Intelligence

The American Conservative Audience in United States

A data profile of the people who buy, follow and care about The American Conservative in United States — modelled from more than twelve digital signal sources. The American Conservative has an estimated audience of 962,692 people in United States.

#752among Website / Newspaper / Magazine in United States#173in News

The average The American Conservative fan in United States is 51.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Michael B. Jordan, Drudge Report, MSN, with strongest over-indexing on Michael B. Jordan (18.49× the country average).

Demographically, the The American Conservative audience skews more male with an average age of 51.3, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The American Conservative fan in United States is more male, around 51.3 years old, with strong Patriotism tendencies and a notable affinity for Michael B. Jordan.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The American Conservative profile in United States.

Audience size
963K
in United States
Gender
39.1%♀
60.9% male
Age
51.3
average years
Country rank
#24301
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The American Conservative

39.1% are female, 60.9% are male, average age 51.3.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for The American Conservative audience in United States
MetricValue
Female39.1%
Male60.9%
Average age51.3
Estimated audience size962,692
Fig. 03

Age distribution

Ø 51.3
average years
Age distribution of the The American Conservative audience in United States
Age bracketShare%
16-195%
20-296%
30-399%
40-4920%
50+60%
Fig. 04

Worldwide distribution

83.0%

of the worldwide The American Conservative audience comes from United States.

Worldwide audience distribution share by country for The American Conservative
CountryShare
United States83.0%
Canada2.2%
China2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The American Conservative audience in United States is strongest.

Fig. 05

Top regions by affinity

The American Conservative fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.75×
02Rhode Island~5K1.64×
03Idaho~8K1.61×
04Virginia~40K1.53×
05Delaware~4K1.45×
06Wisconsin~20K1.43×
07Maryland~20K1.36×
08New Mexico~7K1.34×
09Massachusetts~30K1.32×
10Alabama~20K1.24×
11Pennsylvania~40K1.21×
12Connecticut~10K1.20×
13Michigan~30K1.12×
14Missouri~20K1.11×
15Maine~4K1.10×
16Illinois~30K1.07×
17Oregon~10K1.07×
18New Hampshire~4K1.06×
19New York~60K1.03×
20Montana~3K1.03×
21Indiana~20K1.02×
22Arkansas~8K1.01×
23Iowa~8K1.01×
24North Carolina~30K1.00×
25Georgia~30K0.93×
26Kentucky~10K0.93×
27Vermont~2K0.92×
28Washington~20K0.91×
29Ohio~30K0.90×
30Alaska~2K0.90×
31Minnesota~10K0.89×
32Nebraska~4K0.87×
33Arizona~20K0.86×
34North Dakota~2K0.85×
35Tennessee~20K0.84×
36New Jersey~20K0.83×
37South Dakota~2K0.81×
38Colorado~10K0.79×
39Louisiana~10K0.79×
40Utah~7K0.78×
41West Virginia~3K0.74×
42Mississippi~6K0.73×
43Hawaii~3K0.73×
44Kansas~5K0.71×
45Florida~50K0.70×
46Nevada~7K0.70×
47Texas~60K0.69×
48Oklahoma~7K0.67×
49South Carolina~10K0.66×
50California~70K0.65×
Fig. 06

Affinity by region

Affinity by region — The American Conservative, United States
0.65×1.00×3.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The American Conservative audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The American Conservative audience
#·InterestCategoryAffinity×
01European ParliamentPolitics & Society71.76×
02Multiple citizenshipPolitics & Society41.86×
03Right Wing NewsNews33.57×
04Karl MarxLiterature24.01×
05Michael B. JordanMovies & TV18.49×
06The Matrix (franchise)Movies & TV15.83×
07Drudge ReportSports13.09×
08Freedom of speechPolitics & Society11.56×
09New York PostNews9.99×
10MSNNews6.76×
11Home insuranceBusiness & Career5.53×
12TraditionPolitics & Society5.12×
13Sustainable energyHome & Garden5.07×
14Fox News ChannelMovies & TV4.32×
15Nonprofit organizationPolitics & Society3.42×
16American AirlinesTravel & Leisure3.32×
17Mortgage loansBusiness & Career3.07×
18Donald TrumpPolitics & Society2.95×
19Breaking newsMovies & TV2.80×
20CNNMovies & TV2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The American Conservative audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The American Conservative audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.34×
IndividualismJOY3.50×
SpiritualityBALANCE2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The American Conservative audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The American Conservative have in United States?

The American Conservative has an estimated audience of 962,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The American Conservative fans?

39.1% of The American Conservative fans are female, 60.9% are male, with an average age of 51.3 years.

03

Which brands do The American Conservative fans like most?

The American Conservative fans show strongest brand affinity for Michael B. Jordan (18.49×), Drudge Report (13.09×), and MSN (6.76×) over the country average.

04

Where do The American Conservative fans live in United States?

The American Conservative fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The American Conservative fans also like?

Beyond The American Conservative itself, the audience over-indexes on Drudge Report (13.09×), MSN (6.76×), New York Post (9.99×), and European Parliament (71.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The American Conservative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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