The American Conservative Audience in United States

The American Conservative logo

The American Conservative has an estimated audience of 968,659 people in United States. 39.1% are female, 60.9% are male, average age 51.3. Top regions: California, New York, Texas. Top brand affinities: Halsey, Oregon, Urban Outfitters, Iowa Speedway, JDSU, Israel.

The average The American Conservative fan in United States is 51.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Halsey, Oregon, Urban Outfitters, Iowa Speedway, with strongest over-indexing on Halsey, Oregon (20× the country average). Demographically, the The American Conservative audience skews more male with an average age of 51.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of The American Conservative fans

Demographic split for The American Conservative audience in United States
MetricValue
Female39.1%
Male60.9%
Average age51.3
Estimated audience size968,659

Audience persona

The typical The American Conservative fan in United States is more male, around 51.3 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for The American Conservative in United States
RegionReachAffinity
California68,6440.64×
New York58,6731.08×
Texas58,3280.7×
Florida42,0960.64×
Pennsylvania39,8131.22×
Virginia36,5441.55×
Illinois34,2921.06×
Georgia32,1771.08×
Michigan29,7751.18×
Ohio28,5740.96×
North Carolina25,8690.89×
Massachusetts24,1201.26×
Maryland24,0231.44×
Wisconsin23,6121.62×
Washington19,8841.02×
New Jersey19,2830.78×
Indiana18,5351.05×
Arizona18,1980.92×
Missouri16,8401.08×
Tennessee16,4070.84×
Alabama16,2981.2×
Colorado13,6380.89×
Oregon13,1881.19×
Minnesota12,5490.9×
Kentucky12,0690.99×
Washington, District of Columbia11,9484.1×
Louisiana10,3930.83×
Idaho8,7641.8×
South Carolina8,6950.6×
Connecticut8,6780.89×
Iowa8,2511.03×
Oklahoma6,8270.63×
Rhode Island6,1491.99×
Nevada5,7660.62×
Utah5,7530.66×
Arkansas5,7310.72×
Kansas4,7340.62×
New Mexico4,4030.91×
Mississippi4,3650.55×
Delaware3,9941.49×
New Hampshire3,5300.92×
Maine3,3430.96×
Nebraska3,1660.65×
Montana2,9261.09×
West Virginia2,0020.44×
Hawaii1,9430.47×
Alaska1,5180.73×
North Dakota1,2050.61×
Vermont1,0340.61×
Wyoming7770.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The American Conservative audience
BrandAffinityCategory
Halsey, Oregon20×Travel & Leisure
Urban Outfitters3.45×Shopping
Iowa Speedway41.96×Sports
JDSU3.61×Business & Career
Israel2.3×Travel & Leisure
Edamame23.15×Food & Beverages
Corona (band)5.13×Music & Radio
University at Albany, SUNY17.78×Business & Career
Grammarly3.62×Business & Career
3D printing1.78×Technology & Electronics
Noodle (Gorillaz)2.44×Music & Radio
Jeep Wagoneer3.65×Cars & Mobility
Home staging3.25×Home & Garden
Kendra Scott1.68×Fashion & Accessoires
Jesse Plemons1.81×Movies & TV
Fat Albert (film)4.27×Movies & TV
NBC10 Philadelphia4.29×Movies & TV
UK garage2.69×Music & Radio
Enfamil3.33×Kids & Family
Layne Staley3.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The American Conservative audience
TraitClusterScore
PatriotismCONSERVATISM5.37
SpiritualityBALANCE2
TraditionCONSERVATISM1.74
IndividualismJOY1.57
Need for SecurityCONSERVATISM1.55
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for The American Conservative
CountryShare
United States83.2%
Canada2.2%
China2.1%

See The American Conservative audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does The American Conservative have in United States?

The American Conservative has an estimated audience of 968,659 people in United States, concentrated in California and New York.

What is the gender split and age of The American Conservative fans?

39.1% of The American Conservative fans are female, 60.9% are male, with an average age of 51.3 years.

Which brands do The American Conservative fans like most?

The American Conservative fans show strongest brand affinity for Halsey, Oregon (20×), Urban Outfitters (3.45×), and Iowa Speedway (41.96×) over the country average.

Where do The American Conservative fans live in United States?

The American Conservative fans in United States are most concentrated in California (reach 68,644), New York (reach 58,673), and Texas (reach 58,328). These three regions account for the largest share of the active audience.

What other brands do The American Conservative fans also like?

Beyond The American Conservative itself, the audience over-indexes on Urban Outfitters (3.45×), Iowa Speedway (41.96×), JDSU (3.61×), and Israel (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The American Conservative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.