Rascasse Audience Intelligence

The Australian Audience in United States

A data profile of the people who buy, follow and care about The Australian in United States — modelled from more than twelve digital signal sources. The Australian has an estimated audience of 312,428 people in United States.

#205among Newspaper in United States#1559among Website / Newspaper / Magazine in United States#425in News

The average The Australian fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Scooby-Doo, Armageddon (1998 film), Zimmermann, with strongest over-indexing on Scooby-Doo (6.26× the country average).

Demographically, the The Australian audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Australian fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Australian profile in United States.

Audience size
312K
in United States
Gender
52.3%♀
47.7% male
Age
43.6
average years
Country rank
#47332
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Australian

52.3% are female, 47.7% are male, average age 43.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for The Australian audience in United States
MetricValue
Female52.3%
Male47.7%
Average age43.6
Estimated audience size312,428
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the The Australian audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3915%
40-4921%
50+35%
Fig. 04

Worldwide distribution

5.1%

of the worldwide The Australian audience comes from United States.

Worldwide audience distribution share by country for The Australian
CountryShare
Australia77.1%
United States5.1%
Italy2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Australian audience in United States is strongest.

Fig. 05

Top regions by affinity

The Australian fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K5.47×
02Hawaii~5K3.77×
03Alaska~2K2.80×
04Colorado~7K1.35×
05New York~20K1.34×
06California~40K1.19×
07Montana~1K1.19×
08Nevada~3K1.08×
09Washington~7K1.07×
10Massachusetts~7K1.07×
11Utah~3K1.06×
12Vermont<1K1.02×
13West Virginia~1K1.01×
14North Dakota<1K1.01×
15Idaho~2K1.00×
16South Dakota<1K0.98×
17Rhode Island<1K0.97×
18Virginia~7K0.94×
19Delaware<1K0.93×
20New Hampshire~1K0.91×
21Maine~1K0.91×
22New Mexico~1K0.90×
23Texas~20K0.89×
24Connecticut~3K0.89×
25Mississippi~2K0.88×
26Nebraska~1K0.88×
27Arizona~6K0.87×
28Oregon~3K0.86×
29Arkansas~2K0.86×
30Tennessee~5K0.85×
31Maryland~5K0.85×
32Kansas~2K0.85×
33Iowa~2K0.84×
34Georgia~8K0.82×
35Oklahoma~3K0.82×
36Louisiana~3K0.81×
37Kentucky~3K0.81×
38South Carolina~4K0.80×
39New Jersey~6K0.79×
40Alabama~3K0.79×
41Wisconsin~4K0.75×
42Missouri~4K0.74×
43Minnesota~3K0.74×
44Indiana~4K0.73×
45Florida~10K0.69×
46Illinois~7K0.69×
47North Carolina~7K0.69×
48Michigan~6K0.68×
49Pennsylvania~7K0.66×
50Ohio~6K0.64×
Fig. 06

Affinity by region

Affinity by region — The Australian, United States
0.64×1.00×5.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Australian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Australian audience
#·InterestCategoryAffinity×
01qantas airwaysTravel & Leisure26.15×
02Armageddon (1998 film)Movies & TV20.00×
03Ian McShaneMovies & TV18.08×
04ZimmermannHome & Garden15.91×
05The Last Ship (TV series)Movies & TV14.41×
06Janie and JackShopping11.65×
07Karl MarxLiterature9.94×
08The Matrix (franchise)Movies & TV9.56×
09Brigitte BardotMovies & TV8.80×
10Scooby-DooMovies & TV6.26×
11Berlin WallTravel & Leisure5.70×
12Bath and BodyworksShopping4.07×
13SydneyTravel & Leisure3.07×
14Online newspaperNews2.53×
15FedExBusiness & Career2.34×
16Nordstrom rackFashion & Accessoires2.11×
17RadioTechnology & Electronics2.02×
18Fox News ChannelMovies & TV1.98×
19Nonprofit organizationPolitics & Society1.64×
20CNNMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Australian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Australian audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM17.42×
IndividualismJOY2.11×
SpiritualityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Australian audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
MindfulnessBALANCE0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Australian have in United States?

The Australian has an estimated audience of 312,428 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Australian fans?

52.3% of The Australian fans are female, 47.7% are male, with an average age of 43.6 years.

03

Which brands do The Australian fans like most?

The Australian fans show strongest brand affinity for Scooby-Doo (6.26×), Armageddon (1998 film) (20×), and Zimmermann (15.91×) over the country average.

04

Where do The Australian fans live in United States?

The Australian fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Australian fans also like?

Beyond The Australian itself, the audience over-indexes on Armageddon (1998 film) (20×), Zimmermann (15.91×), qantas airways (26.15×), and Ian McShane (18.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Australian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Australian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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