Rascasse Audience Intelligence

The Bachelorette Audience in United States

A data profile of the people who buy, follow and care about The Bachelorette in United States — modelled from more than twelve digital signal sources. The Bachelorette has an estimated audience of 605,361 people in United States.

#36among TV show in United States#2824among Movie / TV Show / Series in United States#6095in Movies & TV

The average The Bachelorette fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bachelor in Paradise (TV series), The Bachelor, Cast-iron cookware, with strongest over-indexing on Bachelor in Paradise (TV series) (13.5× the country average).

Demographically, the The Bachelorette audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Bachelorette fan in United States is more female, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for Bachelor in Paradise (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Bachelorette profile in United States.

Audience size
605K
in United States
Gender
75.7%♀
24.3% male
Age
35.5
average years
Country rank
#32638
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Bachelorette viewers

75.7% are female, 24.3% are male, average age 35.5.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for The Bachelorette audience in United States
MetricValue
Female75.7%
Male24.3%
Average age35.5
Estimated audience size605,361
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the The Bachelorette audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

42.9%

of the worldwide The Bachelorette audience comes from United States.

Worldwide audience distribution share by country for The Bachelorette
CountryShare
United States42.9%
Brazil7.3%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Bachelorette audience in United States is strongest.

Fig. 05

Top regions by affinity

The Bachelorette fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~60K1.58×
02Wisconsin~200K1.34×
03Massachusetts~200K1.33×
04North Dakota~20K1.31×
05Minnesota~200K1.30×
06Utah~100K1.22×
07California~1M1.16×
08Illinois~300K1.14×
09Alabama~100K1.14×
10Oregon~100K1.12×
11Pennsylvania~300K1.11×
12Washington~200K1.11×
13Connecticut~100K1.11×
14Maine~40K1.10×
15Iowa~80K1.09×
16Washington, District of Columbia~30K1.09×
17Oklahoma~100K1.08×
18Idaho~50K1.08×
19New York~500K1.07×
20New Jersey~200K1.07×
21Michigan~200K1.05×
22Hawaii~40K1.02×
23Colorado~100K1.00×
24Nebraska~40K0.99×
25Delaware~20K0.99×
26Virginia~200K0.98×
27Rhode Island~30K0.97×
28Tennessee~200K0.96×
29Arizona~200K0.95×
30Kansas~70K0.94×
31North Carolina~200K0.93×
32Kentucky~100K0.93×
33South Dakota~20K0.93×
34Indiana~100K0.92×
35Ohio~300K0.91×
36South Carolina~100K0.91×
37Louisiana~100K0.91×
38Vermont~10K0.91×
39Nevada~80K0.90×
40Montana~20K0.90×
41Florida~500K0.87×
42Missouri~100K0.87×
43Texas~700K0.86×
44Maryland~100K0.85×
45Georgia~200K0.84×
46Arkansas~60K0.84×
47New Mexico~40K0.81×
48Alaska~20K0.79×
49Mississippi~60K0.77×
50West Virginia~30K0.76×
Fig. 06

Affinity by region

Affinity by region — The Bachelorette, United States
0.76×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Bachelorette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Bachelorette audience
#·InterestCategoryAffinity×
01The BachelorMovies & TV21.60×
02B&QShopping17.42×
03Bachelor in Paradise (TV series)Movies & TV13.50×
04Celebrity Big BrotherMovies & TV10.79×
05Elisabeth MossMovies & TV8.22×
06Cast-iron cookwareHome & Garden7.30×
07Theo JamesMovies & TV6.99×
08Us WeeklyInternet & Social Media3.84×
09Urban OutfittersShopping2.86×
10T.J.MaxxShopping2.34×
11Trader Joe'sShopping2.23×
12ULTA BeautyBeauty & Wellness2.21×
13NordstromShopping2.18×
14MarshallsFashion & Accessoires2.16×
15Taylor SwiftMusic & Radio2.08×
16Old NavyFashion & Accessoires1.99×
17Do it yourself (DIY)Home & Garden1.93×
18Target CorporationShopping1.83×
19Macy'sShopping1.54×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Bachelorette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Bachelorette audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
Design AffinityPREMIUM1.43×
DIY MentalityTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Bachelorette audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.76×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Bachelorette have in United States?

The Bachelorette has an estimated audience of 605,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Bachelorette viewers?

75.7% of The Bachelorette fans are female, 24.3% are male, with an average age of 35.5 years.

03

Which brands do The Bachelorette fans like most?

The Bachelorette fans show strongest brand affinity for Bachelor in Paradise (TV series) (13.5×), The Bachelor (21.6×), and Cast-iron cookware (7.3×) over the country average.

04

Where do The Bachelorette fans live in United States?

The Bachelorette fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Bachelorette fans also like?

Beyond The Bachelorette itself, the audience over-indexes on The Bachelor (21.6×), Cast-iron cookware (7.3×), Do it yourself (DIY) (1.93×), and Trader Joe's (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See The Bachelorette audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bachelorette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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