The Bachelorette Audience in United States

The Bachelorette logo

The Bachelorette has an estimated audience of 8,916,995 people in United States. 75.7% are female, 24.3% are male, average age 35.5. Top regions: California, Texas, New York. Top brand affinities: Elsword, Pro-Ject, 9NEWS (KUSA), Joshua Jackson, Home equity.

The average The Bachelorette fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Pro-Ject, 9NEWS (KUSA), with strongest over-indexing on Elsword (33.95× the country average). Demographically, the The Bachelorette audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of The Bachelorette fans

Demographic split for The Bachelorette audience in United States
MetricValue
Female75.7%
Male24.3%
Average age35.5
Estimated audience size8,916,995

Audience persona

The typical The Bachelorette fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for The Bachelorette in United States
RegionReachAffinity
California1,267,2551.29×
Texas723,7520.94×
New York577,0621.16×
Florida550,3320.91×
Illinois353,0771.19×
Pennsylvania347,6881.16×
North Carolina264,9650.99×
New Jersey264,3461.17×
Ohio257,6220.94×
Massachusetts253,4521.44×
Michigan248,3271.06×
Georgia241,4230.88×
Virginia224,5901.03×
Washington215,0261.2×
Wisconsin188,2171.4×
Arizona182,2661×
Tennessee175,5480.98×
Minnesota172,7751.35×
Indiana149,7400.92×
Colorado149,1731.06×
Maryland129,9380.85×
South Carolina126,2890.94×
Missouri124,7650.87×
Oregon118,5161.16×
Alabama113,4650.91×
Connecticut104,4411.17×
Oklahoma103,5171.05×
Louisiana101,8600.89×
Utah96,3531.21×
Kentucky96,1640.86×
Nevada80,4050.93×
Iowa78,2401.06×
Kansas66,6010.95×
Arkansas56,8670.77×
Mississippi52,7440.72×
New Hampshire46,6611.33×
Nebraska43,4340.97×
Hawaii41,5341.08×
Idaho39,9820.89×
New Mexico35,4110.79×
Maine34,3621.08×
Washington, District of Columbia29,1761.09×
West Virginia27,4920.66×
Rhode Island27,4400.97×
Delaware24,6321×
Montana19,4050.78×
North Dakota18,4431.01×
South Dakota18,0230.87×
Vermont13,1400.84×
Alaska11,5820.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Bachelorette audience
BrandAffinityCategory
Elsword33.95×Games
Pro-Ject5.76×Music & Radio
9NEWS (KUSA)6.04×Movies & TV
Joshua Jackson5.4×Movies & TV
Home equity1.73×Home & Garden
Bank account2.13×Business & Career
John Havlicek12.5×Sports
Mothercare2.58×Kids & Family
Regional styles of Mexican music2.02×Music & Radio
Buena Vista, Colorado17.85×Travel & Leisure
Staycation2.21×Home & Garden
JDSU1.89×Business & Career
REC TEC Grills9.63×Sports
Cachorro2.67×Pets & Animals
Albany County, New York5.47×Travel & Leisure
Rossmann10.86×Shopping
Huaraz5.63×Travel & Leisure
EL FINANCIERO7.03×Business & Career
Stamp collecting2.04×Home & Garden
Electrolyte1.93×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Bachelorette audience
TraitClusterScore
Luxury OrientationPREMIUM3.69
SustainabilityBALANCE1.48
Design AffinityPREMIUM1.43
Risk AppetiteTHRILL1.42
Healthy LifestyleBALANCE1.26
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for The Bachelorette
CountryShare
United States85.8%
Canada7.8%
Brazil0.7%

See The Bachelorette audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does The Bachelorette have in United States?

The Bachelorette has an estimated audience of 8,916,995 people in United States, concentrated in California and Texas.

What is the gender split and age of The Bachelorette fans?

75.7% of The Bachelorette fans are female, 24.3% are male, with an average age of 35.5 years.

Which brands do The Bachelorette fans like most?

The Bachelorette fans show strongest brand affinity for Elsword (33.95×), Pro-Ject (5.76×), and 9NEWS (KUSA) (6.04×) over the country average.

Where do The Bachelorette fans live in United States?

The Bachelorette fans in United States are most concentrated in California (reach 1,267,255), Texas (reach 723,752), and New York (reach 577,062). These three regions account for the largest share of the active audience.

What other brands do The Bachelorette fans also like?

Beyond The Bachelorette itself, the audience over-indexes on Pro-Ject (5.76×), 9NEWS (KUSA) (6.04×), Joshua Jackson (5.4×), and Home equity (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Bachelorette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.