The Boston Globe Audience in United States
The Boston Globe has an estimated audience of 1,451,811 people in United States. 58.1% are female, 41.9% are male, average age 46.3. Top brand affinities: Alaska, St. Ives, Stamp collecting, Historic site, Product design.
Top brand affinities include Alaska, St. Ives, Stamp collecting, with strongest over-indexing on Alaska (13.1× the country average). Demographically, the The Boston Globe audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Boston Globe fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 46.3 |
| Estimated audience size | 1,451,811 |
Audience persona
The typical The Boston Globe fan in United States is more female, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 13.1× | Travel & Leisure |
| St. Ives | 79.17× | Travel & Leisure |
| Stamp collecting | 18.47× | Home & Garden |
| Historic site | 11.79× | Arts & Culture |
| Product design | 4.21× | Business & Career |
| Pro-Ject | 4.8× | Music & Radio |
| Home equity | 2.14× | Home & Garden |
| Israel | 1.95× | Travel & Leisure |
| Jersey (fabric) | 17.65× | Fashion & Accessoires |
| Natural rubber | 1.62× | Cars & Mobility |
| Emperor Entertainment Group | 9.27× | Business & Career |
| JDSU | 1.77× | Business & Career |
| Staycation | 1.74× | Home & Garden |
| Necktie | 2.52× | Fashion & Accessoires |
| Academy Award for Best Original Score | 8.64× | Movies & TV |
| The Perks of Being a Wallflower (film) | 3.27× | Movies & TV |
| Keene, New Hampshire | 9.43× | Travel & Leisure |
| Solo climbing | 3.23× | Sports |
| Hammock camping | 3.23× | Travel & Leisure |
| Fairy godmother | 3.31× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.77 |
| Design Affinity | PREMIUM | 1.77 |
| Luxury Orientation | PREMIUM | 1.53 |
| Travelling | THRILL | 1.52 |
| Career Orientation | POWER | 1.51 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.3% |
| China | 2.5% |
| Philippines | 1.9% |
See The Boston Globe audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Boston Globe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.