Rascasse Audience Intelligence

The Boston Globe Audience in United States

A data profile of the people who buy, follow and care about The Boston Globe in United States — modelled from more than twelve digital signal sources. The Boston Globe has an estimated audience of 1,450,353 people in United States.

#40among Newspaper in United States#566among Website / Newspaper / Magazine in United States#115in News

The average The Boston Globe fan in United States is 46.3 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, California.

Top brand affinities include Corriere della Sera, Boston Bruins, La Repubblica, with strongest over-indexing on Corriere della Sera (39.11× the country average).

Demographically, the The Boston Globe audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Boston Globe fan in United States is more female, around 46.3 years old, with strong Sustainability tendencies and a notable affinity for Corriere della Sera.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Boston Globe profile in United States.

Audience size
1.5M
in United States
Gender
58.1%♀
41.9% male
Age
46.3
average years
Country rank
#18211
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Boston Globe

58.1% are female, 41.9% are male, average age 46.3.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for The Boston Globe audience in United States
MetricValue
Female58.1%
Male41.9%
Average age46.3
Estimated audience size1,450,353
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the The Boston Globe audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3915%
40-4923%
50+40%
Fig. 04

Worldwide distribution

77.0%

of the worldwide The Boston Globe audience comes from United States.

Worldwide audience distribution share by country for The Boston Globe
CountryShare
United States77.0%
China2.5%
Philippines1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Boston Globe audience in United States is strongest.

Fig. 05

Top regions by affinity

The Boston Globe fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K21.89×
02Maine~30K6.29×
03New Hampshire~30K4.81×
04Rhode Island~20K3.96×
05Vermont~6K2.37×
06Connecticut~10K0.98×
07New Mexico~7K0.97×
08North Dakota~3K0.92×
09Montana~4K0.91×
10South Dakota~3K0.91×
11Alaska~3K0.91×
12Delaware~4K0.89×
13Arkansas~10K0.88×
14Mississippi~10K0.87×
15Idaho~6K0.87×
16West Virginia~6K0.86×
17Iowa~10K0.84×
18Hawaii~5K0.84×
19Nebraska~6K0.82×
20Kansas~9K0.81×
21Louisiana~20K0.80×
22Oklahoma~10K0.78×
23Utah~10K0.78×
24Washington, District of Columbia~3K0.78×
25Nevada~10K0.75×
26Alabama~20K0.74×
27Missouri~20K0.69×
28Kentucky~10K0.66×
29Oregon~10K0.63×
30Indiana~20K0.58×
31South Carolina~10K0.58×
32Colorado~10K0.57×
33Wisconsin~10K0.57×
34Minnesota~10K0.57×
35Tennessee~20K0.56×
36Florida~50K0.55×
37Maryland~10K0.53×
38Arizona~20K0.52×
39Michigan~20K0.49×
40New York~40K0.48×
41Ohio~20K0.48×
42Washington~10K0.48×
43Virginia~20K0.46×
44New Jersey~20K0.45×
45Georgia~20K0.44×
46North Carolina~20K0.44×
47Illinois~20K0.43×
48Pennsylvania~20K0.41×
49Texas~40K0.30×
50California~40K0.27×
Fig. 06

Affinity by region

Affinity by region — The Boston Globe, United States
0.27×1.00×21.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Boston Globe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Boston Globe audience
#·InterestCategoryAffinity×
01Corriere della SeraNews39.11×
02La RepubblicaNews38.13×
03Society6Shopping20.00×
04Boston BruinsSports12.06×
05Boscov'sFashion & Accessoires5.67×
06Jared LetoMovies & TV5.61×
07Bergdorf GoodmanFashion & Accessoires5.07×
08PoliticoPolitics & Society4.16×
09MSNBCMovies & TV4.07×
10Sustainable energyHome & Garden4.00×
11Boston Red SoxSports3.93×
12Preventive healthcareHealth3.35×
13New York PostNews3.17×
14BestsellerLiterature2.96×
15Trader Joe'sShopping2.87×
16Renewable energyBusiness & Career2.82×
17CBS NewsMovies & TV2.62×
18PhilanthropyArts & Culture2.45×
19GeneticsKids & Family2.19×
20AirbnbTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Boston Globe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Boston Globe audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.07×
Career OrientationPOWER1.95×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Boston Globe audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Pet OwnershipJOY0.94×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Boston Globe have in United States?

The Boston Globe has an estimated audience of 1,450,353 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of The Boston Globe fans?

58.1% of The Boston Globe fans are female, 41.9% are male, with an average age of 46.3 years.

03

Which brands do The Boston Globe fans like most?

The Boston Globe fans show strongest brand affinity for Corriere della Sera (39.11×), Boston Bruins (12.06×), and La Repubblica (38.13×) over the country average.

04

Where do The Boston Globe fans live in United States?

The Boston Globe fans in United States are most concentrated in Massachusetts (reach ~600K), Florida (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Boston Globe fans also like?

Beyond The Boston Globe itself, the audience over-indexes on Boston Bruins (12.06×), La Repubblica (38.13×), Society6 (20×), and Trader Joe's (2.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Boston Globe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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