A data profile of the people who buy, follow and care about The Crucible in United States — modelled from more than twelve digital signal sources. The Crucible has an estimated audience of 958,090 people in United States.
The average The Crucible fan in United States is 36.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Donald Trump, Reddit, Alcoholic beverages, with strongest over-indexing on Donald Trump (1.77× the country average).
Demographically, the The Crucible audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Crucible fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Donald Trump.
The key figures that characterise the The Crucible profile in United States.
44.5% are female, 55.5% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 36.8 |
| Estimated audience size | 958,090 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide The Crucible audience comes from United States.
| Country | Share |
|---|---|
| United States | 77.3% |
| United Kingdom | 11.2% |
| Germany | 2.6% |
Where the The Crucible audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 3.23× | |
| 02 | Virginia | ~30K | 1.36× | |
| 03 | South Carolina | ~20K | 1.36× | |
| 04 | Massachusetts | ~30K | 1.31× | |
| 05 | California | ~100K | 1.27× | |
| 06 | Maryland | ~20K | 1.27× | |
| 07 | North Carolina | ~30K | 1.14× | |
| 08 | Georgia | ~30K | 1.13× | |
| 09 | Connecticut | ~10K | 1.12× | |
| 10 | New Hampshire | ~4K | 1.12× | |
| 11 | New Jersey | ~30K | 1.10× | |
| 12 | Rhode Island | ~3K | 1.10× | |
| 13 | Pennsylvania | ~40K | 1.07× | |
| 14 | North Dakota | ~2K | 1.07× | |
| 15 | Texas | ~90K | 1.06× | |
| 16 | Oklahoma | ~10K | 1.06× | |
| 17 | Utah | ~9K | 1.05× | |
| 18 | Tennessee | ~20K | 1.02× | |
| 19 | Maine | ~4K | 1.01× | |
| 20 | Kansas | ~8K | 0.99× | |
| 21 | Idaho | ~5K | 0.97× | |
| 22 | Kentucky | ~10K | 0.96× | |
| 23 | South Dakota | ~2K | 0.96× | |
| 24 | New York | ~50K | 0.95× | |
| 25 | Arkansas | ~8K | 0.95× | |
| 26 | Mississippi | ~8K | 0.95× | |
| 27 | Alaska | ~2K | 0.95× | |
| 28 | Arizona | ~20K | 0.94× | |
| 29 | Michigan | ~20K | 0.93× | |
| 30 | Louisiana | ~10K | 0.93× | |
| 31 | Alabama | ~10K | 0.91× | |
| 32 | Indiana | ~20K | 0.90× | |
| 33 | Wisconsin | ~10K | 0.90× | |
| 34 | West Virginia | ~4K | 0.90× | |
| 35 | Missouri | ~10K | 0.89× | |
| 36 | Vermont | ~2K | 0.88× | |
| 37 | Ohio | ~30K | 0.85× | |
| 38 | Washington | ~20K | 0.85× | |
| 39 | Iowa | ~7K | 0.84× | |
| 40 | Nebraska | ~4K | 0.83× | |
| 41 | Montana | ~2K | 0.83× | |
| 42 | Delaware | ~2K | 0.83× | |
| 43 | Illinois | ~30K | 0.79× | |
| 44 | Nevada | ~8K | 0.79× | |
| 45 | New Mexico | ~4K | 0.79× | |
| 46 | Oregon | ~9K | 0.78× | |
| 47 | Florida | ~50K | 0.77× | |
| 48 | Minnesota | ~10K | 0.77× | |
| 49 | Colorado | ~10K | 0.70× | |
| 50 | Hawaii | ~3K | 0.65× |
The strongest cross-interests of the The Crucible audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic sports | Sports | 5.23× | ||
| 02 | Call of Duty | Games | 3.29× | ||
| 03 | Golden State Warriors | Sports | 2.88× | ||
| 04 | Internet & Social Media | 2.52× | |||
| 05 | FedEx | Business & Career | 2.36× | ||
| 06 | Horror movies | Movies & TV | 2.03× | ||
| 07 | Burger King | Food & Beverages | 2.01× | ||
| 08 | HBO | Movies & TV | 1.90× | ||
| 09 | Donald Trump | Politics & Society | 1.77× | ||
| 10 | T-Mobile | Technology & Electronics | 1.77× | ||
| 11 | Alcoholic beverages | Food & Beverages | 1.71× | ||
| 12 | X | Internet & Social Media | 1.67× | ||
| 13 | Smartphones | Technology & Electronics | 1.65× | ||
| 14 | EBay | Shopping | 1.58× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | Wine | Food & Beverages | 1.57× | ||
| 17 | CNN | Movies & TV | 1.56× | ||
| 18 | Beer | Food & Beverages | 1.56× | ||
| 19 | Religion | Business & Career | 1.53× | ||
| 20 | Coffee | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Spirituality | BALANCE | 1.53× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.38× | |
| Luxury Orientation | PREMIUM | 0.39× | |
| Mindfulness | BALANCE | 0.44× |
The Crucible has an estimated audience of 958,090 people in United States, concentrated in California and Texas.
44.5% of The Crucible fans are female, 55.5% are male, with an average age of 36.8 years.
The Crucible fans show strongest brand affinity for Donald Trump (1.77×), Reddit (2.52×), and Alcoholic beverages (1.71×) over the country average.
The Crucible fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.
Beyond The Crucible itself, the audience over-indexes on Reddit (2.52×), Alcoholic beverages (1.71×), X (1.67×), and Golden State Warriors (2.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Crucible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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