The Crucible Audience in United States

The Crucible logo

The Crucible has an estimated audience of 994,662 people in United States. 44.5% are female, 55.5% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Arnold Palmer, WESH, Atkins diet, Consequence (rapper), Chili con carne.

The average The Crucible fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arnold Palmer, WESH, Atkins diet, with strongest over-indexing on Arnold Palmer (2.96× the country average). Demographically, the The Crucible audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Crucible fans

Demographic split for The Crucible audience in United States
MetricValue
Female44.5%
Male55.5%
Average age36.8
Estimated audience size994,662

Audience persona

The typical The Crucible fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Arnold Palmer.

Top regions in United States

Top regions ranked by reach for The Crucible in United States
RegionReachAffinity
California128,9371.18×
Texas85,4121×
Florida61,4410.91×
New York59,4381.07×
Georgia39,8151.3×
Pennsylvania35,8921.07×
North Carolina33,8141.13×
Virginia31,4941.3×
Massachusetts28,8221.47×
Illinois27,6670.83×
Ohio26,5940.87×
New Jersey26,3451.04×
Michigan24,8740.96×
Tennessee22,5561.13×
Maryland21,5811.26×
Arizona20,0140.99×
South Carolina19,9021.33×
Washington18,4780.93×
Indiana15,6720.86×
Missouri13,8940.87×
Wisconsin13,8120.92×
Alabama12,8050.92×
Connecticut12,0901.21×
Colorado12,0650.77×
Minnesota11,8410.83×
Louisiana11,6230.91×
Oklahoma10,9971×
Kentucky10,9410.88×
Oregon9,6470.85×
Utah9,5401.07×
Nevada8,0550.84×
Arkansas7,9930.98×
Mississippi7,6590.93×
Washington, District of Columbia7,6032.54×
Kansas7,5880.97×
Iowa7,1480.87×
Idaho4,8660.98×
West Virginia4,5580.98×
New Hampshire4,3521.11×
New Mexico3,8930.78×
Nebraska3,8620.77×
Maine3,7861.06×
Rhode Island3,5051.11×
Hawaii2,3860.56×
North Dakota2,2821.12×
Montana2,1430.78×
Delaware2,0170.74×
South Dakota1,8530.81×
Alaska1,6220.76×
Vermont1,5000.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Crucible audience
BrandAffinityCategory
Arnold Palmer2.96×Sports
WESH2.01×Movies & TV
Atkins diet1.6×Health
Consequence (rapper)1.74×Music & Radio
Chili con carne2.17×Food & Beverages
WSVN1.88×Movies & TV
Brookside1.87×Movies & TV
James Beard2.21×Literature
Prozis1.82×Shopping
Iguala1.72×Travel & Leisure
Shelby Foote1.6×Literature
Alan Greenspan1.63×Business & Career
Dalit2.3×Politics & Society
Pendleton, Oregon1.56×Travel & Leisure
Two-Lane Blacktop1.74×Movies & TV
Glucose Buddy2.09×Health
Perris, California1.52×Travel & Leisure
richard speight jr1.74×Movies & TV
Grover Washington, Jr.1.74×Music & Radio
Michael Jr. Comedy2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Crucible audience
TraitClusterScore
Early Adopter MentalityPOWER1.22
LGBTQ+ IdentityOPEN1.15
Social Media UsageJOY1.1
ExtroversionTHRILL1.05
IndividualismJOY1.02
SpiritualityBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for The Crucible
CountryShare
United States78.5%
United Kingdom10.5%
South Africa2.5%

See The Crucible audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Crucible have in United States?

The Crucible has an estimated audience of 994,662 people in United States, concentrated in California and Texas.

What is the gender split and age of The Crucible fans?

44.5% of The Crucible fans are female, 55.5% are male, with an average age of 36.8 years.

Which brands do The Crucible fans like most?

The Crucible fans show strongest brand affinity for Arnold Palmer (2.96×), WESH (2.01×), and Atkins diet (1.6×) over the country average.

Where do The Crucible fans live in United States?

The Crucible fans in United States are most concentrated in California (reach 128,937), Texas (reach 85,412), and Florida (reach 61,441). These three regions account for the largest share of the active audience.

What other brands do The Crucible fans also like?

Beyond The Crucible itself, the audience over-indexes on WESH (2.01×), Atkins diet (1.6×), Consequence (rapper) (1.74×), and Chili con carne (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Crucible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.