The Daily Show Audience in United States

The Daily Show logo

The Daily Show has an estimated audience of 4,872,593 people in United States. 48.9% are female, 51.1% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Elsword, The Historian.

The average The Daily Show fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Daily Show audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of The Daily Show fans

Demographic split for The Daily Show audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.1
Estimated audience size4,872,593

Audience persona

The typical The Daily Show fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Daily Show in United States
RegionReachAffinity
California588,9591.1×
New York382,1701.4×
Texas260,4330.62×
Florida235,7100.71×
Pennsylvania171,4611.05×
Illinois169,8771.05×
Washington160,9541.65×
Massachusetts137,3581.43×
Ohio135,9120.91×
New Jersey133,3041.08×
North Carolina127,8020.87×
Michigan126,7090.99×
Virginia118,8481×
Colorado108,4921.41×
Georgia101,5960.68×
Arizona101,3901.02×
Oregon97,5811.75×
Wisconsin95,5181.3×
Minnesota93,5211.34×
Maryland82,1890.98×
Missouri69,8750.89×
Indiana66,8250.75×
Tennessee60,4790.62×
Connecticut57,6881.18×
South Carolina49,0140.67×
Kentucky43,1270.71×
Utah38,0920.87×
Alabama37,8080.56×
Iowa37,1130.92×
Louisiana35,1090.56×
Oklahoma33,8510.63×
Nevada33,4570.71×
Kansas29,6110.77×
Maine28,6701.64×
New Mexico25,9621.06×
New Hampshire25,5241.33×
Hawaii24,8481.19×
Idaho22,9180.94×
Arkansas22,6760.56×
Washington, District of Columbia20,2911.39×
Montana19,3341.43×
Nebraska19,1230.78×
Vermont17,5892.06×
Rhode Island16,8511.09×
Mississippi14,7040.37×
Alaska14,1621.36×
West Virginia13,9760.62×
Delaware13,4231×
South Dakota7,4850.66×
North Dakota6,0530.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Daily Show audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Elsword25×Games
The Historian16.48×Literature
Israel2.14×Travel & Leisure
Goop4.11×Internet & Social Media
Eurail16.57×Cars & Mobility
Home staging3.87×Home & Garden
Grinch2.79×Movies & TV
Vocal harmony3.01×Music & Radio
Grace Slick5.6×Music & Radio
Google Photos1.59×Technology & Electronics
Parral, Chihuahua9.06×Travel & Leisure
3D printing1.52×Technology & Electronics
Wok3.84×Food & Beverages
Jeep Wagoneer2.79×Cars & Mobility
Jesse Plemons1.67×Movies & TV
Wikia1.62×Internet & Social Media
Jeep Grand Cherokee (WJ)2.95×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Daily Show audience
TraitClusterScore
ExtroversionTHRILL1.25
Early Adopter MentalityPOWER1.25
Risk AppetiteTHRILL1.21
SustainabilityBALANCE1.16
Luxury OrientationPREMIUM1.15
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for The Daily Show
CountryShare
United States66.6%
Canada6.3%
United Kingdom4.9%

See The Daily Show audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does The Daily Show have in United States?

The Daily Show has an estimated audience of 4,872,593 people in United States, concentrated in California and New York.

What is the gender split and age of The Daily Show fans?

48.9% of The Daily Show fans are female, 51.1% are male, with an average age of 40.1 years.

Which brands do The Daily Show fans like most?

The Daily Show fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do The Daily Show fans live in United States?

The Daily Show fans in United States are most concentrated in California (reach 588,959), New York (reach 382,170), and Texas (reach 260,433). These three regions account for the largest share of the active audience.

What other brands do The Daily Show fans also like?

Beyond The Daily Show itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), Elsword (25×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Daily Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.