The Empire Strikes Back Audience in United States

The Empire Strikes Back logo

The Empire Strikes Back has an estimated audience of 1,403,428 people in United States. 34.6% are female, 65.4% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Queens College, City University of New York, Grinch, Vocal harmony.

The average The Empire Strikes Back fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Queens College, City University of New York, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Empire Strikes Back audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Empire Strikes Back fans

Demographic split for The Empire Strikes Back audience in United States
MetricValue
Female34.6%
Male65.4%
Average age31.5
Estimated audience size1,403,428

Audience persona

The typical The Empire Strikes Back fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Empire Strikes Back in United States
RegionReachAffinity
California199,1241.29×
Texas120,8811×
Florida92,5930.97×
New York73,9300.94×
Illinois48,0861.03×
Pennsylvania47,0691×
Ohio46,2421.07×
North Carolina40,6260.96×
Georgia39,6010.92×
Michigan35,7220.97×
Virginia35,2251.03×
New Jersey35,1390.98×
Washington33,1921.18×
Arizona31,5551.1×
Massachusetts31,0471.12×
Indiana28,2341.1×
Tennessee28,0611×
Missouri26,6541.18×
Colorado23,1791.05×
Maryland22,5910.94×
Kentucky21,5071.22×
Minnesota21,4501.07×
Wisconsin20,4360.97×
Oregon20,3401.26×
South Carolina20,2500.96×
Alabama17,1360.87×
Utah16,5881.32×
Oklahoma16,4621.06×
Louisiana15,1870.84×
Connecticut14,2821.01×
Nevada12,9500.95×
Arkansas11,6121×
Iowa11,4900.99×
Kansas10,8890.98×
Mississippi8,3480.72×
Idaho7,7041.09×
New Mexico6,6600.95×
Nebraska6,3290.9×
West Virginia5,8040.89×
New Hampshire5,4920.99×
Maine5,3361.06×
Hawaii4,4400.74×
Rhode Island4,4370.99×
Washington, District of Columbia4,0820.97×
Montana3,6290.93×
Alaska3,4391.15×
Delaware3,1980.83×
South Dakota2,7640.85×
North Dakota2,5020.87×
Vermont2,2000.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Empire Strikes Back audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site13.66×Arts & Culture
Queens College, City University of New York20×Business & Career
Grinch10.14×Movies & TV
Vocal harmony9.7×Music & Radio
Elsword30×Games
Dog breed2.16×Pets & Animals
Cherish (group)18.1×Music & Radio
Urban Outfitters3.08×Shopping
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Monogram5.86×Home & Garden
Home construction1.69×Home & Garden
Hamden, Connecticut19.31×Travel & Leisure
Lahaina, Hawaii18.56×Travel & Leisure
Alaska1.65×Travel & Leisure
Vickie Guerrero13.4×Business & Career
Winemaking3.98×Food & Beverages
Gomer Pyle, U.S.M.C.20.21×Movies & TV
3D printing1.87×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Empire Strikes Back audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Design AffinityPREMIUM1.52
Early Adopter MentalityPOWER1.48
LGBTQ+ IdentityOPEN1.47
Pet OwnershipJOY1.37
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for The Empire Strikes Back
CountryShare
United States57.7%
United Kingdom9.3%
Germany5.4%

See The Empire Strikes Back audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Empire Strikes Back have in United States?

The Empire Strikes Back has an estimated audience of 1,403,428 people in United States, concentrated in California and Texas.

What is the gender split and age of The Empire Strikes Back fans?

34.6% of The Empire Strikes Back fans are female, 65.4% are male, with an average age of 31.5 years.

Which brands do The Empire Strikes Back fans like most?

The Empire Strikes Back fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (13.66×), and Queens College, City University of New York (20×) over the country average.

Where do The Empire Strikes Back fans live in United States?

The Empire Strikes Back fans in United States are most concentrated in California (reach 199,124), Texas (reach 120,881), and Florida (reach 92,593). These three regions account for the largest share of the active audience.

What other brands do The Empire Strikes Back fans also like?

Beyond The Empire Strikes Back itself, the audience over-indexes on Historic site (13.66×), Queens College, City University of New York (20×), Grinch (10.14×), and Vocal harmony (9.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Empire Strikes Back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.