Rascasse Audience Intelligence

The Empire Strikes Back Audience in United States

A data profile of the people who buy, follow and care about The Empire Strikes Back in United States — modelled from more than twelve digital signal sources. The Empire Strikes Back has an estimated audience of 1,375,062 people in United States.

#29among Science Fiction & Fantasy in United States#1293among Movie / TV Show / Series in United States#3196in Movies & TV

The average The Empire Strikes Back fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disneyland Paris, Superman, Disney Store, with strongest over-indexing on Disneyland Paris (13.6× the country average).

Demographically, the The Empire Strikes Back audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Empire Strikes Back fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Disneyland Paris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Empire Strikes Back profile in United States.

Audience size
1.4M
in United States
Gender
34.6%♀
65.4% male
Age
31.5
average years
Country rank
#18930
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Empire Strikes Back viewers

34.6% are female, 65.4% are male, average age 31.5.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for The Empire Strikes Back audience in United States
MetricValue
Female34.6%
Male65.4%
Average age31.5
Estimated audience size1,375,062
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the The Empire Strikes Back audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3919%
40-4915%
50+5%
Fig. 04

Worldwide distribution

55.3%

of the worldwide The Empire Strikes Back audience comes from United States.

Worldwide audience distribution share by country for The Empire Strikes Back
CountryShare
United States55.3%
United Kingdom8.9%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Empire Strikes Back audience in United States is strongest.

Fig. 05

Top regions by affinity

The Empire Strikes Back fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.39×
02California~200K1.22×
03Oregon~20K1.20×
04Arizona~30K1.13×
05Washington~30K1.13×
06Kentucky~20K1.12×
07Idaho~8K1.11×
08Missouri~20K1.10×
09Alaska~3K1.10×
10Nevada~10K1.09×
11Massachusetts~30K1.08×
12Maine~5K1.06×
13Indiana~30K1.04×
14Minnesota~20K1.04×
15Colorado~20K1.03×
16Oklahoma~20K1.03×
17Connecticut~10K1.02×
18New Hampshire~6K1.02×
19Pennsylvania~50K1.01×
20Ohio~40K1.01×
21Tennessee~30K1.01×
22Iowa~10K1.01×
23Arkansas~10K1.01×
24Kansas~10K1.01×
25New Mexico~7K1.00×
26Rhode Island~4K1.00×
27Montana~4K1.00×
28Virginia~30K0.99×
29Wisconsin~20K0.98×
30Texas~100K0.97×
31Michigan~40K0.97×
32Illinois~50K0.96×
33New Jersey~30K0.96×
34Nebraska~7K0.96×
35Vermont~2K0.96×
36South Carolina~20K0.95×
37West Virginia~6K0.95×
38South Dakota~3K0.95×
39North Dakota~3K0.95×
40Alabama~20K0.94×
41Washington, District of Columbia~4K0.94×
42Florida~90K0.92×
43North Carolina~40K0.92×
44Maryland~20K0.92×
45Delaware~4K0.91×
46Georgia~40K0.89×
47New York~70K0.88×
48Louisiana~20K0.85×
49Hawaii~5K0.82×
50Mississippi~9K0.81×
Fig. 06

Affinity by region

Affinity by region — The Empire Strikes Back, United States
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Empire Strikes Back audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Empire Strikes Back audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics20.00×
02Lego NinjagoKids & Family18.14×
03The Lego MovieMovies & TV14.50×
04Disneyland ParisTravel & Leisure13.60×
05Buckingham PalaceTravel & Leisure13.20×
06Indiana Jones (franchise)Movies & TV11.14×
07Alvin and the ChipmunksMusic & Radio10.88×
08Disney StoreShopping9.29×
09Superhero fictionLiterature8.64×
10Guardians of the Galaxy (film)Movies & TV7.49×
11Graphic novelLiterature6.86×
12Downton AbbeyMovies & TV6.60×
13Collectible card gameGames5.55×
14Brittany SnowMovies & TV5.23×
15Action-adventure gameGames4.61×
16Anime and manga fandomLiterature4.23×
17PokémonGames2.98×
18SupermanMovies & TV2.66×
19Mobile gameGames2.48×
20ComicsLiterature2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Empire Strikes Back audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Empire Strikes Back audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
IndulgenceJOY1.49×
Pet OwnershipJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Empire Strikes Back audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
DIY MentalityTHRILL0.78×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Empire Strikes Back have in United States?

The Empire Strikes Back has an estimated audience of 1,375,062 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Empire Strikes Back viewers?

34.6% of The Empire Strikes Back fans are female, 65.4% are male, with an average age of 31.5 years.

03

Which brands do The Empire Strikes Back fans like most?

The Empire Strikes Back fans show strongest brand affinity for Disneyland Paris (13.6×), Superman (2.66×), and Disney Store (9.29×) over the country average.

04

Where do The Empire Strikes Back fans live in United States?

The Empire Strikes Back fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Empire Strikes Back fans also like?

Beyond The Empire Strikes Back itself, the audience over-indexes on Superman (2.66×), Disney Store (9.29×), malwarebytes (20×), and Alvin and the Chipmunks (10.88×) compared to the United States average.

Appendix

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See The Empire Strikes Back audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Empire Strikes Back. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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