Rascasse Audience Intelligence

The Grove Audience in United States

A data profile of the people who buy, follow and care about The Grove in United States — modelled from more than twelve digital signal sources. The Grove has an estimated audience of 6,119,671 people in United States.

#45among Concert venue in United States#376among POI in United States#461in Music & Radio

The average The Grove fan in United States is 36.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.59× the country average).

Demographically, the The Grove audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Grove fan in United States is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Grove profile in United States.

Audience size
6.1M
in United States
Gender
47.8%♀
52.2% male
Age
36.5
average years
Country rank
#5635
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Grove fans

47.8% are female, 52.2% are male, average age 36.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for The Grove audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.5
Estimated audience size6,119,671
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the The Grove audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

68.7%

of the worldwide The Grove audience comes from United States.

Worldwide audience distribution share by country for The Grove
CountryShare
United States68.7%
United Kingdom13.5%
Saudi Arabia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Grove audience in United States is strongest.

Fig. 05

Top regions by affinity

The Grove fans by region: top regions in United States
#RegionReachAffinity×
01California~4.5M12.77×
02Oregon~200K2.82×
03Mississippi~90K1.81×
04Texas~800K1.70×
05Missouri~100K1.57×
06Nevada~80K1.53×
07Florida~600K1.52×
08Arizona~200K1.39×
09Tennessee~200K1.36×
10New Jersey~200K1.34×
11New Mexico~40K1.32×
12Nebraska~40K1.29×
13Arkansas~60K1.27×
14Illinois~200K1.20×
15Georgia~200K0.90×
16New York~300K0.85×
17Michigan~100K0.84×
18Colorado~70K0.83×
19Alabama~60K0.79×
20Idaho~20K0.78×
21Minnesota~60K0.77×
22Kentucky~50K0.74×
23Delaware~10K0.74×
24Hawaii~20K0.63×
25Vermont~6K0.63×
26Maryland~60K0.62×
27Alaska~7K0.61×
28Washington~70K0.60×
29Louisiana~40K0.60×
30Washington, District of Columbia~10K0.59×
31Pennsylvania~100K0.58×
32South Carolina~50K0.58×
33Iowa~30K0.58×
34South Dakota~8K0.58×
35North Dakota~7K0.58×
36Massachusetts~60K0.53×
37Maine~10K0.53×
38Montana~8K0.52×
39Rhode Island~9K0.50×
40Oklahoma~30K0.48×
41Kansas~20K0.48×
42West Virginia~10K0.47×
43New Hampshire~10K0.45×
44Utah~20K0.43×
45North Carolina~70K0.42×
46Ohio~70K0.40×
47Virginia~50K0.38×
48Wisconsin~30K0.36×
49Indiana~30K0.33×
50Connecticut~20K0.33×
Fig. 06

Affinity by region

Affinity by region — The Grove, United States
0.33×1.00×12.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Grove audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Grove audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.59×
02DepopFashion & Accessoires2.24×
03LivemusicMusic & Radio1.93×
04Compact carCars & Mobility1.75×
05Labor DayPolitics & Society1.71×
06Movie theaterMovies & TV1.69×
07Megan FoxMovies & TV1.69×
08Us WeeklyInternet & Social Media1.64×
09Film scoreMusic & Radio1.63×
10Music festivalsMusic & Radio1.62×
11VoucherShopping1.60×
12BarsTravel & Leisure1.56×
13BrewingFood & Beverages1.56×
14FoodieFood & Beverages1.53×
15NightlifeArts & Culture1.53×
16FlatbreadFood & Beverages1.53×
17Wine tastingFood & Beverages1.51×
18Facial hairBeauty & Wellness1.51×
19MeteorologyHome & Garden1.50×
20Credit unionBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Grove audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Grove audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
Community OrientationOPEN1.22×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Grove audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
DIY MentalityTHRILL0.89×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Grove have in United States?

The Grove has an estimated audience of 6,119,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Grove fans?

47.8% of The Grove fans are female, 52.2% are male, with an average age of 36.5 years.

03

Which brands do The Grove fans like most?

The Grove fans show strongest brand affinity for Concerts (2.59×), Bars (1.56×), and Livemusic (1.93×) over the country average.

04

Where do The Grove fans live in United States?

The Grove fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Grove fans also like?

Beyond The Grove itself, the audience over-indexes on Bars (1.56×), Livemusic (1.93×), Foodie (1.53×), and Music festivals (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See The Grove audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Grove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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