Rascasse Audience Intelligence

The Irish Times Audience in United States

A data profile of the people who buy, follow and care about The Irish Times in United States — modelled from more than twelve digital signal sources. The Irish Times has an estimated audience of 255,491 people in United States.

#249among Newspaper in United States#1758among Website / Newspaper / Magazine in United States#505in News

The average The Irish Times fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Trader Joe's, Antonio Brown, New York Post, with strongest over-indexing on Trader Joe's (2.41× the country average).

Demographically, the The Irish Times audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Irish Times fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Trader Joe's.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Irish Times profile in United States.

Audience size
255K
in United States
Gender
59.8%♀
40.2% male
Age
41.9
average years
Country rank
#52301
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Irish Times

59.8% are female, 40.2% are male, average age 41.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for The Irish Times audience in United States
MetricValue
Female59.8%
Male40.2%
Average age41.9
Estimated audience size255,491
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the The Irish Times audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4923%
50+27%
Fig. 04

Worldwide distribution

11.4%

of the worldwide The Irish Times audience comes from United States.

Worldwide audience distribution share by country for The Irish Times
CountryShare
Ireland62.1%
United Kingdom14.8%
United States11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Irish Times audience in United States is strongest.

Fig. 05

Top regions by affinity

The Irish Times fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K2.66×
02New York~40K2.52×
03Washington, District of Columbia~2K1.99×
04Connecticut~5K1.94×
05Pennsylvania~10K1.73×
06California~40K1.58×
07Illinois~10K1.48×
08Maine~1K1.34×
09New Jersey~9K1.32×
10Vermont<1K1.30×
11Alaska<1K1.10×
12Rhode Island<1K1.06×
13Minnesota~4K1.04×
14Florida~20K1.03×
15South Dakota<1K1.03×
16New Hampshire~1K1.02×
17North Dakota<1K1.02×
18Montana<1K1.01×
19Washington~5K1.00×
20Oregon~3K0.99×
21New Mexico~1K0.98×
22Delaware<1K0.98×
23Virginia~6K0.97×
24West Virginia~1K0.97×
25Idaho~1K0.95×
26Hawaii~1K0.94×
27Maryland~4K0.93×
28South Carolina~4K0.92×
29Nebraska~1K0.91×
30Mississippi~2K0.90×
31Colorado~4K0.89×
32Arkansas~2K0.89×
33Iowa~2K0.88×
34Kansas~2K0.88×
35Nevada~2K0.87×
36Oklahoma~2K0.86×
37Georgia~7K0.85×
38Alabama~3K0.85×
39Louisiana~3K0.85×
40Kentucky~3K0.85×
41Utah~2K0.85×
42Wisconsin~3K0.81×
43Missouri~3K0.80×
44Tennessee~4K0.78×
45Indiana~4K0.78×
46Arizona~4K0.77×
47Ohio~6K0.74×
48North Carolina~5K0.71×
49Michigan~5K0.71×
50Texas~10K0.51×
Fig. 06

Affinity by region

Affinity by region — The Irish Times, United States
0.51×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Irish Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Irish Times audience
#·InterestCategoryAffinity×
01Porter AirlinesTravel & Leisure20.00×
02CitizenMTravel & Leisure20.00×
03Rangers FCSports20.00×
04Malaysia AirlinesTravel & Leisure10.13×
05Antonio BrownSports9.66×
06Cath KidstonFashion & Accessoires7.66×
07Michelle RodriguezMovies & TV7.03×
08SkyscannerTravel & Leisure5.86×
09PrimarkShopping5.44×
10Single malt whiskyFood & Beverages5.10×
11Backpacking (travel)Travel & Leisure4.05×
12Polo Ralph LaurenFashion & Accessoires3.92×
13Drudge ReportSports3.54×
14Robert RedfordMovies & TV3.36×
15New York PostNews3.30×
16Alpine skiingSports3.26×
17Bath and BodyworksShopping2.81×
18Trader Joe'sShopping2.41×
19Enterprise Rent-A-CarCars & Mobility2.37×
20InnovationBusiness & Career2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Irish Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Irish Times audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
TravellingTHRILL2.13×
Design AffinityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Irish Times audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.75×
Convenience OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Irish Times have in United States?

The Irish Times has an estimated audience of 255,491 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Irish Times fans?

59.8% of The Irish Times fans are female, 40.2% are male, with an average age of 41.9 years.

03

Which brands do The Irish Times fans like most?

The Irish Times fans show strongest brand affinity for Trader Joe's (2.41×), Antonio Brown (9.66×), and New York Post (3.3×) over the country average.

04

Where do The Irish Times fans live in United States?

The Irish Times fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Irish Times fans also like?

Beyond The Irish Times itself, the audience over-indexes on Antonio Brown (9.66×), New York Post (3.3×), Porter Airlines (20×), and Primark (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Irish Times audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Irish Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →