Rascasse Audience Intelligence

The Lorax Audience in United States

A data profile of the people who buy, follow and care about The Lorax in United States — modelled from more than twelve digital signal sources. The Lorax has an estimated audience of 2,900,248 people in United States.

#32among Animation in United States#500among Movie / TV Show / Series in United States#1424in Movies & TV

The average The Lorax fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Disney Store, Burger King, Non-alcoholic beverage, with strongest over-indexing on Disney Store (6.29× the country average).

Demographically, the The Lorax audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lorax fan in United States is more female, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Disney Store.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lorax profile in United States.

Audience size
2.9M
in United States
Gender
66.3%♀
33.7% male
Age
33.7
average years
Country rank
#10590
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lorax viewers

66.3% are female, 33.7% are male, average age 33.7.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for The Lorax audience in United States
MetricValue
Female66.3%
Male33.7%
Average age33.7
Estimated audience size2,900,248
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the The Lorax audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3914%
40-4912%
50+16%
Fig. 04

Worldwide distribution

61.0%

of the worldwide The Lorax audience comes from United States.

Worldwide audience distribution share by country for The Lorax
CountryShare
United States61.0%
United Kingdom16.8%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lorax audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lorax fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.36×
02Arizona~70K1.23×
03Oklahoma~40K1.22×
04Idaho~20K1.21×
05Kentucky~40K1.17×
06Alabama~50K1.16×
07Indiana~60K1.13×
08Missouri~50K1.13×
09Arkansas~30K1.13×
10Nebraska~20K1.13×
11Kansas~30K1.12×
12New Mexico~20K1.10×
13West Virginia~20K1.10×
14North Dakota~7K1.10×
15Texas~300K1.09×
16Louisiana~40K1.09×
17Iowa~30K1.08×
18Montana~9K1.08×
19Tennessee~60K1.07×
20South Dakota~7K1.07×
21Wyoming~5K1.07×
22Ohio~100K1.05×
23Michigan~80K1.04×
24Alaska~7K1.03×
25Mississippi~30K1.02×
26Colorado~50K1.01×
27Pennsylvania~100K1.00×
28Wisconsin~50K1.00×
29Georgia~90K0.99×
30Minnesota~40K0.98×
31South Carolina~40K0.97×
32Oregon~30K0.97×
33North Carolina~90K0.96×
34Maine~10K0.96×
35New Hampshire~10K0.95×
36Illinois~90K0.93×
37Washington~60K0.93×
38California~300K0.91×
39Florida~200K0.91×
40Nevada~30K0.89×
41Massachusetts~50K0.85×
42Rhode Island~8K0.84×
43Virginia~60K0.83×
44Delaware~7K0.82×
45Maryland~40K0.81×
46New York~100K0.77×
47New Jersey~60K0.77×
48Connecticut~20K0.75×
49Hawaii~10K0.75×
50Washington, District of Columbia~6K0.65×
Fig. 06

Affinity by region

Affinity by region — The Lorax, United States
0.65×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lorax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lorax audience
#·InterestCategoryAffinity×
01HandballSports6.37×
02Disney StoreShopping6.29×
03Non-alcoholic beverageFood & Beverages3.86×
04Web serverTechnology & Electronics3.38×
05Dylan O'BrienMovies & TV3.33×
06NickelodeonMovies & TV3.17×
07LegoKids & Family3.11×
08Adam SandlerMovies & TV2.98×
09Virtual realityTechnology & Electronics2.72×
10KnittingHome & Garden2.55×
11Britney SpearsMusic & Radio2.44×
12Rail transportTravel & Leisure2.43×
13Burger KingFood & Beverages2.16×
14Horror moviesMovies & TV1.86×
15RedditInternet & Social Media1.82×
16Theme parksTravel & Leisure1.79×
17IKEAHome & Garden1.73×
18CoffeehousesFood & Beverages1.60×
19CoffeeFood & Beverages1.53×
20ReligionBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lorax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lorax audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
TraditionCONSERVATISM1.38×
CreativityOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lorax audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
SustainabilityBALANCE0.82×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lorax have in United States?

The Lorax has an estimated audience of 2,900,248 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Lorax viewers?

66.3% of The Lorax fans are female, 33.7% are male, with an average age of 33.7 years.

03

Which brands do The Lorax fans like most?

The Lorax fans show strongest brand affinity for Disney Store (6.29×), Burger King (2.16×), and Non-alcoholic beverage (3.86×) over the country average.

04

Where do The Lorax fans live in United States?

The Lorax fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Lorax fans also like?

Beyond The Lorax itself, the audience over-indexes on Burger King (2.16×), Non-alcoholic beverage (3.86×), Lego (3.11×), and Reddit (1.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Lorax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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