The Losers (film) Audience in United States

The Losers (film) logo

The Losers (film) has an estimated audience of 285,495 people in United States. 59.6% are female, 40.4% are male, average age 27.6. Top regions: California, Texas, Florida. Top brand affinities: Miami Vice, Nathalie Emmanuel, Zero Dark Thirty, London Has Fallen, Blade Runner.

The average The Losers (film) fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Miami Vice, Nathalie Emmanuel, Zero Dark Thirty, with strongest over-indexing on Miami Vice (128.01× the country average). Demographically, the The Losers (film) audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Losers (film) fans

Demographic split for The Losers (film) audience in United States
MetricValue
Female59.6%
Male40.4%
Average age27.6
Estimated audience size285,495

Audience persona

The typical The Losers (film) fan in United States is more female, around 27.6 years old, with strong Quality Awareness tendencies and a notable affinity for Miami Vice.

Top regions in United States

Top regions ranked by reach for The Losers (film) in United States
RegionReachAffinity
California28,2610.9×
Texas27,5681.12×
Florida18,6140.96×
New York13,5950.85×
Ohio9,2441.05×
Pennsylvania8,8750.92×
Illinois8,7220.92×
Georgia8,6580.98×
North Carolina8,5190.99×
Michigan7,8611.05×
Virginia6,2150.89×
Tennessee6,0981.06×
Indiana5,7781.11×
Washington5,7701.01×
Arizona5,6420.97×
New Jersey5,6370.78×
Missouri5,4871.19×
Colorado4,7451.05×
Maryland4,3880.89×
Wisconsin4,3481.01×
South Carolina4,3141×
Massachusetts4,2620.76×
Oklahoma4,1931.32×
Kentucky3,9911.12×
Louisiana3,8321.04×
Minnesota3,6740.9×
Oregon3,5931.1×
Alabama3,4180.86×
Nevada3,0061.09×
Utah2,8001.1×
Arkansas2,6491.13×
Mississippi2,5811.1×
Iowa2,5551.09×
Kansas2,5551.14×
Connecticut2,3970.84×
Idaho1,8481.29×
New Mexico1,6061.12×
Nebraska1,6001.12×
West Virginia1,3741.03×
Hawaii1,1280.92×
New Hampshire9960.89×
Maine9480.93×
Montana8551.08×
Rhode Island7470.82×
Delaware6940.88×
Alaska6861.12×
South Dakota6120.93×
North Dakota5961.02×
Wyoming5001.18×
Washington, District of Columbia4880.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Losers (film) audience
BrandAffinityCategory
Miami Vice128.01×Movies & TV
Nathalie Emmanuel110.07×Movies & TV
Zero Dark Thirty80.67×Movies & TV
London Has Fallen81.73×Movies & TV
Blade Runner43.54×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sin City (film)75.5×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Helen Mirren18.03×Movies & TV
Chandelier20.49×Home & Garden
Mortal Kombat13.87×Games
Income tax13.19×Business & Career
Michelle Rodriguez21.85×Movies & TV
Kia Sportage20×Cars & Mobility
Paul Walker12.73×Movies & TV
Dexter (TV series)9.2×Movies & TV
Indiana Jones (franchise)16.44×Movies & TV
DVD player14.19×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Losers (film) audience
TraitClusterScore
Quality AwarenessPREMIUM5.85
Career OrientationPOWER1.28
SpiritualityBALANCE1.24
Urban LifestyleOPEN1.22
TravellingTHRILL1.22
Social Media UsageJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for The Losers (film)
CountryShare
United States22.3%
Germany9.5%
Italy5.8%

See The Losers (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Losers (film) have in United States?

The Losers (film) has an estimated audience of 285,495 people in United States, concentrated in California and Texas.

What is the gender split and age of The Losers (film) fans?

59.6% of The Losers (film) fans are female, 40.4% are male, with an average age of 27.6 years.

Which brands do The Losers (film) fans like most?

The Losers (film) fans show strongest brand affinity for Miami Vice (128.01×), Nathalie Emmanuel (110.07×), and Zero Dark Thirty (80.67×) over the country average.

Where do The Losers (film) fans live in United States?

The Losers (film) fans in United States are most concentrated in California (reach 28,261), Texas (reach 27,568), and Florida (reach 18,614). These three regions account for the largest share of the active audience.

What other brands do The Losers (film) fans also like?

Beyond The Losers (film) itself, the audience over-indexes on Nathalie Emmanuel (110.07×), Zero Dark Thirty (80.67×), London Has Fallen (81.73×), and Blade Runner (43.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Losers (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.