Rascasse Audience Intelligence

The Losers (film) Audience in United States

A data profile of the people who buy, follow and care about The Losers (film) in United States — modelled from more than twelve digital signal sources. The Losers (film) has an estimated audience of 279,787 people in United States.

#4472among Movie / TV Show / Series in United States#9005in Movies & TV

The average The Losers (film) fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nathalie Emmanuel, Miami Vice, London Has Fallen, with strongest over-indexing on Nathalie Emmanuel (159.32× the country average).

Demographically, the The Losers (film) audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Losers (film) fan in United States is more female, around 27.6 years old, with strong Quality Awareness tendencies and a notable affinity for Nathalie Emmanuel.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Losers (film) profile in United States.

Audience size
280K
in United States
Gender
59.6%♀
40.4% male
Age
27.6
average years
Country rank
#50075
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Losers (film) viewers

59.6% are female, 40.4% are male, average age 27.6.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for The Losers (film) audience in United States
MetricValue
Female59.6%
Male40.4%
Average age27.6
Estimated audience size279,787
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the The Losers (film) audience in United States
Age bracketShare%
16-1960%
20-2914%
30-3912%
40-498%
50+6%
Fig. 04

Worldwide distribution

21.5%

of the worldwide The Losers (film) audience comes from United States.

Worldwide audience distribution share by country for The Losers (film)
CountryShare
United States21.5%
Germany11.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Losers (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Losers (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.27×
02Idaho~2K1.21×
03Kansas~3K1.19×
04Alaska<1K1.19×
05Missouri~5K1.16×
06Arkansas~3K1.16×
07Mississippi~3K1.13×
08New Mexico~2K1.13×
09Kentucky~4K1.12×
10Iowa~3K1.12×
11Indiana~6K1.11×
12Wyoming<1K1.10×
13Nebraska~2K1.09×
14Montana<1K1.08×
15Louisiana~4K1.07×
16Utah~3K1.07×
17Tennessee~6K1.05×
18West Virginia~1K1.05×
19Wisconsin~4K1.04×
20Texas~30K1.03×
21Arizona~6K1.03×
22Oregon~3K1.03×
23North Dakota<1K1.03×
24Ohio~9K1.02×
25Michigan~8K1.02×
26Nevada~3K1.02×
27South Dakota<1K1.02×
28Colorado~5K1.00×
29Alabama~4K0.99×
30South Carolina~4K0.98×
31Washington~6K0.96×
32Georgia~8K0.94×
33North Carolina~8K0.94×
34Maine<1K0.94×
35Hawaii~1K0.93×
36Florida~20K0.91×
37New Hampshire~1K0.91×
38Delaware<1K0.91×
39Minnesota~4K0.90×
40Pennsylvania~9K0.89×
41Illinois~8K0.89×
42Virginia~6K0.89×
43Maryland~4K0.88×
44Rhode Island<1K0.88×
45California~30K0.86×
46Connecticut~2K0.85×
47New York~10K0.80×
48New Jersey~5K0.76×
49Massachusetts~4K0.76×
50Washington, District of Columbia<1K0.72×
Fig. 06

Affinity by region

Affinity by region — The Losers (film), United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Losers (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Losers (film) audience
#·InterestCategoryAffinity×
01Nathalie EmmanuelMovies & TV159.32×
02Miami ViceMovies & TV131.28×
03London Has FallenMovies & TV112.73×
04Zero Dark ThirtyMovies & TV80.25×
05Sin City (film)Movies & TV48.52×
06Blade RunnerMovies & TV34.96×
07Michelle RodriguezMovies & TV22.88×
08Alexis BledelMovies & TV20.00×
09Gangs of New YorkMovies & TV20.00×
10Harvey KeitelMovies & TV20.00×
11Aidan GillenMovies & TV20.00×
12Indiana Jones (franchise)Movies & TV18.38×
13VolarisTravel & Leisure14.19×
14Jennifer ConnellyMovies & TV13.76×
15ParkourSports11.70×
16Helen MirrenMovies & TV11.54×
17Mortal KombatGames9.93×
18Dexter (TV series)Movies & TV8.63×
19Pizza HutFood & Beverages2.83×
20McDonald'sFood & Beverages2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Losers (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Losers (film) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM6.15×
PatriotismCONSERVATISM1.76×
Convenience OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Losers (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Healthy LifestyleBALANCE0.68×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Losers (film) have in United States?

The Losers (film) has an estimated audience of 279,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Losers (film) viewers?

59.6% of The Losers (film) fans are female, 40.4% are male, with an average age of 27.6 years.

03

Which brands do The Losers (film) fans like most?

The Losers (film) fans show strongest brand affinity for Nathalie Emmanuel (159.32×), Miami Vice (131.28×), and London Has Fallen (112.73×) over the country average.

04

Where do The Losers (film) fans live in United States?

The Losers (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Losers (film) fans also like?

Beyond The Losers (film) itself, the audience over-indexes on Miami Vice (131.28×), London Has Fallen (112.73×), Zero Dark Thirty (80.25×), and Blade Runner (34.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Losers (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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