A data profile of the people who buy, follow and care about The Napa Valley in United States — modelled from more than twelve digital signal sources. The Napa Valley has an estimated audience of 266,801 people in United States.
The Napa Valley has an estimated audience of 266,801 people in United States. 53.6% are female, 46.4% are male, average age 41.7. Top brand affinities: Naked Wines, Longchamp, Chipotle Mexican Grill, Tartine, Wine tasting.
Top brand affinities include Naked Wines, Longchamp, Chipotle Mexican Grill, with strongest over-indexing on Naked Wines (34.47× the country average).
Demographically, the The Napa Valley audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical The Napa Valley fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Naked Wines.
The key figures that characterise the The Napa Valley profile in United States.
53.6% are female, 46.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.7 |
| Estimated audience size | 266,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide The Napa Valley audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.0% |
| South Korea | 15.9% |
| Japan | 8.0% |
The strongest cross-interests of the The Napa Valley audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tartine | Food & Beverages | 87.43× | ||
| 02 | Poldark (2015 TV series) | Movies & TV | 83.33× | ||
| 03 | Longchamp | Fashion & Accessoires | 36.11× | ||
| 04 | Naked Wines | Food & Beverages | 34.47× | ||
| 05 | Bordeaux wine | Food & Beverages | 34.46× | ||
| 06 | Riesling | Food & Beverages | 34.29× | ||
| 07 | rose wine | Food & Beverages | 29.02× | ||
| 08 | Shemar Moore | Movies & TV | 27.79× | ||
| 09 | Merlot | Food & Beverages | 22.70× | ||
| 10 | Wine tasting | Food & Beverages | 12.97× | ||
| 11 | Air Canada | Travel & Leisure | 11.01× | ||
| 12 | Chipotle Mexican Grill | Food & Beverages | 9.71× | ||
| 13 | White wine | Food & Beverages | 8.93× | ||
| 14 | Red wine | Food & Beverages | 7.95× | ||
| 15 | Champagne | Food & Beverages | 6.55× | ||
| 16 | Total Wine & More | Food & Beverages | 5.85× | ||
| 17 | Winery | Food & Beverages | 4.45× | ||
| 18 | IKEA | Home & Garden | 2.83× | ||
| 19 | Wine | Food & Beverages | 2.67× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.76× | |
| Design Affinity | PREMIUM | 2.60× | |
| Travelling | THRILL | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.57× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Napa Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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