The Napa Valley Audience in United States
The Napa Valley has an estimated audience of 266,801 people in United States. 53.6% are female, 46.4% are male, average age 41.7. Top brand affinities: Tartine, Longchamp, Autism Awareness, Diabetes mellitus awareness, Wine tasting.
Top brand affinities include Tartine, Longchamp, Autism Awareness, with strongest over-indexing on Tartine (133.6× the country average). Demographically, the The Napa Valley audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Indulgence.
Category: Travel & Leisure · Type: POI
Demographics of The Napa Valley fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.7 |
| Estimated audience size | 266,801 |
Audience persona
The typical The Napa Valley fan in United States is balanced, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Tartine.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tartine | 133.6× | Food & Beverages |
| Longchamp | 50.21× | Fashion & Accessoires |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Wine tasting | 12.1× | Food & Beverages |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Bordeaux wine | 33.77× | Food & Beverages |
| Red wine | 10.39× | Food & Beverages |
| Income tax | 13.19× | Business & Career |
| White wine | 11.73× | Food & Beverages |
| Poldark (2015 TV series) | 62.08× | Movies & TV |
| Planet Fitness | 3.66× | Sports |
| rose wine | 25.44× | Food & Beverages |
| Shemar Moore | 14.79× | Movies & TV |
| Bachelor of Business Administration | 31.37× | Business & Career |
| El Corte Inglés | 20× | Shopping |
| Diaper bag | 5.26× | Kids & Family |
| CarGurus | 4.57× | Cars & Mobility |
| Diane Keaton | 4.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.38 |
| Indulgence | JOY | 2.79 |
| Luxury Orientation | PREMIUM | 2.24 |
| Travelling | THRILL | 2.06 |
| Quality Awareness | PREMIUM | 2.02 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| South Korea | 15.9% |
| Japan | 8.0% |
See The Napa Valley audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Napa Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.