Rascasse Audience Intelligence

The Nation (Thailand) Audience in United States

A data profile of the people who buy, follow and care about The Nation (Thailand) in United States — modelled from more than twelve digital signal sources. The Nation (Thailand) has an estimated audience of 451,542 people in United States.

#1250among Website / Newspaper / Magazine in United States#328in News

The average The Nation (Thailand) fan in United States is 38.9 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, New York.

Top brand affinities include Mid Valley Megamall, Pavilion Kuala Lumpur, Prison Break, with strongest over-indexing on Mid Valley Megamall (669.59× the country average).

Demographically, the The Nation (Thailand) audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Nation (Thailand) fan in United States is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Mid Valley Megamall.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Nation (Thailand) profile in United States.

Audience size
452K
in United States
Gender
60.3%♀
39.7% male
Age
38.9
average years
Country rank
#38859
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Nation (Thailand)

60.3% are female, 39.7% are male, average age 38.9.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for The Nation (Thailand) audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.9
Estimated audience size451,542
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the The Nation (Thailand) audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

45.9%

of the worldwide The Nation (Thailand) audience comes from United States.

Worldwide audience distribution share by country for The Nation (Thailand)
CountryShare
United States45.9%
Canada10.2%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Nation (Thailand) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Nation (Thailand) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~80K7.30×
02Washington, District of Columbia~4K2.95×
03Georgia~30K1.94×
04Vermont~1K1.73×
05New York~40K1.51×
06Rhode Island~2K1.49×
07Kansas~6K1.48×
08Oregon~8K1.43×
09New Hampshire~2K1.32×
10Massachusetts~10K1.31×
11New Mexico~3K1.24×
12Connecticut~6K1.20×
13Maryland~9K1.15×
14Maine~2K1.12×
15Arizona~10K1.05×
16Washington~10K1.04×
17Wisconsin~7K1.03×
18Colorado~8K1.02×
19Alabama~7K1.01×
20Minnesota~7K0.98×
21Oklahoma~5K0.97×
22Illinois~10K0.93×
23Montana~1K0.90×
24Alaska<1K0.90×
25California~50K0.87×
26Pennsylvania~10K0.87×
27Ohio~10K0.81×
28Iowa~3K0.81×
29New Jersey~9K0.78×
30Texas~30K0.74×
31Delaware<1K0.73×
32Michigan~9K0.72×
33Kentucky~4K0.71×
34Louisiana~4K0.70×
35Indiana~6K0.68×
36Missouri~5K0.66×
37North Carolina~9K0.64×
38South Dakota<1K0.64×
39North Dakota<1K0.64×
40Hawaii~1K0.63×
41Tennessee~6K0.60×
42Utah~2K0.59×
43Idaho~1K0.59×
44West Virginia~1K0.59×
45Nevada~3K0.57×
46Arkansas~2K0.56×
47Nebraska~1K0.52×
48Mississippi~2K0.51×
49South Carolina~4K0.50×
50Florida~10K0.47×
Fig. 06

Affinity by region

Affinity by region — The Nation (Thailand), United States
0.47×1.00×7.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Nation (Thailand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Nation (Thailand) audience
#·InterestCategoryAffinity×
01Mid Valley MegamallShopping669.59×
02Pavilion Kuala LumpurShopping357.86×
03Prison BreakMovies & TV33.15×
04Saw (franchise)Movies & TV23.44×
05CliniqueBeauty & Wellness9.75×
06San Diego PadresSports9.15×
07CardiologyHealth8.74×
08ShakiraMusic & Radio7.07×
09Milwaukee BrewersSports6.71×
10Soap operaMovies & TV6.48×
11Discount storesShopping5.34×
12Shopping mallsShopping4.76×
13Las VegasTravel & Leisure4.64×
14Mortgage loansBusiness & Career4.12×
15Domino's PizzaFood & Beverages3.13×
16SephoraShopping3.04×
17FragrancesBeauty & Wellness3.00×
18FurnitureHome & Garden2.84×
19McDonald'sFood & Beverages2.61×
20PinterestInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Nation (Thailand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Nation (Thailand) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.87×
Quality AwarenessPREMIUM2.86×
Convenience OrientationPREMIUM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Nation (Thailand) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.31×
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Nation (Thailand) have in United States?

The Nation (Thailand) has an estimated audience of 451,542 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of The Nation (Thailand) fans?

60.3% of The Nation (Thailand) fans are female, 39.7% are male, with an average age of 38.9 years.

03

Which brands do The Nation (Thailand) fans like most?

The Nation (Thailand) fans show strongest brand affinity for Mid Valley Megamall (669.59×), Pavilion Kuala Lumpur (357.86×), and Prison Break (33.15×) over the country average.

04

Where do The Nation (Thailand) fans live in United States?

The Nation (Thailand) fans in United States are most concentrated in Virginia (reach ~80K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Nation (Thailand) fans also like?

Beyond The Nation (Thailand) itself, the audience over-indexes on Pavilion Kuala Lumpur (357.86×), Prison Break (33.15×), Saw (franchise) (23.44×), and Shopping malls (4.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See The Nation (Thailand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Nation (Thailand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →