The New Republic Audience in United States

The New Republic logo

The New Republic has an estimated audience of 818,817 people in United States. 37.5% are female, 62.5% are male, average age 48.0. Top regions: California, New York, Texas. Top brand affinities: Halsey, Oregon, Emperor Entertainment Group, Urban Outfitters, Wikia, Product design.

The average The New Republic fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Halsey, Oregon, Emperor Entertainment Group, Urban Outfitters, with strongest over-indexing on Halsey, Oregon (20× the country average). Demographically, the The New Republic audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The New Republic fans

Demographic split for The New Republic audience in United States
MetricValue
Female37.5%
Male62.5%
Average age48.0
Estimated audience size818,817

Audience persona

The typical The New Republic fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for The New Republic in United States
RegionReachAffinity
California90,8891.01×
New York62,3321.36×
Texas35,4340.5×
Florida32,9330.59×
Illinois31,2651.15×
Pennsylvania24,9390.9×
Michigan23,9101.12×
Virginia23,3691.17×
Ohio22,9590.91×
Massachusetts21,9831.36×
Washington21,8251.33×
New Jersey19,7790.95×
North Carolina18,8580.77×
Oregon18,2731.95×
Maryland17,9331.27×
Colorado16,0101.24×
Tennessee15,5090.94×
Georgia15,1200.6×
Wisconsin15,0751.22×
Minnesota14,5521.24×
Arizona14,1940.85×
Indiana13,3060.89×
Missouri13,2401×
Connecticut11,0341.34×
South Carolina8,8080.71×
Kentucky8,6420.84×
Washington, District of Columbia7,7093.13×
Louisiana6,4270.61×
Iowa6,0750.9×
Alabama5,9150.52×
Nevada5,6490.71×
Utah5,0790.69×
Oklahoma4,9780.55×
New Mexico4,8631.18×
Kansas4,6150.72×
New Hampshire4,4961.39×
Arkansas4,1040.61×
Idaho3,9670.97×
Rhode Island3,4141.31×
Maine3,2931.12×
Hawaii3,2180.91×
Mississippi3,0060.45×
Montana2,9091.28×
Nebraska2,3690.58×
Delaware2,2801.01×
Vermont2,1731.51×
West Virginia2,0600.54×
Alaska1,7921.02×
North Dakota1,3140.78×
South Dakota9980.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The New Republic audience
BrandAffinityCategory
Halsey, Oregon20×Travel & Leisure
Emperor Entertainment Group20×Business & Career
Urban Outfitters2.94×Shopping
Wikia4.18×Internet & Social Media
Product design2.3×Business & Career
Pro-Ject4.31×Music & Radio
Penn & Teller8.59×Movies & TV
Israel1.71×Travel & Leisure
Mackenzie Foy6.1×Fashion & Accessoires
Pillow1.68×Home & Garden
3D printing1.95×Technology & Electronics
Kendra Scott2.07×Fashion & Accessoires
Stamp collecting3.14×Home & Garden
Hebe4.27×Home & Garden
Home Bargains7.73×Shopping
Yoga Journal11.78×Sports
Electrolyte3×Health
UK garage3.37×Music & Radio
Nebraska1.63×Travel & Leisure
Vocal harmony2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The New Republic audience
TraitClusterScore
PatriotismCONSERVATISM2.68
IndividualismJOY1.82
SustainabilityBALANCE1.63
SpiritualityBALANCE1.44
Career OrientationPOWER1.43
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for The New Republic
CountryShare
United States82.4%
Canada4.3%
France3.3%

See The New Republic audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The New Republic have in United States?

The New Republic has an estimated audience of 818,817 people in United States, concentrated in California and New York.

What is the gender split and age of The New Republic fans?

37.5% of The New Republic fans are female, 62.5% are male, with an average age of 48.0 years.

Which brands do The New Republic fans like most?

The New Republic fans show strongest brand affinity for Halsey, Oregon (20×), Emperor Entertainment Group (20×), and Urban Outfitters (2.94×) over the country average.

Where do The New Republic fans live in United States?

The New Republic fans in United States are most concentrated in California (reach 90,889), New York (reach 62,332), and Texas (reach 35,434). These three regions account for the largest share of the active audience.

What other brands do The New Republic fans also like?

Beyond The New Republic itself, the audience over-indexes on Emperor Entertainment Group (20×), Urban Outfitters (2.94×), Wikia (4.18×), and Product design (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The New Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.