A data profile of the people who buy, follow and care about The New Republic in United States — modelled from more than twelve digital signal sources. The New Republic has an estimated audience of 829,471 people in United States.
The average The New Republic fan in United States is 48.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Politico, Leicester City F.C., Crystal Palace F.C., with strongest over-indexing on Politico (63.84× the country average).
Demographically, the The New Republic audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The New Republic fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the The New Republic profile in United States.
37.5% are female, 62.5% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 48.0 |
| Estimated audience size | 829,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 9% | |
| 30-39 | 12% | |
| 40-49 | 21% | |
| 50+ | 49% |
Where the The New Republic audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~8K | 3.08× | |
| 02 | Oregon | ~20K | 2.01× | |
| 03 | Maine | ~4K | 1.46× | |
| 04 | Vermont | ~2K | 1.39× | |
| 05 | Wisconsin | ~20K | 1.34× | |
| 06 | Connecticut | ~10K | 1.34× | |
| 07 | Massachusetts | ~20K | 1.32× | |
| 08 | New Hampshire | ~4K | 1.32× | |
| 09 | Colorado | ~20K | 1.31× | |
| 10 | New York | ~60K | 1.29× | |
| 11 | Washington | ~20K | 1.29× | |
| 12 | Minnesota | ~10K | 1.27× | |
| 13 | Rhode Island | ~3K | 1.27× | |
| 14 | Alaska | ~2K | 1.24× | |
| 15 | Montana | ~3K | 1.23× | |
| 16 | Maryland | ~20K | 1.22× | |
| 17 | New Mexico | ~5K | 1.16× | |
| 18 | Missouri | ~10K | 1.14× | |
| 19 | Virginia | ~20K | 1.09× | |
| 20 | Illinois | ~30K | 1.06× | |
| 21 | Michigan | ~20K | 1.06× | |
| 22 | Delaware | ~2K | 1.03× | |
| 23 | California | ~80K | 0.94× | |
| 24 | Tennessee | ~20K | 0.94× | |
| 25 | Idaho | ~4K | 0.94× | |
| 26 | Iowa | ~6K | 0.93× | |
| 27 | Kentucky | ~9K | 0.89× | |
| 28 | New Jersey | ~20K | 0.88× | |
| 29 | Hawaii | ~3K | 0.88× | |
| 30 | Ohio | ~20K | 0.86× | |
| 31 | Pennsylvania | ~20K | 0.85× | |
| 32 | North Dakota | ~1K | 0.85× | |
| 33 | Indiana | ~10K | 0.84× | |
| 34 | Arizona | ~10K | 0.83× | |
| 35 | Nevada | ~7K | 0.82× | |
| 36 | Arkansas | ~5K | 0.77× | |
| 37 | Utah | ~6K | 0.76× | |
| 38 | North Carolina | ~20K | 0.72× | |
| 39 | Kansas | ~5K | 0.72× | |
| 40 | South Dakota | ~1K | 0.71× | |
| 41 | South Carolina | ~8K | 0.69× | |
| 42 | Nebraska | ~3K | 0.69× | |
| 43 | West Virginia | ~3K | 0.69× | |
| 44 | Oklahoma | ~6K | 0.66× | |
| 45 | Louisiana | ~7K | 0.62× | |
| 46 | Florida | ~30K | 0.58× | |
| 47 | Georgia | ~10K | 0.57× | |
| 48 | Alabama | ~7K | 0.57× | |
| 49 | Mississippi | ~4K | 0.57× | |
| 50 | Texas | ~30K | 0.47× |
The strongest cross-interests of the The New Republic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Politico | Politics & Society | 63.84× | ||
| 02 | Leicester City F.C. | Sports | 20.00× | ||
| 03 | Crystal Palace F.C. | Sports | 20.00× | ||
| 04 | Voltaire | Literature | 20.00× | ||
| 05 | S.S. Lazio | Sports | 20.00× | ||
| 06 | Albert Camus | Literature | 20.00× | ||
| 07 | Robert Lewandowski | Sports | 17.54× | ||
| 08 | Scott Eastwood | Movies & TV | 10.58× | ||
| 09 | Freedom of speech | Politics & Society | 7.14× | ||
| 10 | Zootopia | Movies & TV | 6.96× | ||
| 11 | Individualism | Politics & Society | 6.57× | ||
| 12 | Michael B. Jordan | Movies & TV | 4.43× | ||
| 13 | Sustainable energy | Home & Garden | 3.78× | ||
| 14 | Drudge Report | Sports | 3.53× | ||
| 15 | Renewable energy | Business & Career | 3.47× | ||
| 16 | Online newspaper | News | 2.74× | ||
| 17 | Tradition | Politics & Society | 2.26× | ||
| 18 | Nonprofit organization | Politics & Society | 2.06× | ||
| 19 | CNN | Movies & TV | 1.85× | ||
| 20 | Donald Trump | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.41× | |
| Individualism | JOY | 3.09× | |
| Sustainability | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Creativity | OPEN | 0.88× |
The New Republic has an estimated audience of 829,471 people in United States, concentrated in California and New York.
37.5% of The New Republic fans are female, 62.5% are male, with an average age of 48.0 years.
The New Republic fans show strongest brand affinity for Politico (63.84×), Leicester City F.C. (20×), and Crystal Palace F.C. (20×) over the country average.
The New Republic fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond The New Republic itself, the audience over-indexes on Leicester City F.C. (20×), Crystal Palace F.C. (20×), Voltaire (20×), and Scott Eastwood (10.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The New Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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