The Osbournes Audience in United States

The Osbournes logo

The Osbournes has an estimated audience of 632,725 people in United States. 86.4% are female, 13.6% are male, average age 37.2. Top regions: New York, California, Texas. Top brand affinities: Whataburger, Collectable, Pillow, Litter box, Saving.

The average The Osbournes fan in United States is 37.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Whataburger, Collectable, Pillow, with strongest over-indexing on Whataburger (2.3× the country average). Demographically, the The Osbournes audience skews more female with an average age of 37.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Demographics of The Osbournes fans

Demographic split for The Osbournes audience in United States
MetricValue
Female86.4%
Male13.6%
Average age37.2
Estimated audience size632,725

Audience persona

The typical The Osbournes fan in United States is more female, around 37.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for The Osbournes in United States
RegionReachAffinity
New York77,4622.19×
California64,0110.92×
Texas47,9410.88×
Florida33,9620.79×
Ohio23,3281.2×
Pennsylvania21,9651.03×
Illinois20,4730.97×
Michigan17,5611.06×
North Carolina16,2610.85×
Arizona16,1781.25×
Georgia15,8890.82×
New Jersey15,2650.95×
Tennessee14,5271.14×
Indiana12,6471.09×
Virginia12,4350.81×
Connecticut12,2991.94×
Washington11,4940.91×
Missouri11,4421.12×
Massachusetts11,3950.91×
Kentucky9,8021.24×
Wisconsin9,3070.98×
South Carolina8,8140.93×
Colorado8,7510.88×
Alabama8,6970.98×
Louisiana8,1301×
Oklahoma7,9441.13×
Maryland7,8700.72×
Minnesota7,7610.86×
Oregon7,4301.02×
Arkansas6,0011.15×
Nevada5,7240.94×
Utah5,6170.99×
Iowa5,5821.07×
Mississippi4,8450.93×
Kansas4,6310.93×
West Virginia3,8871.32×
New Mexico3,2101.01×
Idaho3,0690.97×
Nebraska2,7270.86×
Maine2,6431.17×
New Hampshire2,5991.04×
Rhode Island2,0171×
Montana1,6170.92×
South Dakota1,4510.99×
Delaware1,4050.8×
Hawaii1,3420.49×
North Dakota1,2250.94×
Alaska1,0680.79×
Washington, District of Columbia1,0430.55×
Vermont9260.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Osbournes audience
BrandAffinityCategory
Whataburger2.3×Food & Beverages
Collectable1.58×Kids & Family
Pillow1.83×Home & Garden
Litter box1.51×Pets & Animals
Saving1.92×Business & Career
Jack White2.08×Movies & TV
Paul Dano1.58×Movies & TV
REO Speedwagon2.2×Music & Radio
Gaelic football1.97×Sports
Edward Norton1.54×Movies & TV
Arutz Sheva1.83×News
Temple Grandin1.85×Literature
Buenavista (Madrid)1.75×Travel & Leisure
Celtic punk1.9×Music & Radio
Ironmongery1.79×Home & Garden
Assassin's Creed: Revelations1.57×Games
Assassin's Creed: Brotherhood1.78×Games
International University of Business Agriculture and Technology1.56×Business & Career
Jorja Fox2.24×Movies & TV
Gary Clark, Jr.1.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Osbournes audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
Social Media UsageJOY1.4
Pet OwnershipJOY1.31
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.29
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for The Osbournes
CountryShare
United States48.5%
United Kingdom26.9%
Germany7.8%

See The Osbournes audiences in other countries

More Reality audiences in United States

Frequently asked questions

How many fans does The Osbournes have in United States?

The Osbournes has an estimated audience of 632,725 people in United States, concentrated in New York and California.

What is the gender split and age of The Osbournes fans?

86.4% of The Osbournes fans are female, 13.6% are male, with an average age of 37.2 years.

Which brands do The Osbournes fans like most?

The Osbournes fans show strongest brand affinity for Whataburger (2.3×), Collectable (1.58×), and Pillow (1.83×) over the country average.

Where do The Osbournes fans live in United States?

The Osbournes fans in United States are most concentrated in New York (reach 77,462), California (reach 64,011), and Texas (reach 47,941). These three regions account for the largest share of the active audience.

What other brands do The Osbournes fans also like?

Beyond The Osbournes itself, the audience over-indexes on Collectable (1.58×), Pillow (1.83×), Litter box (1.51×), and Saving (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Osbournes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.