Rascasse Audience Intelligence

The Waltons Audience in United States

A data profile of the people who buy, follow and care about The Waltons in United States — modelled from more than twelve digital signal sources. The Waltons has an estimated audience of 926,959 people in United States.

#482among TV series in United States#1997among Movie / TV Show / Series in United States#4574in Movies & TV

The average The Waltons fan in United States is 52.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bill Skarsgård, FedEx, Tony Danza, with strongest over-indexing on Bill Skarsgård (23.03× the country average).

Demographically, the The Waltons audience skews more female with an average age of 52.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Waltons fan in United States is more female, around 52.7 years old, with strong Family Orientation tendencies and a notable affinity for Bill Skarsgård.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Waltons profile in United States.

Audience size
927K
in United States
Gender
56.8%♀
43.2% male
Age
52.7
average years
Country rank
#24917
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Waltons viewers

56.8% are female, 43.2% are male, average age 52.7.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for The Waltons audience in United States
MetricValue
Female56.8%
Male43.2%
Average age52.7
Estimated audience size926,959
Fig. 03

Age distribution

Ø 52.7
average years
Age distribution of the The Waltons audience in United States
Age bracketShare%
16-193%
20-294%
30-397%
40-4926%
50+60%
Fig. 04

Worldwide distribution

56.2%

of the worldwide The Waltons audience comes from United States.

Worldwide audience distribution share by country for The Waltons
CountryShare
United States56.2%
Germany13.6%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Waltons audience in United States is strongest.

Fig. 05

Top regions by affinity

The Waltons fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.72×
02Kentucky~20K1.64×
03Arkansas~10K1.60×
04Tennessee~30K1.46×
05Maine~5K1.43×
06Missouri~20K1.33×
07Alabama~20K1.31×
08Indiana~20K1.30×
09Ohio~40K1.25×
10Iowa~9K1.24×
11North Carolina~30K1.22×
12Oklahoma~10K1.22×
13Mississippi~9K1.21×
14Louisiana~10K1.13×
15Vermont~2K1.13×
16Michigan~30K1.11×
17Pennsylvania~30K1.10×
18Kansas~8K1.10×
19Wisconsin~20K1.09×
20South Carolina~20K1.09×
21Virginia~20K1.08×
22Montana~3K1.07×
23Nebraska~5K1.05×
24South Dakota~2K1.05×
25New Hampshire~4K1.03×
26Idaho~5K1.02×
27North Dakota~2K0.97×
28Georgia~30K0.95×
29Oregon~10K0.91×
30Minnesota~10K0.90×
31Delaware~2K0.90×
32Alaska~2K0.88×
33New Mexico~4K0.87×
34Rhode Island~2K0.85×
35Texas~70K0.84×
36Illinois~20K0.81×
37Washington~10K0.80×
38Connecticut~7K0.80×
39Massachusetts~10K0.72×
40Maryland~10K0.72×
41Utah~6K0.72×
42Colorado~10K0.71×
43Florida~40K0.70×
44Arizona~10K0.70×
45New York~40K0.69×
46New Jersey~20K0.66×
47Nevada~5K0.57×
48Hawaii~2K0.57×
49Washington, District of Columbia~2K0.57×
50California~50K0.54×
Fig. 06

Affinity by region

Affinity by region — The Waltons, United States
0.54×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Waltons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Waltons audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV45.13×
02Bob NewhartMovies & TV37.07×
03Knight Rider (1982 TV series)Movies & TV34.58×
04Lost in SpaceMovies & TV28.74×
05Lacey ChabertMovies & TV28.23×
06ColumboMovies & TV26.02×
07Bill SkarsgårdMovies & TV23.03×
08Mission: ImpossibleMovies & TV15.50×
0924 (TV series)Movies & TV15.50×
10Robert RedfordMovies & TV11.22×
11FedExBusiness & Career10.34×
12QVCMovies & TV8.94×
13Weather forecastingHome & Garden8.89×
14Sustainable energyHome & Garden6.13×
15Renewable energyBusiness & Career5.47×
16Mortgage loansBusiness & Career4.30×
17SubwayFood & Beverages3.92×
18McDonald'sFood & Beverages3.87×
19PinterestInternet & Social Media3.59×
20RedditInternet & Social Media3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Waltons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Waltons audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.24×
Convenience OrientationPREMIUM2.27×
PatriotismCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Waltons audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.68×
ExtroversionTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Waltons have in United States?

The Waltons has an estimated audience of 926,959 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Waltons viewers?

56.8% of The Waltons fans are female, 43.2% are male, with an average age of 52.7 years.

03

Which brands do The Waltons fans like most?

The Waltons fans show strongest brand affinity for Bill Skarsgård (23.03×), FedEx (10.34×), and Tony Danza (45.13×) over the country average.

04

Where do The Waltons fans live in United States?

The Waltons fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Waltons fans also like?

Beyond The Waltons itself, the audience over-indexes on FedEx (10.34×), Tony Danza (45.13×), Lacey Chabert (28.23×), and Bob Newhart (37.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Waltons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Waltons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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