The Waltons Audience in United States

The Waltons logo

The Waltons has an estimated audience of 920,566 people in United States. 56.8% are female, 43.2% are male, average age 52.7. Top regions: Texas, California, Florida. Top brand affinities: The Halal Guys, Huachiew Chalermprakiet University, The Nice Guys, Jingoism, Goof.

The average The Waltons fan in United States is 52.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Halal Guys, Huachiew Chalermprakiet University, The Nice Guys, with strongest over-indexing on The Halal Guys (22.74× the country average). Demographically, the The Waltons audience skews more female with an average age of 52.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Waltons fans

Demographic split for The Waltons audience in United States
MetricValue
Female56.8%
Male43.2%
Average age52.7
Estimated audience size920,566

Audience persona

The typical The Waltons fan in United States is more female, around 52.7 years old, with strong Community Orientation tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for The Waltons in United States
RegionReachAffinity
Texas59,6800.75×
California55,1850.55×
Florida42,8740.69×
North Carolina37,4391.35×
New York37,1000.72×
Ohio36,8741.3×
Pennsylvania35,4981.15×
Georgia28,0830.99×
Michigan28,0701.17×
Tennessee26,9791.46×
Illinois25,5690.83×
Virginia24,7651.1×
Indiana22,6411.35×
Missouri20,0911.35×
Kentucky19,8801.72×
Alabama17,2821.34×
New Jersey15,7020.67×
Wisconsin15,4021.11×
Washington15,3620.83×
South Carolina15,3161.11×
Louisiana13,5481.14×
Arizona13,3560.71×
Massachusetts13,2950.73×
Oklahoma12,6921.24×
Arkansas12,0811.59×
Minnesota11,8430.9×
Maryland11,0930.7×
Colorado10,5820.73×
Oregon9,6870.92×
Iowa9,5061.25×
Mississippi9,2851.22×
Kansas8,2401.14×
Connecticut7,3330.79×
West Virginia7,1831.68×
Utah5,4970.67×
Nebraska5,0361.09×
Maine4,8761.48×
Nevada4,6650.52×
Idaho4,4930.97×
New Mexico3,9430.85×
New Hampshire3,6501.01×
Montana2,7621.08×
Rhode Island2,2090.75×
South Dakota2,1871.03×
Delaware2,0560.81×
North Dakota1,7760.94×
Vermont1,7481.08×
Hawaii1,6930.43×
Alaska1,3490.69×
Washington, District of Columbia1,3290.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Waltons audience
BrandAffinityCategory
The Halal Guys22.74×Food & Beverages
Huachiew Chalermprakiet University42.71×Business & Career
The Nice Guys11.36×Movies & TV
Jingoism2.53×Politics & Society
Goof14.21×Movies & TV
Pillow2.22×Home & Garden
Home staging5.32×Home & Garden
Whataburger1.64×Food & Beverages
Non-celiac gluten sensitivity9.94×Health
Bell Helmets15.8×Cars & Mobility
Paisley6.51×Fashion & Accessoires
Jeep Wagoneer4.08×Cars & Mobility
Nebraska Cornhuskers football2.3×Sports
KSTP-TV4.63×Movies & TV
KiwiCo3.95×Kids & Family
Corona (band)3.15×Music & Radio
Suhr Guitars10.01×Music & Radio
Cleveland Clinic2.87×Health
TeachHUB1.98×Business & Career
Stucco3.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Waltons audience
TraitClusterScore
Community OrientationOPEN1.58
TraditionCONSERVATISM1.54
Price SensitivityPREMIUM1.49
IndulgenceJOY1.4
Family OrientationCONSERVATISM1.4
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for The Waltons
CountryShare
United States62.7%
United Kingdom9.8%
Germany8.7%

See The Waltons audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Waltons have in United States?

The Waltons has an estimated audience of 920,566 people in United States, concentrated in Texas and California.

What is the gender split and age of The Waltons fans?

56.8% of The Waltons fans are female, 43.2% are male, with an average age of 52.7 years.

Which brands do The Waltons fans like most?

The Waltons fans show strongest brand affinity for The Halal Guys (22.74×), Huachiew Chalermprakiet University (42.71×), and The Nice Guys (11.36×) over the country average.

Where do The Waltons fans live in United States?

The Waltons fans in United States are most concentrated in Texas (reach 59,680), California (reach 55,185), and Florida (reach 42,874). These three regions account for the largest share of the active audience.

What other brands do The Waltons fans also like?

Beyond The Waltons itself, the audience over-indexes on Huachiew Chalermprakiet University (42.71×), The Nice Guys (11.36×), Jingoism (2.53×), and Goof (14.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Waltons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.