Rascasse Audience Intelligence

THICK Audience in United States

A data profile of the people who buy, follow and care about THICK in United States — modelled from more than twelve digital signal sources. THICK has an estimated audience of 1,090,991 people in United States.

#52among Punk in United States#4897among Person in United States#2852in Music & Radio

The average THICK fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Maps, Scooby-Doo, Bath and Bodyworks, with strongest over-indexing on Google Maps (5.09× the country average).

Demographically, the THICK audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical THICK fan in United States is more female, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the THICK profile in United States.

Audience size
1.1M
in United States
Gender
59.0%♀
41.0% male
Age
32.4
average years
Country rank
#22313
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of THICK fans

59.0% are female, 41.0% are male, average age 32.4.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for THICK audience in United States
MetricValue
Female59.0%
Male41.0%
Average age32.4
Estimated audience size1,090,991
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the THICK audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4912%
50+10%
Fig. 04

Worldwide distribution

30.3%

of the worldwide THICK audience comes from United States.

Worldwide audience distribution share by country for THICK
CountryShare
United States30.3%
Japan22.8%
India8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the THICK audience in United States is strongest.

Fig. 05

Top regions by affinity

THICK fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.86×
02Louisiana~20K1.49×
03California~200K1.34×
04Mississippi~10K1.29×
05Georgia~40K1.20×
06Texas~100K1.18×
07Alabama~20K1.17×
08Florida~90K1.16×
09Kentucky~20K1.14×
10Illinois~40K1.12×
11South Carolina~20K1.12×
12West Virginia~6K1.11×
13North Carolina~40K1.10×
14Tennessee~30K1.10×
15Maryland~20K1.08×
16New Mexico~6K1.08×
17Arkansas~10K1.07×
18Oklahoma~10K1.06×
19Indiana~20K1.04×
20Missouri~20K1.04×
21Delaware~3K1.02×
22Arizona~20K1.01×
23Minnesota~20K1.00×
24Pennsylvania~40K0.99×
25Virginia~30K0.98×
26New Jersey~30K0.97×
27Ohio~30K0.95×
28Nevada~10K0.95×
29Rhode Island~4K0.95×
30South Dakota~3K0.95×
31Connecticut~10K0.94×
32Kansas~9K0.94×
33Alaska~2K0.94×
34Hawaii~5K0.93×
35Washington~20K0.92×
36Washington, District of Columbia~3K0.92×
37North Dakota~2K0.92×
38Michigan~30K0.91×
39Nebraska~5K0.90×
40Wisconsin~20K0.89×
41Idaho~5K0.89×
42Massachusetts~20K0.88×
43Iowa~8K0.86×
44Maine~4K0.86×
45Montana~3K0.86×
46Vermont~2K0.85×
47Oregon~10K0.84×
48Colorado~10K0.79×
49Utah~8K0.79×
50New Hampshire~4K0.79×
Fig. 06

Affinity by region

Affinity by region — THICK, United States
0.79×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the THICK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for THICK audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media5.09×
02Scooby-DooMovies & TV5.09×
03MothercareKids & Family5.09×
04Stitch!Movies & TV5.09×
05Bath and BodyworksShopping3.89×
06Child developmentBusiness & Career3.70×
07Baby foodKids & Family3.27×
08Nordstrom rackFashion & Accessoires2.63×
09Diaper bagKids & Family2.46×
10High schoolBusiness & Career2.16×
11Real propertyHome & Garden2.08×
12GeneticsKids & Family2.03×
13MilkFood & Beverages1.82×
14Dog walkingPets & Animals1.82×
15DentistryBusiness & Career1.73×
16Old NavyFashion & Accessoires1.68×
17Subscription business modelShopping1.67×
18T.J.MaxxShopping1.67×
19MarshallsFashion & Accessoires1.62×
20J. C. PenneyShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the THICK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by THICK audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.32×
Community OrientationOPEN1.29×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by THICK audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does THICK have in United States?

THICK has an estimated audience of 1,090,991 people in United States, concentrated in California and New York.

02

What is the gender split and age of THICK fans?

59.0% of THICK fans are female, 41.0% are male, with an average age of 32.4 years.

03

Which brands do THICK fans like most?

THICK fans show strongest brand affinity for Google Maps (5.09×), Scooby-Doo (5.09×), and Bath and Bodyworks (3.89×) over the country average.

04

Where do THICK fans live in United States?

THICK fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do THICK fans also like?

Beyond THICK itself, the audience over-indexes on Scooby-Doo (5.09×), Bath and Bodyworks (3.89×), Nordstrom rack (2.63×), and Child development (3.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for THICK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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