Thinking outside the box Audience in United States

Thinking outside the box logo

Thinking outside the box has an estimated audience of 1,327,883 people in United States. 55.9% are female, 44.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, Goop, Grinch, Israel.

The average Thinking outside the box fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, Goop, with strongest over-indexing on Lulu 黃路梓茵 (6.86× the country average). Demographically, the Thinking outside the box audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Thinking outside the box fans

Demographic split for Thinking outside the box audience in United States
MetricValue
Female55.9%
Male44.1%
Average age42.6
Estimated audience size1,327,883

Audience persona

The typical Thinking outside the box fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Thinking outside the box in United States
RegionReachAffinity
California213,3701.46×
Texas129,3741.13×
Florida104,7461.17×
New York96,1071.3×
Illinois55,3631.25×
Pennsylvania54,0721.21×
Georgia48,5551.19×
Virginia43,6311.35×
New Jersey42,4981.26×
North Carolina41,9161.05×
Ohio38,7640.95×
Massachusetts34,5951.32×
Michigan34,4340.99×
Washington32,2421.21×
Arizona29,1451.07×
Maryland26,5071.16×
Tennessee23,4660.88×
Indiana23,3440.96×
Colorado20,7140.99×
Missouri20,1140.94×
Minnesota19,7851.04×
Wisconsin17,7160.89×
South Carolina16,8540.84×
Oregon16,7911.1×
Alabama15,7230.85×
Louisiana15,0140.88×
Kentucky14,4380.87×
Connecticut14,3191.08×
Utah13,6811.15×
Oklahoma11,5530.78×
Nevada11,1530.87×
Arkansas10,1260.93×
Iowa9,4740.87×
Kansas9,3350.89×
Mississippi8,8650.81×
Hawaii6,9171.21×
Nebraska6,3270.95×
Idaho5,7930.87×
Washington, District of Columbia5,5581.39×
New Mexico5,3150.8×
New Hampshire5,1690.99×
West Virginia4,8790.79×
Maine3,8800.82×
Rhode Island3,6050.85×
Delaware3,2280.88×
Alaska2,4340.86×
Montana2,4250.66×
South Dakota2,3940.78×
North Dakota2,1850.8×
Vermont1,9090.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thinking outside the box audience
BrandAffinityCategory
Lulu 黃路梓茵6.86×Movies & TV
Urban Outfitters3.21×Shopping
Goop5.37×Internet & Social Media
Grinch4.01×Movies & TV
Israel2.05×Travel & Leisure
Vocal harmony3.84×Music & Radio
Historic site3.59×Arts & Culture
Nebraska Cornhuskers football3.01×Sports
Jingoism1.78×Politics & Society
Grace Slick6.86×Music & Radio
Wok5.12×Food & Beverages
Home staging3.95×Home & Garden
Life of Pi6.86×Movies & TV
Hipster6.86×Politics & Society
Governor of Michigan4.99×Politics & Society
Kona Grill6.86×Food & Beverages
headspace5.8×Health
Hibachi4.81×Food & Beverages
Scratching post5.64×Pets & Animals
Google Home3.91×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thinking outside the box audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Risk AppetiteTHRILL1.58
Luxury OrientationPREMIUM1.48
Career OrientationPOWER1.42
DIY MentalityTHRILL1.37
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Thinking outside the box
CountryShare
United States53.3%
United Kingdom9.3%
Canada5.6%

See Thinking outside the box audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Thinking outside the box have in United States?

Thinking outside the box has an estimated audience of 1,327,883 people in United States, concentrated in California and Texas.

What is the gender split and age of Thinking outside the box fans?

55.9% of Thinking outside the box fans are female, 44.1% are male, with an average age of 42.6 years.

Which brands do Thinking outside the box fans like most?

Thinking outside the box fans show strongest brand affinity for Lulu 黃路梓茵 (6.86×), Urban Outfitters (3.21×), and Goop (5.37×) over the country average.

Where do Thinking outside the box fans live in United States?

Thinking outside the box fans in United States are most concentrated in California (reach 213,370), Texas (reach 129,374), and Florida (reach 104,746). These three regions account for the largest share of the active audience.

What other brands do Thinking outside the box fans also like?

Beyond Thinking outside the box itself, the audience over-indexes on Urban Outfitters (3.21×), Goop (5.37×), Grinch (4.01×), and Israel (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thinking outside the box. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.