Rascasse Audience Intelligence

THINX Target Market in United States

A data profile of the people who buy, follow and care about THINX in United States — modelled from more than twelve digital signal sources. THINX has an estimated audience of 386,345 people in United States.

#18among Lingerie in United States#4390among Brand in United States#1461in Fashion & Accessoires

The average THINX fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Target Corporation, ULTA Beauty, with strongest over-indexing on Trader Joe's (2.79× the country average).

Demographically, the THINX audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical THINX fan in United States is more female, around 30.8 years old, with strong Family Orientation tendencies and a notable affinity for Trader Joe's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the THINX profile in United States.

Audience size
386K
in United States
Gender
100.0%♀
0.0% male
Age
30.8
average years
Country rank
#42371
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of THINX

100.0% are female, 0.0% are male, average age 30.8.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for THINX audience in United States
MetricValue
Female100.0%
Male0.0%
Average age30.8
Estimated audience size386,345
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the THINX audience in United States
Age bracketShare%
16-1933%
20-2931%
30-3924%
40-4911%
50+1%
Fig. 04

Worldwide distribution

81.6%

of the worldwide THINX audience comes from United States.

Worldwide audience distribution share by country for THINX
CountryShare
United States81.6%
Canada5.8%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the THINX audience in United States is strongest.

Fig. 05

Top regions by affinity

THINX customers by region in United States
#RegionReachAffinity×
01Washington~10K1.35×
02Oregon~6K1.33×
03Massachusetts~10K1.30×
04Vermont<1K1.28×
05Colorado~8K1.27×
06Maine~2K1.20×
07Minnesota~6K1.16×
08New York~20K1.14×
09Connecticut~4K1.11×
10Washington, District of Columbia~1K1.11×
11Utah~4K1.10×
12New Hampshire~2K1.10×
13Virginia~10K1.07×
14Hawaii~2K1.06×
15Montana~1K1.06×
16Alaska<1K1.06×
17Maryland~7K1.05×
18Wisconsin~6K1.05×
19Idaho~2K1.04×
20Rhode Island~1K1.04×
21Illinois~10K1.03×
22Michigan~10K1.03×
23North Dakota<1K1.02×
24Pennsylvania~10K1.01×
25North Carolina~10K0.99×
26South Dakota<1K0.99×
27Iowa~3K0.98×
28New Jersey~10K0.97×
29Kansas~3K0.96×
30California~40K0.95×
31Missouri~6K0.95×
32Indiana~7K0.94×
33Delaware~1K0.94×
34Ohio~10K0.93×
35Nebraska~2K0.93×
36West Virginia~2K0.92×
37Tennessee~7K0.91×
38Georgia~10K0.89×
39South Carolina~5K0.89×
40Oklahoma~4K0.89×
41New Mexico~2K0.88×
42Louisiana~4K0.86×
43Kentucky~4K0.86×
44Arkansas~3K0.86×
45Mississippi~3K0.85×
46Alabama~4K0.83×
47Nevada~3K0.83×
48Arizona~6K0.81×
49Texas~30K0.75×
50Florida~20K0.75×
Fig. 06

Affinity by region

Affinity by region — THINX, United States
0.75×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the THINX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for THINX audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV2.93×
02Trader Joe'sShopping2.79×
03Lane BryantFashion & Accessoires2.77×
04WaxingBeauty & Wellness2.46×
05Hair removalBeauty & Wellness2.32×
06Non-alcoholic beverageFood & Beverages2.21×
07ManicureBeauty & Wellness2.07×
08Britney SpearsMusic & Radio2.06×
09ULTA BeautyBeauty & Wellness2.00×
10Children's clothingFashion & Accessoires1.96×
11Hair ironBeauty & Wellness1.95×
12Panera BreadFood & Beverages1.87×
13Target CorporationShopping1.68×
14Dance musicMusic & Radio1.58×
15Taylor SwiftMusic & Radio1.57×
16BakeryFood & Beverages1.55×
17EtsyFashion & Accessoires1.52×
18Hair careBeauty & Wellness1.52×
19SupermarketShopping1.51×
20Veterinary medicineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the THINX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by THINX audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
SustainabilityBALANCE1.57×
ExtroversionTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by THINX audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.64×
Luxury OrientationPREMIUM0.73×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is THINX's target market in United States?

THINX's target market in United States covers an estimated 386,345 people, concentrated in California and Texas.

02

What is the gender split and age of THINX customers?

100.0% of the THINX audience are female, 0.0% are male, with an average age of 30.8 years.

03

Which brands do THINX fans like most?

THINX fans show strongest brand affinity for Trader Joe's (2.79×), Target Corporation (1.68×), and ULTA Beauty (2×) over the country average.

04

Where do THINX fans live in United States?

THINX fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do THINX fans also like?

Beyond THINX itself, the audience over-indexes on Target Corporation (1.68×), ULTA Beauty (2×), Britney Spears (2.06×), and Panera Bread (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See THINX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for THINX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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