THINX Audience in United States

THINX has an estimated audience of 386,916 people in United States. 100.0% are female, 0.0% are male, average age 30.8. Top regions: California, New York, Texas. Top brand affinities: Target Corporation, ULTA Beauty, Manicure, Nordstrom, Urban Outfitters.

The average THINX fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Target Corporation, ULTA Beauty, Manicure, with strongest over-indexing on Target Corporation (1.59× the country average). Demographically, the THINX audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of THINX fans

Demographic split for THINX audience in United States
MetricValue
Female100.0%
Male0.0%
Average age30.8
Estimated audience size386,916

Audience persona

The typical THINX fan in United States is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Target Corporation.

Top regions in United States

Top regions ranked by reach for THINX in United States
RegionReachAffinity
California42,8311.01×
New York27,1721.26×
Texas25,7580.77×
Florida19,5790.75×
Illinois13,1951.02×
Pennsylvania12,9590.99×
North Carolina12,0911.04×
Ohio11,4510.96×
Georgia11,0420.93×
Washington10,6041.37×
Virginia10,5911.12×
Michigan10,3571.02×
Massachusetts9,8271.29×
New Jersey9,5930.97×
Colorado8,2481.35×
Maryland7,4841.12×
Tennessee7,2290.93×
Indiana6,6330.94×
Minnesota6,5481.18×
Wisconsin6,5481.12×
Oregon6,4821.46×
Arizona6,3060.8×
Missouri6,1700.99×
South Carolina4,9920.86×
Connecticut4,3271.11×
Kentucky4,2960.89×
Alabama4,1050.76×
Louisiana3,8560.77×
Utah3,8551.11×
Oklahoma3,5630.83×
Kansas2,9800.98×
Iowa2,9530.93×
Nevada2,7800.74×
Arkansas2,6320.83×
Mississippi1,9750.62×
Idaho1,9321×
New Hampshire1,8841.24×
Hawaii1,8611.12×
Maine1,7901.29×
Nebraska1,7160.88×
West Virginia1,4360.8×
New Mexico1,4090.73×
Washington, District of Columbia1,3681.18×
Montana1,3261.24×
Rhode Island1,1420.93×
Alaska1,0261.24×
Vermont9991.47×
Delaware8590.8×
North Dakota6220.78×
South Dakota6090.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for THINX audience
BrandAffinityCategory
Target Corporation1.59×Shopping
ULTA Beauty2.23×Beauty & Wellness
Manicure2.63×Beauty & Wellness
Nordstrom1.64×Shopping
Urban Outfitters2.53×Shopping
Taylor Swift1.66×Music & Radio
Etsy1.66×Fashion & Accessoires
Makeup Tutorials2.36×Beauty & Wellness
Hair conditioner2.25×Beauty & Wellness
Designer clothing2.27×Fashion & Accessoires
Hair care1.57×Beauty & Wellness
Panera Bread1.6×Food & Beverages
Hair removal2.19×Beauty & Wellness
Hair iron2.13×Beauty & Wellness
Waxing2.22×Beauty & Wellness
Children's clothing1.78×Fashion & Accessoires
Eyelash extensions1.92×Beauty & Wellness
Millie Bobby Brown1.87×Movies & TV
Poshmark1.7×Shopping
Tory Burch1.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by THINX audience
TraitClusterScore
SustainabilityBALANCE1.88
Family OrientationCONSERVATISM1.4
Design AffinityPREMIUM1.32
CreativityOPEN1.31
MindfulnessBALANCE1.29
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for THINX
CountryShare
United States81.6%
Canada5.9%
Australia4.5%

See THINX audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does THINX have in United States?

THINX has an estimated audience of 386,916 people in United States, concentrated in California and New York.

What is the gender split and age of THINX fans?

100.0% of THINX fans are female, 0.0% are male, with an average age of 30.8 years.

Which brands do THINX fans like most?

THINX fans show strongest brand affinity for Target Corporation (1.59×), ULTA Beauty (2.23×), and Manicure (2.63×) over the country average.

Where do THINX fans live in United States?

THINX fans in United States are most concentrated in California (reach 42,831), New York (reach 27,172), and Texas (reach 25,758). These three regions account for the largest share of the active audience.

What other brands do THINX fans also like?

Beyond THINX itself, the audience over-indexes on ULTA Beauty (2.23×), Manicure (2.63×), Nordstrom (1.64×), and Urban Outfitters (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for THINX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.