THINX Audience in United States
THINX has an estimated audience of 386,916 people in United States. 100.0% are female, 0.0% are male, average age 30.8. Top regions: California, New York, Texas. Top brand affinities: Mothercare, Panama, JC Whitney, Commercial mortgage, Picnic.
The average THINX fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mothercare, Panama, JC Whitney, with strongest over-indexing on Mothercare (2.08× the country average). Demographically, the THINX audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of THINX fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 30.8 |
| Estimated audience size | 386,916 |
Audience persona
The typical THINX fan in United States is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,831 | 1.01× |
| New York | 27,172 | 1.26× |
| Texas | 25,758 | 0.77× |
| Florida | 19,579 | 0.75× |
| Illinois | 13,195 | 1.02× |
| Pennsylvania | 12,959 | 0.99× |
| North Carolina | 12,091 | 1.04× |
| Ohio | 11,451 | 0.96× |
| Georgia | 11,042 | 0.93× |
| Washington | 10,604 | 1.37× |
| Virginia | 10,591 | 1.12× |
| Michigan | 10,357 | 1.02× |
| Massachusetts | 9,827 | 1.29× |
| New Jersey | 9,593 | 0.97× |
| Colorado | 8,248 | 1.35× |
| Maryland | 7,484 | 1.12× |
| Tennessee | 7,229 | 0.93× |
| Indiana | 6,633 | 0.94× |
| Minnesota | 6,548 | 1.18× |
| Wisconsin | 6,548 | 1.12× |
| Oregon | 6,482 | 1.46× |
| Arizona | 6,306 | 0.8× |
| Missouri | 6,170 | 0.99× |
| South Carolina | 4,992 | 0.86× |
| Connecticut | 4,327 | 1.11× |
| Kentucky | 4,296 | 0.89× |
| Alabama | 4,105 | 0.76× |
| Louisiana | 3,856 | 0.77× |
| Utah | 3,855 | 1.11× |
| Oklahoma | 3,563 | 0.83× |
| Kansas | 2,980 | 0.98× |
| Iowa | 2,953 | 0.93× |
| Nevada | 2,780 | 0.74× |
| Arkansas | 2,632 | 0.83× |
| Mississippi | 1,975 | 0.62× |
| Idaho | 1,932 | 1× |
| New Hampshire | 1,884 | 1.24× |
| Hawaii | 1,861 | 1.12× |
| Maine | 1,790 | 1.29× |
| Nebraska | 1,716 | 0.88× |
| West Virginia | 1,436 | 0.8× |
| New Mexico | 1,409 | 0.73× |
| Washington, District of Columbia | 1,368 | 1.18× |
| Montana | 1,326 | 1.24× |
| Rhode Island | 1,142 | 0.93× |
| Alaska | 1,026 | 1.24× |
| Vermont | 999 | 1.47× |
| Delaware | 859 | 0.8× |
| North Dakota | 622 | 0.78× |
| South Dakota | 609 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 2.08× | Kids & Family |
| Panama | 1.55× | Travel & Leisure |
| JC Whitney | 4.33× | Shopping |
| Commercial mortgage | 1.61× | Business & Career |
| Picnic | 1.73× | Kids & Family |
| Highland games | 2.11× | Sports |
| Buenavista (Madrid) | 1.95× | Travel & Leisure |
| Cultural studies | 2.49× | Business & Career |
| Tierra Cali | 1.54× | Travel & Leisure |
| Divergent series | 2.39× | Movies & TV |
| Ural Mountains | 2.31× | Travel & Leisure |
| John Frusciante | 1.78× | Music & Radio |
| California University of Pennsylvania | 2.84× | Business & Career |
| E-box | 1.78× | Health |
| Lion of Judah | 1.92× | |
| Stealing Beauty | 1.96× | Movies & TV |
| JB | 1.7× | Music & Radio |
| The Iron Maidens | 4.76× | Music & Radio |
| New York Harbor | 1.5× | Travel & Leisure |
| World Extreme Cagefighting | 1.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.88 |
| Family Orientation | CONSERVATISM | 1.4 |
| Design Affinity | PREMIUM | 1.32 |
| Creativity | OPEN | 1.31 |
| Mindfulness | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.6% |
| Canada | 5.9% |
| Australia | 4.5% |
See THINX audiences in other countries
More Lingerie audiences in United States
- Burlington (33,197,625)
- Spanx (5,089,303)
- Intimissimi (2,332,744)
- Palmers (1,122,667)
- La Perla (clothing) (1,044,931)
Frequently asked questions
How many fans does THINX have in United States?
THINX has an estimated audience of 386,916 people in United States, concentrated in California and New York.
What is the gender split and age of THINX fans?
100.0% of THINX fans are female, 0.0% are male, with an average age of 30.8 years.
Which brands do THINX fans like most?
THINX fans show strongest brand affinity for Mothercare (2.08×), Panama (1.55×), and JC Whitney (4.33×) over the country average.
Where do THINX fans live in United States?
THINX fans in United States are most concentrated in California (reach 42,831), New York (reach 27,172), and Texas (reach 25,758). These three regions account for the largest share of the active audience.
What other brands do THINX fans also like?
Beyond THINX itself, the audience over-indexes on Panama (1.55×), JC Whitney (4.33×), Commercial mortgage (1.61×), and Picnic (1.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for THINX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.