Rascasse Audience Intelligence

Thirteen Reasons Why Audience in United States

A data profile of the people who buy, follow and care about Thirteen Reasons Why in United States — modelled from more than twelve digital signal sources. Thirteen Reasons Why has an estimated audience of 425,653 people in United States.

#769among TV series in United States#3549among Movie / TV Show / Series in United States#7420in Movies & TV

The average Thirteen Reasons Why fan in United States is 26.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kate Walsh (actress), Sabrina Carpenter, Millie Bobby Brown, with strongest over-indexing on Kate Walsh (actress) (77.68× the country average).

Demographically, the Thirteen Reasons Why audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thirteen Reasons Why fan in United States is more female, around 26.7 years old, with strong Extroversion tendencies and a notable affinity for Kate Walsh (actress).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thirteen Reasons Why profile in United States.

Audience size
426K
in United States
Gender
77.4%♀
22.6% male
Age
26.7
average years
Country rank
#40183
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thirteen Reasons Why viewers

77.4% are female, 22.6% are male, average age 26.7.

Fig. 02

Gender split

77.4%
Female
22.6%
Male
Demographic split for Thirteen Reasons Why audience in United States
MetricValue
Female77.4%
Male22.6%
Average age26.7
Estimated audience size425,653
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Thirteen Reasons Why audience in United States
Age bracketShare%
16-1958%
20-2920%
30-3911%
40-498%
50+3%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Thirteen Reasons Why audience comes from United States.

Worldwide audience distribution share by country for Thirteen Reasons Why
CountryShare
United States36.7%
Italy15.7%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thirteen Reasons Why audience in United States is strongest.

Fig. 05

Top regions by affinity

Thirteen Reasons Why fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.67×
02Pennsylvania~20K1.13×
03Massachusetts~9K1.12×
04Illinois~20K1.10×
05Connecticut~5K1.09×
06Indiana~8K1.08×
07Kentucky~6K1.07×
08New York~30K1.06×
09California~50K1.05×
10Michigan~10K1.05×
11Wisconsin~7K1.05×
12Ohio~10K1.03×
13New Jersey~10K1.03×
14Oklahoma~5K1.03×
15New Hampshire~2K1.03×
16South Dakota~1K1.03×
17Washington~9K1.02×
18Iowa~4K1.02×
19Nebraska~2K1.02×
20Idaho~2K1.01×
21Maine~2K1.01×
22North Carolina~10K1.00×
23Maryland~7K1.00×
24Oregon~5K1.00×
25Kansas~3K1.00×
26North Dakota<1K1.00×
27Missouri~7K0.99×
28Mississippi~3K0.99×
29New Mexico~2K0.99×
30Delaware~1K0.99×
31Colorado~7K0.98×
32Arkansas~3K0.98×
33Rhode Island~1K0.98×
34Alaska<1K0.98×
35Vermont<1K0.98×
36Texas~40K0.97×
37Virginia~10K0.97×
38Minnesota~6K0.97×
39West Virginia~2K0.97×
40Arizona~8K0.96×
41Montana~1K0.96×
42Nevada~4K0.95×
43Louisiana~5K0.94×
44Hawaii~2K0.94×
45Washington, District of Columbia~1K0.94×
46Georgia~10K0.93×
47Tennessee~8K0.93×
48South Carolina~6K0.92×
49Alabama~5K0.92×
50Florida~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Thirteen Reasons Why, United States
0.80×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thirteen Reasons Why audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thirteen Reasons Why audience
#·InterestCategoryAffinity×
01Jay AsherLiterature131.25×
02Kate Walsh (actress)Movies & TV77.68×
03One Tree Hill (TV series)Movies & TV15.61×
04Pretty Little Liars (TV series)Movies & TV11.83×
05The Vampire DiariesMovies & TV11.29×
06Gossip GirlMovies & TV10.84×
07Sabrina CarpenterMusic & Radio9.63×
08Millie Bobby BrownMovies & TV8.55×
09Bill SkarsgårdMovies & TV7.62×
10Dylan O'BrienMovies & TV6.78×
11True DetectiveMovies & TV6.17×
12Selena GomezMovies & TV6.15×
13Spirit HalloweenKids & Family5.45×
14Jacob ElordiMovies & TV4.92×
15Scooby-DooMovies & TV3.99×
16Stranger ThingsMovies & TV3.60×
17Harry PotterMovies & TV2.85×
18BeautyBeauty & Wellness1.75×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thirteen Reasons Why audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thirteen Reasons Why audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
Family OrientationCONSERVATISM1.36×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thirteen Reasons Why audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Quality AwarenessPREMIUM0.75×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thirteen Reasons Why have in United States?

Thirteen Reasons Why has an estimated audience of 425,653 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thirteen Reasons Why viewers?

77.4% of Thirteen Reasons Why fans are female, 22.6% are male, with an average age of 26.7 years.

03

Which brands do Thirteen Reasons Why fans like most?

Thirteen Reasons Why fans show strongest brand affinity for Kate Walsh (actress) (77.68×), Sabrina Carpenter (9.63×), and Millie Bobby Brown (8.55×) over the country average.

04

Where do Thirteen Reasons Why fans live in United States?

Thirteen Reasons Why fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Thirteen Reasons Why fans also like?

Beyond Thirteen Reasons Why itself, the audience over-indexes on Sabrina Carpenter (9.63×), Millie Bobby Brown (8.55×), Jay Asher (131.25×), and One Tree Hill (TV series) (15.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thirteen Reasons Why. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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