Thirteen Reasons Why Audience in United States

Thirteen Reasons Why logo

Thirteen Reasons Why has an estimated audience of 425,782 people in United States. 77.4% are female, 22.6% are male, average age 26.7. Top regions: California, Texas, New York. Top brand affinities: Kate Walsh (actress), Sabrina Carpenter, Millie Bobby Brown, Jay Asher, One Tree Hill (TV series).

The average Thirteen Reasons Why fan in United States is 26.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kate Walsh (actress), Sabrina Carpenter, Millie Bobby Brown, with strongest over-indexing on Kate Walsh (actress) (77.68× the country average). Demographically, the Thirteen Reasons Why audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Thirteen Reasons Why fans

Demographic split for Thirteen Reasons Why audience in United States
MetricValue
Female77.4%
Male22.6%
Average age26.7
Estimated audience size425,782

Audience persona

The typical Thirteen Reasons Why fan in United States is more female, around 26.7 years old, with strong Extroversion tendencies and a notable affinity for Kate Walsh (actress).

Top regions in United States

Top regions ranked by reach for Thirteen Reasons Why in United States
RegionReachAffinity
California51,2121.09×
Texas36,9231.01×
New York25,7411.08×
Florida22,4360.78×
Illinois16,7021.18×
Pennsylvania16,6891.16×
Ohio14,1261.08×
North Carolina13,5131.05×
Michigan12,0701.08×
Georgia11,7230.89×
New Jersey11,6101.07×
Virginia10,3020.99×
Massachusetts9,6891.16×
Indiana9,3641.2×
Washington8,7201.02×
Arizona8,1190.93×
Utah7,5611.98×
Tennessee7,4900.88×
Maryland7,1900.98×
Wisconsin7,0711.1×
Missouri6,8941×
Colorado6,5890.98×
Minnesota6,0400.99×
Kentucky6,0321.13×
South Carolina5,5660.87×
Oregon5,0351.03×
Connecticut5,0251.18×
Oklahoma5,0191.06×
Alabama4,6900.79×
Louisiana4,5440.83×
Iowa3,7001.05×
Nevada3,5960.87×
Arkansas3,4550.98×
Kansas3,3040.98×
Mississippi3,0000.86×
Nebraska2,2941.07×
New Mexico2,0980.98×
Idaho2,0750.97×
West Virginia1,7890.9×
New Hampshire1,7761.06×
Maine1,5321×
Hawaii1,3750.75×
Rhode Island1,2770.94×
Delaware1,0460.89×
Washington, District of Columbia1,0380.81×
Montana1,0370.88×
South Dakota8660.88×
North Dakota8430.96×
Vermont7180.96×
Alaska6860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thirteen Reasons Why audience
BrandAffinityCategory
Kate Walsh (actress)77.68×Movies & TV
Sabrina Carpenter9.63×Music & Radio
Millie Bobby Brown8.55×Movies & TV
Jay Asher131.25×Literature
One Tree Hill (TV series)15.61×Movies & TV
True Detective6.17×Movies & TV
Spirit Halloween5.45×Kids & Family
Pretty Little Liars (TV series)11.83×Movies & TV
Harry Potter2.85×Movies & TV
Gossip Girl10.84×Movies & TV
Scooby-Doo3.99×Movies & TV
The Vampire Diaries11.29×Movies & TV
Food and drink1.7×Food & Beverages
Selena Gomez6.15×Movies & TV
Friends2.41×Movies & TV
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Stranger Things3.6×Movies & TV
Bill Skarsgård7.62×Movies & TV
Aidan Gallagher21.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thirteen Reasons Why audience
TraitClusterScore
ExtroversionTHRILL1.68
TraditionCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.3
MindfulnessBALANCE1.29
Urban LifestyleOPEN1.14
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Thirteen Reasons Why
CountryShare
United States43.2%
Italy14.4%
United Kingdom7.6%

See Thirteen Reasons Why audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Thirteen Reasons Why have in United States?

Thirteen Reasons Why has an estimated audience of 425,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Thirteen Reasons Why fans?

77.4% of Thirteen Reasons Why fans are female, 22.6% are male, with an average age of 26.7 years.

Which brands do Thirteen Reasons Why fans like most?

Thirteen Reasons Why fans show strongest brand affinity for Kate Walsh (actress) (77.68×), Sabrina Carpenter (9.63×), and Millie Bobby Brown (8.55×) over the country average.

Where do Thirteen Reasons Why fans live in United States?

Thirteen Reasons Why fans in United States are most concentrated in California (reach 51,212), Texas (reach 36,923), and New York (reach 25,741). These three regions account for the largest share of the active audience.

What other brands do Thirteen Reasons Why fans also like?

Beyond Thirteen Reasons Why itself, the audience over-indexes on Sabrina Carpenter (9.63×), Millie Bobby Brown (8.55×), Jay Asher (131.25×), and One Tree Hill (TV series) (15.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thirteen Reasons Why. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.