Tie-dye Audience in United States
Tie-dye has an estimated audience of 4,920,916 people in United States. 82.1% are female, 17.9% are male, average age 37.2. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Tie-dye audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Creativity.
Category: Fashion & Accessoires · Type: Topic · Subtype: TV series
Demographics of Tie-dye fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 37.2 |
| Estimated audience size | 4,920,916 |
Audience persona
The typical Tie-dye fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Google Maps | 5.02× | Internet & Social Media |
| Flickr | 12.57× | Internet & Social Media |
| Capital One | 5.02× | Business & Career |
| Robert Pattinson | 14.77× | Movies & TV |
| Indeed.com | 5.02× | Business & Career |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.6× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.41 |
| Extroversion | THRILL | 1.41 |
| Price Sensitivity | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.5% |
| Thailand | 8.9% |
| United Kingdom | 4.0% |
See Tie-dye audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Tie-dye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.