Tie-dye Audience in United States
Tie-dye has an estimated audience of 4,920,916 people in United States. 82.1% are female, 17.9% are male, average age 37.2. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, The Historian.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tie-dye audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Sustainability, Creativity.
Category: Fashion & Accessoires · Type: Topic · Subtype: TV series
Demographics of Tie-dye fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 37.2 |
| Estimated audience size | 4,920,916 |
Audience persona
The typical Tie-dye fan in United States is more female, around 37.2 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.63× | Technology & Electronics |
| Historic site | 5.02× | Arts & Culture |
| The Historian | 16.48× | Literature |
| Goop | 5.02× | Internet & Social Media |
| Home equity | 1.76× | Home & Garden |
| Eurail | 16.57× | Cars & Mobility |
| Bank account | 1.74× | Business & Career |
| Governor of Michigan | 5.02× | Politics & Society |
| Vocal harmony | 3.05× | Music & Radio |
| Fairy godmother | 5.02× | Literature |
| Throne of Glass | 4.77× | Literature |
| Hibachi | 5.02× | Food & Beverages |
| Parral, Chihuahua | 8.98× | Travel & Leisure |
| Wok | 3.93× | Food & Beverages |
| Grace Slick | 5.02× | Music & Radio |
| JDSU | 1.75× | Business & Career |
| headspace | 5.02× | Health |
| Grinch | 2.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.41 |
| Extroversion | THRILL | 1.41 |
| Price Sensitivity | PREMIUM | 1.36 |
| Design Affinity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.5% |
| Thailand | 8.9% |
| United Kingdom | 4.0% |
See Tie-dye audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tie-dye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.