Rascasse Audience Intelligence

Tie-dye Audience in United States

A data profile of the people who buy, follow and care about Tie-dye in United States — modelled from more than twelve digital signal sources. Tie-dye has an estimated audience of 4,920,916 people in United States.

#96among TV series in United States#3833among Topic in United States#328in Fashion & Accessoires

The average Tie-dye fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Five Below, Hobby Lobby, Vintage clothing, with strongest over-indexing on Five Below (2.61× the country average).

Demographically, the Tie-dye audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tie-dye fan in United States is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Five Below.

Category: Fashion & Accessoires · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tie-dye profile in United States.

Audience size
4.9M
in United States
Gender
82.1%♀
17.9% male
Age
37.2
average years
Country rank
#6802
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tie-dye fans

82.1% are female, 17.9% are male, average age 37.2.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Tie-dye audience in United States
MetricValue
Female82.1%
Male17.9%
Average age37.2
Estimated audience size4,920,916
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Tie-dye audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Tie-dye audience comes from United States.

Worldwide audience distribution share by country for Tie-dye
CountryShare
United States55.5%
Thailand8.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tie-dye audience in United States is strongest.

Fig. 05

Top regions by affinity

Tie-dye fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.39×
02Maine~20K1.25×
03West Virginia~30K1.18×
04New Hampshire~20K1.18×
05Pennsylvania~200K1.15×
06Vermont~10K1.15×
07Indiana~100K1.13×
08Utah~50K1.11×
09Washington~100K1.09×
10Missouri~90K1.09×
11Connecticut~50K1.09×
12Virginia~100K1.07×
13Colorado~80K1.07×
14New Jersey~100K1.06×
15Massachusetts~100K1.06×
16Alaska~10K1.06×
17Illinois~200K1.04×
18Ohio~200K1.04×
19Kansas~40K1.03×
20Montana~10K1.03×
21Kentucky~60K1.02×
22North Carolina~200K1.01×
23Minnesota~70K1.01×
24Idaho~30K1.01×
25California~500K1.00×
26New York~300K1.00×
27Wisconsin~70K1.00×
28Nebraska~20K1.00×
29Arkansas~40K0.98×
30Hawaii~20K0.98×
31North Dakota~10K0.98×
32Iowa~40K0.97×
33Michigan~100K0.96×
34Tennessee~90K0.96×
35Oklahoma~50K0.96×
36Rhode Island~10K0.95×
37South Dakota~10K0.93×
38Delaware~10K0.92×
39Georgia~100K0.91×
40Maryland~80K0.91×
41New Mexico~20K0.91×
42South Carolina~70K0.89×
43Texas~400K0.86×
44Alabama~60K0.86×
45Nevada~40K0.86×
46Arizona~90K0.85×
47Mississippi~30K0.80×
48Washington, District of Columbia~10K0.80×
49Florida~300K0.79×
50Louisiana~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Tie-dye, United States
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tie-dye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tie-dye audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.62×
02BlanketHome & Garden3.63×
03BohemianismFashion & Accessoires3.27×
04Five BelowShopping2.61×
05Internet celebrityInternet & Social Media2.31×
06Vintage clothingFashion & Accessoires2.24×
07KnittingHome & Garden2.05×
08Deal of the dayShopping2.00×
09Real propertyHome & Garden1.99×
10Britney SpearsMusic & Radio1.96×
11Discount storesShopping1.90×
12J. C. PenneyShopping1.88×
13Nordstrom rackFashion & Accessoires1.71×
14Subscription business modelShopping1.69×
15TrousersFashion & Accessoires1.63×
16Hobby LobbyHome & Garden1.62×
17BeachesTravel & Leisure1.61×
18EtsyFashion & Accessoires1.59×
19Dollar GeneralShopping1.57×
20Black Friday (shopping)Shopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tie-dye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tie-dye audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
SustainabilityBALANCE1.40×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tie-dye audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.85×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tie-dye have in United States?

Tie-dye has an estimated audience of 4,920,916 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tie-dye fans?

82.1% of Tie-dye fans are female, 17.9% are male, with an average age of 37.2 years.

03

Which brands do Tie-dye fans like most?

Tie-dye fans show strongest brand affinity for Five Below (2.61×), Hobby Lobby (1.62×), and Vintage clothing (2.24×) over the country average.

04

Where do Tie-dye fans live in United States?

Tie-dye fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tie-dye fans also like?

Beyond Tie-dye itself, the audience over-indexes on Hobby Lobby (1.62×), Vintage clothing (2.24×), Dollar General (1.57×), and Beaches (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Tie-dye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tie-dye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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